PR doesn’t belong to big brands with big budgets – it belongs to anyone willing to be clear, human, and seen. Joanna Lott is joined by PR specialist, author and founder of Hype Yourself, Lucy Werner. Together, they explore how PR, storytelling and visibility can work for small businesses and coaches, without hype, pressure, or pretending to be someone you’re not.

Timestamps

[00:00] Why PR isn’t about big brands

[04:12] What hyping yourself actually means

[10:35] Building your PR foundations

[18:40] Pitching with clarity and confidence

[26:15] Relationships over quick wins

[34:50] PR, income streams and long-term growth

[42:10] Staying human in an AI-heavy world

This episode is for coaches and small business owners who want more visibility and credibility without losing their integrity or sounding like everyone else.

Choose one place this month where you’ll share your story clearly and let the right opportunities find you.

Useful Links

Jo’s Guest Speaker: Lucy Werner, founder of HypeYourself

Learn about The Business of Coaching programme

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Download the Free Digital version of Coaches' Planner (NEW edition 2026)

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Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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If your content is designed to keep everyone comfortable, it’s probably costing you clients. In this episode, Joanna Lott explores why real authority is built through conviction, not consensus. She shares why being willing to be misunderstood is often the doorway to standing out and attracting the right clients.

Timestamps

[00:00:00] Conviction over comfort

[00:01:00] Why being liked holds you back

[00:02:00] The cost of softened opinions

[00:03:00] Real stories create real traction

[00:04:00] The courage to be disliked

[00:05:00] Repel or rally

[00:06:00] Saying it out loud

Authority grows when you stop hiding what you believe and start trusting that the right people will recognise themselves in it.

Share one belief this week that you usually keep private, and say it plainly.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession with likes and visibility, and explains why chasing engagement can quietly stall your business. She shares what actually drives client growth, and how to stay focused when the metrics mess with your head.

Timestamps

[00:00] The likes trap

[01:00] When big engagement brings no clients

[02:00] Why buyers don’t like sales posts

[03:00] The danger of posting for ego

[05:00] Holding your nerve when likes drop

[08:00] Shallow content vs deep nurture

[12:00] Building an ecosystem that converts

This episode is for coaches who are showing up on LinkedIn, putting the effort in, and sensing there’s something missing and who want reassurance, perspective, and a calmer way to turn visibility into real client conversations.

This episode is a reminder to stop performing for attention and start building relationships that lead to real, paid work.

Post something useful for one specific person today, then invite them somewhere deeper than the feed.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Let’s talk about overthinking and how it’s slowing your business down. Today, Joanna explores one of the most common growth blockers she sees in coaching businesses and shares a practical framework to help you make clearer decisions and move forward with confidence.

Timestamps

00:00 – The exhaustion of choice

01:00 – Why clarity-seeking stalls growth

02:10 – The Decide Once Method explained

03:20 – Thinking week vs execution weeks

04:30 – Why content doesn’t replace contact

05:40 – Consistency, metrics and momentum

07:10 – Confidence comes after action

This episode is for coaches who feel busy but stuck, and want a clear way to focus their energy on the actions that actually generate clients.

When you stop reopening decisions and start repeating simple actions, your business moves from optional to inevitable.

Decide once what matters this month, then show up and do the work without renegotiating it every day.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life.

Timestamps

[00:00] The decision that changed everything

[02:00] Realising clients don’t run your diary

[04:00] Learning to say no to evenings and weekends

[06:00] Why one-off sessions often cost more than they give

[08:00] Shiny objects vs school-hours reality

[10:00] Designing your week around energy, not demand

[12:00] Proof it’s possible, even with very limited time

This episode is for coaches who want to earn well without sacrificing evenings, weekends, or school holidays, and who need permission to design a business that fits their real life.

A school-hours, term-time business isn’t about doing less, it’s about deciding what truly matters and building everything around that choice.

Choose one boundary this week that protects your time, and hold it with confidence.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business.

Timestamps

[00:01:00] Lorraine’s background and burnout

[00:03:10] Why she joined The Business of Coaching

[00:05:20] Finding her niche in HR leaders

[00:09:30] Overcoming fear of LinkedIn visibility

[00:13:10] Gratitude, confidence, and unexpected creativity

[00:16:00] How her business works today

[00:19:00] Advice for coaches earlier in the journey

This conversation is a reminder that steady growth, honest support, and aligned choices can quietly transform both a business and a life.

Choose one small, honest action this week that supports the business you actually want to build, not the one you think you should want.

Useful Links

Lorraine's website

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks harmless but quietly stalls momentum. She breaks down what’s really happening in that split second and how it shapes the growth of your business.

Timestamps

[00:00:00] The quiet pause before action

[00:01:45] Why this isn’t a motivation problem

[00:03:10] Never pausing momentum

[00:05:20] Failure as experience, not proof

[00:06:40] The three things the pause protects you from

[00:07:50] Shortening the gap between knowing and doing

[00:09:10] The question that changes everything

This episode is for coaches who know what the next sensible step is in their business, but keep hesitating at the exact moment it matters most.

This is about recognising the moment that keeps repeating, naming what’s really happening in your body and mind, and learning how to move anyway.

Useful Links

Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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In this New Year’s Day episode, Joanna Lott invites listeners to think beyond goals and focus on identity. She explores how lasting change comes from who you choose to be when no one is watching. This is a practical, reflective episode about upgrading your habits, standards, and self-leadership as you step into 2026.

Timestamps

[00:00] Why You 2.0 starts with identity

[02:00] Habits that keep you loyal to the old version

[04:00] Naming You 1.0 without judgement

[06:00] Time, priorities, and non-negotiables

[09:00] Redesigning your mornings

[12:00] Letting go of outdated traits

[16:00] Expecting the wobble and staying the course

This episode is for coaches who want 2026 to genuinely feel different and are ready to change how they operate day to day, not just what they aim for.

You 2.0 is built through small, deliberate choices about how you use your time, lead yourself, and tolerate discomfort.

Listen with a notebook, name the version of you that ran last year, and take one clear action today that aligns with who you’re becoming.

Useful Links

Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.