This week, Worth Your Salt host Jennifer Orechwa is getting into the things smart med spas know about smart money management with Shannon Simmons—founder of Fit For Profit, Certified Profit First Professional, and author of The Fiscal Fitness Playbook—to talk about the financial reality many wellness business owners quietly carry: a business that looks successful on the outside but still feels stressful, unpredictable, and underpaying behind the scenes. Shannon breaks down why this happens so often in gyms, studios, coaching practices, and wellness clinics, and she shares the mindset shift that has to come before any strategy will actually stick. If you’ve ever felt anxiety around cash flow, avoided looking at your numbers, or wondered why the money never seems to match the effort, this conversation will help you feel seen—and give you a clear way forward.

You’ll also learn Shannon’s practical approach to building a “fiscally fit” business: spotting the hidden leaks that quietly drain profit, protecting margins with simple cash-management systems, and using small, intentional adjustments to create real financial breathing room. Most importantly, Shannon shows listeners how to build a business that funds the owner’s ideal lifestyle instead of consuming it—without spreadsheets, overwhelm, or working harder. By the end of the episode, you’ll walk away with actionable next steps you can implement right away, plus a clear invitation to connect with Shannon for deeper support if you’re ready to put a real plan in place.

• Why so many wellness businesses struggle financially—even when they’re busy—and how to shift your relationship with money so you can lead with confidence
• The most common “hidden money leaks” in med spas, gyms, studios, and wellness practices, and how to start fixing them without harming the client experience
• How small, strategic changes to pricing, expenses, and cash flow can dramatically improve profitability
• Simple systems that help you get paid first, reduce financial stress, and prevent burnout
• Practical first steps you can take right now to build a wellness business that truly supports your lifestyle.

• Resources:

  • Book your Clarity Call with Shannon here
  • Get your own copy of the Fiscal Fitness Playbook here
  • Email Shannon here
  • Visit the Fit For Profit website here

Welcome to Season Four of Worth Your Salt! In this episode, Jennifer Orechwa guides med spa owners and wellness practitioners through a grounded, practical way to plan their marketing for 2026—without getting pulled into fear, hype, or overwhelm. Reflecting on the uncertainty and heaviness of 2025, Jennifer reframes the moment as an opportunity to regain clarity, reconnect with purpose, and make confident decisions rooted in strategy rather than reaction. She addresses the growing noise in the wellness marketing space, encouraging listeners to slow down, be discerning about who they listen to, and focus on building a business for the right reasons—service, impact, and long-term sustainability.

Throughout the episode, Jennifer walks listeners through a clear, step-by-step approach to building a marketing system that works together: setting realistic goals, reverse-engineering lead and revenue targets, removing friction from the customer journey, and using automation and measurement to scale with confidence. She emphasizes the importance of authenticity, community, and real human connection—both online and in person—highlighting live events and local engagement as powerful, often-overlooked growth drivers. The episode closes with an energizing reminder that the wellness industry is more needed than ever, and that 2026 is a moment to lead with intention, show up fully, and build a marketing plan that supports both business growth and personal fulfillment.

• A clear framework for building a 2026 marketing plan that starts with goals, not tactics, so every decision connects directly to revenue and growth.
• A practical way to reverse-engineer their lead targets, marketing budget, and priorities—removing guesswork and replacing it with clarity and confidence.
• A deeper understanding of what actually drives results in today’s wellness market, including how to reduce friction, improve conversion, and use automation wisely.
• A focused set of next steps to simplify their marketing, cut through industry noise, and build a sustainable system that supports long-term growth without burnout.

In this episode of Worth Your Salt, Jennifer sits down with John Sanders, founder of RevKey and one of the leading Google Ads strategists for therapists. John pulls back the curtain on why so many private practices waste money on digital marketing—and what a truly ethical, effective Google Ads strategy looks like in the mental health world. With his signature no-BS style, John explains why clicks don’t equal clients, how to protect your practice in a HIPAA-sensitive advertising environment, and what therapists should really be looking for when evaluating their marketing efforts.

