We talk with Emma Edwards about The Wardrobe Project, a year-long pause on clothes shopping that reveals how bias, body image, and culture fuel compulsive buying. The pause creates a new way to enjoy style without chasing constant newness.

• the no-buy year and why a full stop on shopping matters
• how hedonic adaptation keeps us stuck in the “newness” loop
• body image pressures and the polished ideal
• the clean girl trend, wellness purity and coded thinness
• fantasy self versus real self in our wardrobe choices
• practical ways to find joy using what you already own
• building an outfit album to retrain your eye
• confidence as practice, not purchase

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Proudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting

We unpack the psychology that makes property buying so risky and share the biases that almost had us purchasing a unit above a bong shop because of plantation shutters. We lay out simple steps to slow down your thinking, separate what can change from what cannot, and make a cleaner call.

• urgency and fatigue pushing “that’ll do” choices
• halo effect from shiny features masking defects
• anchoring on price guides and fake discounts
• scarcity pressure and authority cues from agents
• sunk cost from time, travel and rapport
• overconfidence about “fixing” structural limits
• confirmation bias and selective evidence
• endowment effect and loss aversion once attached
• optimism bias around income, rates and levies
• practical guardrails and a cooling-off habit

And don’t forget to subscribe, rate, and review the podcast and share it with your fellow smart women and allies

Send us a message!

Support the show

Proudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting

Send us a message!

Support the show

Proudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting