Host Chloe Thomas brings together three experts to share simple, proven ways to boost revenue without killing margins.

Who’s on the mic

• Chloe Thomas (eCommerce Tech) — host
• Dan Bond (RevLifter) — intelligent offers and discounts
• Sandeep Shah (Web Trends Optimize) — CRO, testing, and personalization
• Jamie Lee (JME Labs; ex Everlane, Vital Proteins, Walmart, Nike, Sony) — growth on DTC and Amazon

What you’ll learn

• Intelligent offers: Use discounts with intent-based targeting, not sitewide cuts
• Offer sensitivity testing: Find the lowest effective incentive (e.g., 10% vs 15%) to protect margin
• CRO that matters: Fix real blockers, improve AOV, and focus on incrementality
• Demand capture vs demand creation: Balance Google (capture) with Meta (create)
• Metrics that count: Profit, TACOS (ad spend ÷ total revenue), and LTV:CAC by cohort
• Retention first: Plug the “leaky bucket” from first to second purchase
• Channel roles: Let DTC drive profit and loyalty; use Amazon for volume and brand defense
• Experimentation mindset: Test, measure, iterate; segment by source, intent, and product
• Product x growth: Feed customer insights back into product so you’re not selling a 1‑star item

Key takeaways for founders

• Set a clear discount stance; don’t “go cold turkey,” taper with data
• Segment by intent and source; not everyone needs an offer
• Judge success on incrementality, not vanity metrics
• Fewer, better campaigns beats more, rushed campaigns
• Align teams: marketing, CRO, and product should share the same goals

Perfect for

• Founders and leaders at DTC, marketplace, and Amazon-first brands
• Teams aiming for profitable growth in 2026

Find out more https://ecommercetech.io

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