The Black Friday Fire Drill
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The Black Friday Fire Drill
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Peak season isn't just a marketing campaign—it’s a full-company operating system.
In this episode, experts across retail tech, operations, and retention marketing share their battle-tested advice for surviving and thriving during Black Friday, Cyber Monday, and beyond.
Episode Breakdown:
• Introduction & panel intros: Ops, retail, and marketing perspectives
• Core foundations: Spotting cracks in your post-purchase experience
• "Walk your floor": Daily site checks for ecommerce brands
• The mid-October lockdown & load-testing your integrations
• Why the post-purchase team delivers long-term profitability
• LTV vs. Contribution Margin: Which metrics actually matter during peak
• Tactical Black Friday tips: From exception boards to clear messaging
Guests:
• De Ana Palladino – Solutions Consultant at Brightpearl by Sage
• Kathleen Sullivan-Garman – Founder & Ops Strategist at Sully, Garman and Associates
• Lisa Wendland – Head of Media at Bluewheel
Episode sponsored by Brightpearl by Sage - https://www.brightpearl.com/
Visit https://ecommercetech.io
