PR doesn’t belong to big brands with big budgets – it belongs to anyone willing to be clear, human, and seen. Joanna Lott is joined by PR specialist, author and founder of Hype Yourself, Lucy Werner. Together, they explore how PR, storytelling and visibility can work for small businesses and coaches, without hype, pressure, or pretending to be someone you’re not.

Timestamps

[00:00] Why PR isn’t about big brands

[04:12] What hyping yourself actually means

[10:35] Building your PR foundations

[18:40] Pitching with clarity and confidence

[26:15] Relationships over quick wins

[34:50] PR, income streams and long-term growth

[42:10] Staying human in an AI-heavy world

This episode is for coaches and small business owners who want more visibility and credibility without losing their integrity or sounding like everyone else.

Choose one place this month where you’ll share your story clearly and let the right opportunities find you.

Useful Links

Jo’s Guest Speaker: Lucy Werner, founder of HypeYourself

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Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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If your content is designed to keep everyone comfortable, it’s probably costing you clients. In this episode, Joanna Lott explores why real authority is built through conviction, not consensus. She shares why being willing to be misunderstood is often the doorway to standing out and attracting the right clients.

Timestamps

[00:00:00] Conviction over comfort

[00:01:00] Why being liked holds you back

[00:02:00] The cost of softened opinions

[00:03:00] Real stories create real traction

[00:04:00] The courage to be disliked

[00:05:00] Repel or rally

[00:06:00] Saying it out loud

Authority grows when you stop hiding what you believe and start trusting that the right people will recognise themselves in it.

Share one belief this week that you usually keep private, and say it plainly.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession with likes and visibility, and explains why chasing engagement can quietly stall your business. She shares what actually drives client growth, and how to stay focused when the metrics mess with your head.

Timestamps

[00:00] The likes trap

[01:00] When big engagement brings no clients

[02:00] Why buyers don’t like sales posts

[03:00] The danger of posting for ego

[05:00] Holding your nerve when likes drop

[08:00] Shallow content vs deep nurture

[12:00] Building an ecosystem that converts

This episode is for coaches who are showing up on LinkedIn, putting the effort in, and sensing there’s something missing and who want reassurance, perspective, and a calmer way to turn visibility into real client conversations.

This episode is a reminder to stop performing for attention and start building relationships that lead to real, paid work.

Post something useful for one specific person today, then invite them somewhere deeper than the feed.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.