Résultats pour "Sean Howe" dans Marketing et ventes

Ideas are arguably the most valuable asset in an information-based economy. But how do you find the best ideas - the kind that can boost careers, change organizations, and ramp up the value of projects? Why do some people seem to come up with these ideas whenever they need them? In this myth-busting audio book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the minds of brilliant people.

LinkedIn the Sandler Way, the first audiobook release from Sandler Training and LinkedIn, offers powerful, cutting-edge best practices for effective social selling with LinkedIn. Its 25 discussions uncover big ideas for prospecting and selling online - ideas that typically haven't yet become part of a sales team's daily culture. Within just a few days, you can learn, adopt, and model these LinkedIn best practices so that they become consistent behaviors for everyone in your organization who sells for a living.

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

In the last decade alone, the face and nature of the job market have evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make - or break - your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.

Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).

More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow-on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most successful firms commercialize packaged services and new products and get to revenue impact fast and efficiently.

You are listening to this this book because you need to make more sales fast in an uncertain time. The pressure to sell has never been higher. But as the economy, your industry, and the markets change, does that really mean that people aren't buying anymore? Of course not. First, you have to understand, it's not your fault. You're struggling because the current model for reaching and converting customers is seriously outdated and no longer works.

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive - and thrive - in a business climate in which customers hold all the cards...

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

In this episode, Sean M Atkinson shares his origin story and the insights he gained from his experiences in the music industry and marketing research. He emphasizes the importance of understanding the difference between the music business and the business of music, and how this knowledge can be applied to entrepreneurship. The conversation explores the customer journey, the entrepreneurial mindset, and the frameworks for success that can help small business owners navigate their paths effectively. Sean introduces the F.I.R.S.T., P.A.U.S.E., and T.I.M.E.D. frameworks as essential tools for ...

New fads come and go on the internet marketing scene every single week. If you are the type of person who chases every new method that comes across your inbox then you need to learn one tried and true method that is actually making people money hand over fist every single day: CPA marketing.

You’re about to discover how easily you can promote your (Kindle) book online for free to bring in more readers and increase your fan base. Use simple websites and platforms to spread your ideas and message to your readers and sell your book, all without spending any money. You will also learn important tips on writing, editing, completing, and publishing your book through Kindle Direct Publishing.

How do you create, launch and market a successful Multi Million Dollar app business? From Uber to Snapchat, discover the app marketing secrets of how today’s fastest growing apps reach explosive growth and how YOU can copy the exact same strategies for yourself. The App Marketing Secrets Podcast uncovers how you can use the same strategies that today’s fastest growing apps use to create your own Million Dollar or even Billion Dollar app business. Discover why the TOP apps on the market turn to Sean Casto and his agency PreApps.com, to 10X their app downloads and maximize sales.

Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.