Welcome to Season Four of Worth Your Salt! In this episode, Jennifer Orechwa guides med spa owners and wellness practitioners through a grounded, practical way to plan their marketing for 2026—without getting pulled into fear, hype, or overwhelm. Reflecting on the uncertainty and heaviness of 2025, Jennifer reframes the moment as an opportunity to regain clarity, reconnect with purpose, and make confident decisions rooted in strategy rather than reaction. She addresses the growing noise in the wellness marketing space, encouraging listeners to slow down, be discerning about who they listen to, and focus on building a business for the right reasons—service, impact, and long-term sustainability.

Throughout the episode, Jennifer walks listeners through a clear, step-by-step approach to building a marketing system that works together: setting realistic goals, reverse-engineering lead and revenue targets, removing friction from the customer journey, and using automation and measurement to scale with confidence. She emphasizes the importance of authenticity, community, and real human connection—both online and in person—highlighting live events and local engagement as powerful, often-overlooked growth drivers. The episode closes with an energizing reminder that the wellness industry is more needed than ever, and that 2026 is a moment to lead with intention, show up fully, and build a marketing plan that supports both business growth and personal fulfillment.

• A clear framework for building a 2026 marketing plan that starts with goals, not tactics, so every decision connects directly to revenue and growth.
• A practical way to reverse-engineer their lead targets, marketing budget, and priorities—removing guesswork and replacing it with clarity and confidence.
• A deeper understanding of what actually drives results in today’s wellness market, including how to reduce friction, improve conversion, and use automation wisely.
• A focused set of next steps to simplify their marketing, cut through industry noise, and build a sustainable system that supports long-term growth without burnout.

In this episode of Worth Your Salt, Jennifer sits down with John Sanders, founder of RevKey and one of the leading Google Ads strategists for therapists. John pulls back the curtain on why so many private practices waste money on digital marketing—and what a truly ethical, effective Google Ads strategy looks like in the mental health world. With his signature no-BS style, John explains why clicks don’t equal clients, how to protect your practice in a HIPAA-sensitive advertising environment, and what therapists should really be looking for when evaluating their marketing efforts.

After laying the foundation for what makes Google Ads work (and why most campaigns fail), John walks listeners through practical, approachable steps they can take to improve their own advertising—even if they’re managing it solo. From tightening up targeting to building a website that actually converts, John shows how therapists can stop guessing, start measuring what matters, and confidently put their marketing dollars to work. It’s an honest, empowering conversation for any practitioner ready to grow their practice without wasting time, money, or energy.

• Why therapists often waste money on Google Ads—and how to avoid the most common traps.
• How to spot red flags in your current marketing strategy or agency relationship.
• Simple, actionable steps you can take today to improve your Google Ads performance.
• The ethical, data-driven approach that helps therapists attract real clients, not just clicks.

• Resources:

  • Connect with John on LinkedIn
  • Visit RevKey’s website

In this episode of Worth Your Salt, you’ll meet Kayley Hamilton — a two-time Emmy Award-winning former Hollywood red-carpet reporter who left the glitz of the Oscars, Grammys and Emmys to focus on what she finds far more meaningful: helping purpose-driven wellness founders become visible, trusted thought-leaders in their industry. At UPLVL Agency, Kayley and her team cracked the code on what it takes to move from “expert behind the scenes” to “household name on the stage.” If you’ve ever felt invisible despite your expertise, this episode is your roadmap out of obscurity and into the spotlight.

By the end of our conversation you’ll not only understand why personal branding and visibility are game-changers for your wellness practice, but also begin to see how you can step into that role — confidently, authentically, and strategically.

• How to rewire your mindset so you’re ready for visibility (even if you’ve always been “the shy one”).
• The three-step “3E Confidence Method” (Expander → Experience → Embody) and how to apply it to your own journey.
• The five-step “Taylor Swift Method” to celebrity-level positioning for wellness entrepreneurs — how to stand out and be unforgettable.
• The “7/11/4 Psychology of Trust” — how to build deep connection and authority at scale (so you don’t have to rely solely on one-on-one sessions).
• Tune in and discover how to become the Taylor Swift of your industry — the go-to name, the trusted expert, the visible authority people seek out.

Resources:

• UPLVL Agency
• Kayley Hamilton Instagram
• Kayley Hamilton LinkedIn
• Kayley Hamilton TikTok