After laying the foundation for what makes Google Ads work (and why most campaigns fail), John walks listeners through practical, approachable steps they can take to improve their own advertising—even if they’re managing it solo. From tightening up targeting to building a website that actually converts, John shows how therapists can stop guessing, start measuring what matters, and confidently put their marketing dollars to work. It’s an honest, empowering conversation for any practitioner ready to grow their practice without wasting time, money, or energy.

• Why therapists often waste money on Google Ads—and how to avoid the most common traps.
• How to spot red flags in your current marketing strategy or agency relationship.
• Simple, actionable steps you can take today to improve your Google Ads performance.
• The ethical, data-driven approach that helps therapists attract real clients, not just clicks.

• Resources:

  • Connect with John on LinkedIn
  • Visit RevKey’s website

In this episode of Worth Your Salt, you’ll meet Kayley Hamilton — a two-time Emmy Award-winning former Hollywood red-carpet reporter who left the glitz of the Oscars, Grammys and Emmys to focus on what she finds far more meaningful: helping purpose-driven wellness founders become visible, trusted thought-leaders in their industry. At UPLVL Agency, Kayley and her team cracked the code on what it takes to move from “expert behind the scenes” to “household name on the stage.” If you’ve ever felt invisible despite your expertise, this episode is your roadmap out of obscurity and into the spotlight.

By the end of our conversation you’ll not only understand why personal branding and visibility are game-changers for your wellness practice, but also begin to see how you can step into that role — confidently, authentically, and strategically.

• How to rewire your mindset so you’re ready for visibility (even if you’ve always been “the shy one”).
• The three-step “3E Confidence Method” (Expander → Experience → Embody) and how to apply it to your own journey.
• The five-step “Taylor Swift Method” to celebrity-level positioning for wellness entrepreneurs — how to stand out and be unforgettable.
• The “7/11/4 Psychology of Trust” — how to build deep connection and authority at scale (so you don’t have to rely solely on one-on-one sessions).
• Tune in and discover how to become the Taylor Swift of your industry — the go-to name, the trusted expert, the visible authority people seek out.

Resources:

• UPLVL Agency
• Kayley Hamilton Instagram
• Kayley Hamilton LinkedIn
• Kayley Hamilton TikTok

In this episode of Worth Your Salt, Jennifer sits down with her friend and collaborator, Melodie Moore—Founder of Business Tech Ninjas and creator of the Technologist™ role—to explore the deep-rooted challenges wellness practitioners face when technology becomes more of a burden than a solution. Melodie shares her transformative perspective that tech issues are rarely about the software itself—they’re about self-leadership and strategic clarity. Drawing from her experience scaling her own business past seven figures, she unpacks the reasons so many wellness practices struggle with tech chaos, offering insights on how to simplify systems and develop strong, sustainable foundations.

Melodie dives into the concept of the “technologist mindset,” emphasizing that successful tech integration requires more than tools—it demands thinking, leadership, and proactive systems design. Together, Jennifer and Melodie explore how practices can clear out “digital fog,” automate with intention, and build meaningful client relationships without sacrificing the personal touch. From streamlining workflows to embracing AI without losing authenticity, this episode is a must-listen for any wellness entrepreneur ready to scale with confidence and clarity.

• Why Tech Problems Are Leadership Problems: Faulty systems are often symptoms of unclear direction and poor delegation. Leading your tech begins with leading yourself.
• How Simplicity Drives Growth: Tech doesn’t need to be flashy—it needs to be functional. Remove unnecessary tools, streamline user journeys, and reduce manual steps to regain control and ease.
• AI as an Enhancement, Not a Replacement: Start small—use AI to reduce time on tasks you already do. Think of it as a “bad intern” that needs guidance, not as a fully autonomous solution.
• Personalization Through Automation: Automate low-value tasks (like scheduling or email confirmations) so you can focus on high-value, human-centric experiences that truly connect with clients.

