In this episode of Poised for Exit, Renee Russo, business coach, exit planner, and Exit Planning Institute's Exit Planner of the Year, shares why even the best exit plans can fall short without the right execution.

Renee knows firsthand what it feels like to be trapped in a business you worked so hard to build. After navigating her own challenging entrepreneurial journey, she discovered how the right systems, leadership, and planning can give owners something they often set out to achieve in the first place: freedom. Today, she helps business owners bridge the gap between having an exit strategy and actually making it happen.

The conversation explores why so many owners struggle to step away from their businesses, even when they're ready for a change. Renee discusses the importance of building a company that can thrive without its founder, getting advisors to work together, and turning long-term goals into actionable steps. She also shares how she's using AI to simplify exit planning, identify opportunities to increase business value, and help owners make better decisions faster.

Whether you're planning to sell in the next few years or simply want more freedom from the day-to-day demands of ownership, this episode offers practical insights into building a business that gives you more options for the future.

Connect with Renee Russo here
Learn more aboutOptionality.ai here
Learn more about Rise Up Business Coaching here
Learn more about Exit Mentor here

Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor