Joe Emmett came from music into wine — and landed at Berry Bros & Rudd, Britain's oldest wine merchant. 326 years of history.

He works with a younger clientele, giving him a unique perspective on how a historic institution connects with a new generation. We recorded this in person at their St James's Street original HQ in London.

We talk about what younger clients want, how to balance heritage with accessibility, and what wine can learn from music.

Guest: Joe Emmett — Account Management, Berry Bros & Rudd

WineWithJon — new episodes on Tuesday mornings.

Connect: @winewithjon | jon@winewithjon.com

Chris Zago went from running food and beverage at a premiercountry club in St. Louis to pursuing his true passion — wine. For the past seven years, he’s been the Director of Advisory Services at UOVO Wine, the largest wine storage and collection services network in the United States. He works with everyone from first-time collectors to people with legendary cellars.

In this conversation, we talk about what it actually takesto start collecting wine, the misconceptions that keep people from getting started, and how his hospitality background shaped the way he thinks about making wine feel welcoming.

Topics covered:

• Making the leap from hospitality to wine full-time

• What “Advisory Services” actually means for collectors

• How the wine collecting world has changed in seven years

• The misconceptions that keep people from starting acollection

• What the wine industry gets wrong about reaching newpeople

• Lessons from country club hospitality that apply to wine

WineWithJon is a podcast exploring how we make wineinteresting and compelling for the next generation. New episodes every Tuesday morning.

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Guest: Chris Zago — Director of Advisory Services, UOVO Wine

Website: uovo.art/wine

Connect:

Instagram: @winewithjon

Email: jon@winewithjon.com

The Surgeon General says loneliness is as deadly as smoking 15 cigarettes a day. Young people are spending 70% less time together in person. And at the exact same moment, we'veconvinced them to stop drinking — removing one of humanity's oldest tools for connection.

In this solo episode, I make a case. Not for drinking more. But for understanding what we've lost, and what wine might help us find again. Wine as social infrastructure. Wine as a practice of presence. Wine as a reason to stay at the table a little longer.

This isn't a defense of alcohol. It's an honest conversation about connection in a world that's starving for it.