Resources:

• Visit the Business Tech Ninjas website

In this episode of Worth Your Salt, Jennifer sits down with Andy Janaitis, Founder and Chief Strategist at PPC Pitbulls, to tackle one of the most common struggles for wellness practitioners—paid advertising. If you’ve ever wondered when to move beyond referrals, how to avoid wasting money on ads, or whether ads even work for small practices, this conversation is for you. Andy’s calm, data-driven approach cuts through the hype and shows you how to create simple, trackable ad systems that actually deliver new patients and clients.

Together, Jennifer and Andy break down the essentials of getting started, how to choose the right platforms, and what every practice owner needs to know before investing a single dollar in paid campaigns. They also look ahead at the future of advertising—touching on privacy shifts, AI, and what small businesses can do now to stay ahead of the curve. If you’re ready to scale beyond word-of-mouth and take your growth strategy seriously, Andy’s guidance and insight will help you do it right.

• How to know when it’s time for your wellness practice to start using paid ads.
• The 5 essentials you need in place before spending money on advertising.
• Why copying big-brand ad strategies fails—and what to do instead.
• The future of paid ads, including AI and new trends wellness owners should watch.

Resources:

• Book A FREE Strategy Session with Andy here!
• Connect with PPC Pitbulls Here
• Follow PPC Pitbulls on YouTube for even more insight!

Imagine tripling your client referrals this month—without awkward asks or complicated programs. In this episode of Worth Your Salt, Jennifer Orechwa shares the RAVE 3x Referral Formula for Wellness Pros—a simple, proven referral system that helps wellness practitioners turn happy clients into loyal ambassadors.

You’ll learn how to spot the perfect moments to ask for referrals, how to craft requests that feel natural and genuine, and how to reward and engage clients so they keep spreading the word. If you’ve ever wondered how to build a referral program for wellness practitioners that actually works, this episode will give you the framework—and the confidence—to start seeing results right away.

• How to design a referral system for your wellness practice
• The RAVE System for recognizing the best moments to ask for referrals
• Scripts and strategies to ask with confidence—without feeling “salesy”
• Simple ways to thank, reward, and engage clients who send referrals
• How automation can make your referral system run on autopilot

Don’t miss Salt Marketing’s Craft Your Perfect Referral Script worksheet—your free step-by-step guide to creating the exact words you’ll use to ask for referrals with ease. Normally reserved for Salted Edge members, we’ve linked it up here in the show notes just for Worth Your Salt listeners!

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In this episode of the Worth Your Salt podcast, host Jennifer Orechwa and is joined by Kathleen Carson of Patients and Profits to talk about how wellness and medical practices can move beyond simply seeing more patients to building systems and an experience that consistently attract ideal patients and keep them coming back.

Kathleen shares her “Simple Strategy for Success,” which unfolds across five phases: Patients, Process, People, Procedures, and Profits. She emphasizes that first impressions matter — from online reputation to marketing to how phone calls are handled — and that operational excellence is just as critical as marketing to shaping patient experience and ensuring profitability.

They also explore how transforming practice operations (streamlining workflows, clearly defining staff roles, onboarding, staff training, documentation) enhances what marketing is trying to do. When every part of the patient journey — from the first click, to walking in the door, to treatment presentation, to follow-up — is aligned, practices can deliver better satisfaction, reduce friction, increase treatment acceptance, and ultimately improve financial outcomes. Kathleen discusses actual challenges she sees in practices, and the tangible benefits she’s helped clients realize when operations and experience are strengthened in tandem.

• The five phases of practice transformation: Patients, Process, People, Procedures, Profits
• Why marketing needs operations to deliver on its promises
• How a clear patient experience boosts satisfaction, referrals, and treatment acceptance
• Simple ways to streamline staff, systems, and workflows to reduce stress
• Using data and analytics to align growth with profitability

Resources:

• Patients & Profits Website
• Connect with Kathleen on LinkedIn