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how?

how?

De : Kasey Devine
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how? is your go-to place to answer the question. You’ve heard ”who,” ”what,” and even ”why,” but rarely ”how.” We’re committed to identifying successful business leaders from all walks of life and giving them a platform to tell real business stories that will teach you something.Copyright 2024 All rights reserved. Economie
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    Épisodes
    • EP28: Drew Keith, President, Founder Programs at Open Access Ventures | "Purpose"
      Nov 10 2025

      In this conversation, Drew Keith discusses the concept of finding one's purpose by exploring the intersection of personal passions, societal needs, potential for income, and individual expertise. He emphasizes the importance of identifying these elements to create a fulfilling life and career.

      Keywords: purpose, passion, mission, calling, expertise, personal development, self-discovery, motivation, empowerment, career fulfillment

      Takeaways

      It's the collision of what you love, what the world needs. What you can be paid for and what you're good at. Build a circle of who you are and your purpose. Your passion, mission, calling, and expertise intersect. Finding purpose leads to a path of fulfillment. Empowering and motivating others is a key aspect of purpose. Self-discovery is essential in identifying your purpose. Visual diagrams can help clarify your purpose. Understanding societal needs can guide your career choices. Purposefulness is a journey of exploration and growth.

      Sound bites

      "It's the collision of what you love." "What the world actually needs is another factor." "Lead to a path of purposefulness."

      Chapters

      00:00 Introduction to Passion and Purpose 00:45 Getting Paid for What You Love

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      42 min
    • EP27: Jon Lenz, Founder & CEO of Br8kthru | "The Michelin Star of Digital Agencies"
      Aug 8 2025
      In this episode, Kasey Devine interviews Jon Lenz, the CEO and founder of Br8kthru Consulting, a Minneapolis-based marketing and technology firm. Jon shares his journey from being an accidental entrepreneur to aiming for the first Michelin star in the digital agency space. The conversation delves into the importance of core values, company culture, and the role of business coaching in personal and organizational growth. Jon discusses the challenges of transitioning from a founder to a CEO and the strategic positioning of Br8kthru for sustainable growth in a competitive market. He emphasizes the significance of surrounding oneself with smarter individuals and the value of community in entrepreneurship. Takeaways:
      • Jon Lenz aims to create the first Michelin starred digital agency.
      • Core values define the culture and positioning of a company.
      • Business coaching can help leaders grow alongside their organizations.
      • Transitioning from founder to CEO involves embracing new responsibilities.
      • Sustainable growth is more important than rapid expansion.
      • Positioning is key to standing out in a competitive market.
      • Surrounding yourself with smarter people is crucial for success.
      • The best clients are those who appreciate your unique value.
      • It's important to refine your messaging and positioning over time.
      • Community support is vital for entrepreneurial success.
      Keywords: entrepreneurship, business coaching, company culture, core values, marketing, technology, leadership, growth, positioning, Michelin star Sound Bites
      • "It's lonely at the top."
      • "I didn't become CEO until three years ago."
      • "The riches are in the niches."
      Chapters 00:00 Introduction to Br8kthru Consulting 01:27 The Michelin Star Analogy in Marketing 04:24 Core Values and Company Culture 12:56 The Role of a Business Coach 17:11 Transitioning from Founder to CEO 25:22 Future Goals for Breakthrough Consulting
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      38 min
    • EP26: Mark Boysen, Co-Founder & CEO of Naware | "We Smoke Weeds"
      Jun 2 2025
      In this episode, Kasey Devine interviews Mark Boysen, founder of Naware, a company dedicated to revolutionizing weed control using steam technology. Mark shares the story behind the inception of Naware, detailing his frustrations with traditional weed control methods and how he pivoted from a different startup to focus on creating a safer, more effective solution. The conversation explores the importance of customer feedback, the challenges of product development, and the lessons learned along the way. Mark emphasizes the significance of embracing failure and iterating quickly to refine their product. He also discusses future aspirations for Naware and the importance of building connections within the community to drive the mission forward. Takeaways
      • Mark Boysen is the founder of Naware, focused on innovative weed control.
      • Nawareaims to change weed control using steam technology.
      • The idea for Naware originated from personal frustrations with traditional weed control methods.
      • Customer feedback is crucial for product development and commercialization.
      • Mark emphasizes the importance of failing fast to refine the product.
      • The company is looking for lighthouse accounts to test their product.
      • There is a significant demand for safer, chemical-free weed control solutions.
      • Mark's journey highlights the challenges of hardware development and the need for precision.
      • The natural state of dirt is either grass or weeds, and grass is supposed to grow back after weeds are removed.
      • Building connections and networking is essential for startup success.

      Keywords: Naware, weed control, steam technology, lawn care, innovation, entrepreneurship, AI, sustainability, product development, startup

      Sound Bites
      • "We do smoke weeds."
      • "You really got to know what you're doing."
      • "The natural state of dirt isn't dirt."
      • "It's okay to fail."
      • "Your problems are getting smaller."
      • "Follow us, we welcome connections."
      Chapters 00:00 Introduction to Naware and Mark Boysen 02:53 The Origin Story of Naware 06:16 From Frustration to Innovation: The Steam Solution 12:39 Commercializing the Idea: Feedback and Demand 18:19 Navigating Early Challenges and Customer Feedback 23:09 Future Aspirations and Product Development 27:13 Lessons Learned: Embracing Failure 30:06 Connecting with the Audience and Call to Action
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      33 min
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