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eCommerce Tech

eCommerce Tech

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We're all about helping retailers and brands navigate the eCommerce Tech space. Helping our audience to make better tech stack decisions.

Copyright 2025 eCommerce Tech
Direction Economie Management Management et direction
Épisodes
  • Stop spray-and-pray: grow eCommerce sales and profits in 2026
    Mar 24 2026

    Host Chloe Thomas brings together three experts to share simple, proven ways to boost revenue without killing margins.

    Who’s on the mic

    • Chloe Thomas (eCommerce Tech) — host
    • Dan Bond (RevLifter) — intelligent offers and discounts
    • Sandeep Shah (Web Trends Optimize) — CRO, testing, and personalization
    • Jamie Lee (JME Labs; ex Everlane, Vital Proteins, Walmart, Nike, Sony) — growth on DTC and Amazon


    What you’ll learn

    • Intelligent offers: Use discounts with intent-based targeting, not sitewide cuts
    • Offer sensitivity testing: Find the lowest effective incentive (e.g., 10% vs 15%) to protect margin
    • CRO that matters: Fix real blockers, improve AOV, and focus on incrementality
    • Demand capture vs demand creation: Balance Google (capture) with Meta (create)
    • Metrics that count: Profit, TACOS (ad spend ÷ total revenue), and LTV:CAC by cohort
    • Retention first: Plug the “leaky bucket” from first to second purchase
    • Channel roles: Let DTC drive profit and loyalty; use Amazon for volume and brand defense
    • Experimentation mindset: Test, measure, iterate; segment by source, intent, and product
    • Product x growth: Feed customer insights back into product so you’re not selling a 1‑star item


    Key takeaways for founders

    • Set a clear discount stance; don’t “go cold turkey,” taper with data
    • Segment by intent and source; not everyone needs an offer
    • Judge success on incrementality, not vanity metrics
    • Fewer, better campaigns beats more, rushed campaigns
    • Align teams: marketing, CRO, and product should share the same goals


    Perfect for

    • Founders and leaders at DTC, marketplace, and Amazon-first brands
    • Teams aiming for profitable growth in 2026


    Find out more https://ecommercetech.io

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    53 min
  • The Future of On-Site Search for eCommerce
    Jul 29 2021
    We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your customer, or perhaps in the case of this episode, there's search and search intent. What are your customers looking for and what are they finding on your site? In this episode, you'll learn about the power of onsite search, how you can use that search to inform the next blog article or support article that you're going to write ways to avoid the zero results page and how detrimental this page can be to your store. Please never have a zero results page again, after listening to this podcast and a lot of best practices in optimizing your onsite search results in order to increase average order value and conversion rate five massive numbers.

    We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your customer, or perhaps in the case of this episode, there's search and search intent. What are your customers looking for and what are they finding on your site? In this episode, you'll learn about the power of onsite search, how you can use that search to inform the next blog article or support article that you're going to write ways to avoid the zero results page and how detrimental this page can be to your store. Please never have a zero results page again, after listening to this podcast and a lot of best practices in optimizing your onsite search results in order to increase average order value and conversion rate five massive numbers.

    (0:00) Introduction to first party data and future of on-site search (1:30) Sponsor: Dofinder (2:11) Introduction of guest host Lucas Walker and Victor from Dofinder (3:32) What Dofinder does and how it differs from Google search (6:18) Impact of on-site search on ecommerce metrics (8:30) Importance of on-site search for smaller ecommerce sites (9:37) Leveraging search data for content and strategy (12:31) Optimizing site search and handling zero results pages (17:11) Analyzing search data for opportunities (18:45) Advancements in site search: AI and machine learning (21:04) Emerging technologies: VR and voice search in ecommerce (22:04) How to implement and benefit from Dofinder (23:02) Key takeaways from Victor's insights (24:00) Exploring the future of on-site search mediums (24:51) Closing remarks and episode wrap-up
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    25 min
  • The Future of Competitive Pricing for eCommerce
    Jun 17 2021
    If you're thinking about how to improve your store and your business, you need to be thinking about pricing. Not just racing to the bottom, but how to actually optimize your prices to be fair and profitable. So I want you to sit back and relax and let's go on a journey to The Future of Ecommerce.
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    18 min
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