Couverture de Why Most Kids BJJ Programs Fail | Ellee Beckman

Why Most Kids BJJ Programs Fail | Ellee Beckman

Why Most Kids BJJ Programs Fail | Ellee Beckman

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Why do most BJJ gyms lose kids?The kids program that's quietly killing your retention — and the simple shifts that turn it into your biggest growth engine.Most martial arts schools treat their kids program like a side hustle.The result? Burned-out coaches, frustrated parents, and kids who quit by 13.In this episode, Nick Cownie sits down with Ellee Beckman — founder of The Arte of Coaching, former early childhood educator of 13+ years, and head kids coach at Nova Art Brazilian Jiu Jitsu — to expose the gap that exists in almost every kids martial arts program in the world.Ellee combined a decade in early childhood education with five years of BJJ to build a coaching business that's now teaching coaches across the globe how to actually understand kids — not just teach them technique.This conversation is the blueprint every academy owner with kids classes needs to hear.🔥 IN THIS EPISODE- Why "technique first" is the wrong approach for under-12s- How teaching through play multiplies engagement and retention- The communication mistakes 99% of coaches make with kids- Why early specialisation destroys long-term students- The pressure trap that's burning out coaches, kids, and parents- How Ellee built The Arte of Coaching from a single WhatsApp post- The content shift that took her from "trying to go viral" to real authority- Why authenticity beats every algorithm trick- How BJJ training makes her a sharper business owner- Her vision for a standardised kids coaching curriculum🕒 TIMESTAMPS00:00 — Intro01:26 — Ellee's background: 13 years in early childhood education04:01 — How a Muay Thai voucher (she never used) led to BJJ07:45 — The "angry octopus" first BJJ class08:40 — The #1 mistake schools make teaching kids10:14 — What teacher training brings to martial arts14:44 — The truth about early specialisation18:36 — Why 70% of kids drop sport by 1320:30 — Building The Arte of Coaching from scratch26:30 — The biggest content mistake (and the fix)28:46 — Why authenticity beats every viral strategy32:50 — What she'd do differently starting over39:39 — A standardised kids coaching curriculum45:25 — How BJJ makes her a better business owner49:43 — The one person she'd love to roll with54:04 — Ellee's #1 message for martial arts entrepreneurs59:35 — Where to find Ellee🎯 Most martial arts school owners are one system away from consistent growth. Install the same systems used by real academies around the world:🤖 Enroll 365™ — https://enroll365.aiThe school that replies first gets the student. Enroll365.ai replies instantly, books the trial in chat, and follows up until the student steps on your mat.⚙️ Dojo Toolbox CRM™ — https://dojotoolboxcrm.comThe AI-powered operating system for martial arts schools.🌏 The Dojo Map™ — https://thedojomap.comConnecting the global martial arts community.🥋 DOJOCEO™ Mastermind — https://dojoceo.comMost martial artists open a school. The best operators become DOJOCEOs™.💬 GET THE TOOLS — COMMENT TO UNLOCKFind me on Instagram @dojoceo and comment one of the keywords below on any reel to get sent the resource:👉 Comment STUDENTS — Get a 30-day free trial of Enroll 365™ to stop losing money by automating your trial class bookings.👉 Comment CEO — Get details on the DOJOCEO™ Mastermind to learn how we turn school owners into millionaires.👉 Comment MAP — Get your martial arts school listed on the Dojo Map™.👉 Comment POD — Get the latest DOJO CEO podcast episode sent directly to you.👇 CONNECT WITH ELLEE BECKMANEllee Beckman is the founder of The Arte of Coaching — a global platform helping martial arts coaches understand how kids actually learn. A former early childhood and primary school teacher with 13+ years of classroom experience, Ellee combines developmental psychology with game-based BJJ instruction at Nova Art Brazilian Jiu Jitsu on the Sunshine Coast.📸 Instagram: https://instagram.com/thearteofcoaching▶️ YouTube: https://youtube.com/@thearteofcoaching🛒 Store: https://stan.store/thearteofcoaching⚔️ ABOUT THE SHOWMost martial artists open a school.The best operators become DOJOCEOs™.Hosted by Nick Cownie — founder of Enroll 365™, Dojo Toolbox CRM™, The Dojo Map™, and DOJOCEO™ Mastermind — each episode goes "behind the belt" to break down the business, battles, and breakthroughs behind successful martial arts schools.👉 FOLLOW NICK📸 Instagram: https://instagram.com/dojoceo
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