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Zero Percent Up

Zero Percent Up

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Ever wondered what it actually takes to build something from zero? This is my live, unfiltered play-by-play of building a creative life and business — in real time. From 0% up. The ideas, the fear, the procrastination, the small wins, the panic, and the momentum. I’m not waiting until I’ve made it to tell the story. I’m spilling it all — week by week — as it's happening.0%up studios Direction Economie Management et direction
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  • they think i'm just having fun (the crying & mental breakdown continues)
    Apr 16 2026

    honestly… not the update i thought i’d be giving this week.

    this was supposed to be a “numbers episode” — timelines, growth, what’s actually possible with this project.

    and we do get there.

    but first, we need to talk about what happens when the people closest to you… don’t really believe in what you’re building.

    or worse — they think you’re just “having fun” while your life quietly falls apart.

    this is about:

    • the weird loneliness of starting something real
    • the difference between supportive people vs aligned people
    • what it feels like when your world splits in two
    • and why i still think this is going to work (like… really work)

    also: we finally get into the numbers. the actual ones.

    if you’re building something from nothing — this one’s for you.

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    2 h et 5 min
  • Crying Over the Moon & Choosing Resiliency over Perfection (why optimization doesn't actually work)
    Apr 12 2026

    This week, everything cracked open a little.

    I accidentally fell into one of the most inspiring moments in recent history (Artemis II, duh!) (hi, moon mission 😭), I cried about it for 24 hours, and somehow ended up rethinking everything I thought I knew about productivity, creativity, and what it actually means to build a life that feels good.

    In this episode we get into identity, mindset, and what it actually feels like to start building something from zero. I talk about the trap of optimization culture, why I’m choosing resiliency instead, and the uncomfortable reality of putting yourself online before you feel ready.

    We're talking:

    – blowing my own deadline (lol)

    – obsessively checking YouTube stats… and then stopping

    – the rule I made about not letting body image stop me from posting

    – why the “worst” take ended up being the best one

    – what it felt like to see strangers actually connect with my work

    – and the very uncomfortable realization that… being myself actually works

    Also: a very real update from the trenches of starting a YouTube channel from zero (we hit 24 subscribers 🥲)

    This is a real-time documentation of building a creative life and platform from the ground up — no audience, no strategy, just figuring it out as I go. If you’re in the messy middle of starting something, this one’s for you. No hindsight. No polished advice. Just the process.

    ily guys.

    and BIG shout out to our astronauts!! thank you for inspiring the whole world, welcome home 🩷🌔🌏

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    1 h et 20 min
  • Cringe Chasing, Panic Attacks & Posting My First Video
    Mar 29 2026

    What actually happens when you finally go for the thing you’ve been avoiding for years?

    This week, everything changed.

    I went from “aspiring creative” to actually putting my work out into the world — filming, editing, and publishing my first real video. And… it was not the dreamy, confident glow-up moment I thought it would be.

    It was anxiety. Procrastination. A near panic attack while filming.24 hours of editing. Limiting beliefs screaming in my ear.

    And then… I hit publish.

    In this episode, I’m taking you behind the scenes of what it really looks like to start from zero — including:

    • the concept of cringe chasing (and why it works)
    • what fear actually feels like in your body when you go for something big
    • the unexpected emotional aftermath of taking action
    • the mindset shift that’s changing everything for me right now

    If you’ve been waiting to start something — this is your sign.


    Mentioned in this episode:

    The Diary of a CEO (start around 28:45 for the good part)
    https://youtu.be/9uSXOr-AdAU?si=8_BAfT4BgN3W-XZu&t=1726

    – Goal-setting + creative career content I’m loving lately (Kelsey Rodriguez)
    https://youtu.be/IgxAkeMfMBA?si=SbGqKV5ONgxI9590

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    1 h et 15 min
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