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Sarah Noel Block went three months without landing a new client. So she ran a 30-day business development blitz, tried several strategies and tracked every one. One of them produced 40% of the work she closed. She ran it again to make sure it was not a fluke. It was not.

The strategy is niche communities: the Slack groups, paid memberships, Discord servers, industry forums and invite-only circles where your ideal clients already spend their time. And none of it involves self-promotion.

In this session Sarah walks through the whole system. How to find the right communities (start by asking your network), why you should join three and track them for 30 days, and her "magic DM" that qualifies people before they even accept your connection request. Then how to scale it: Slack keyword alerts so you are first to answer, pitching a talk to community owners, offering a paid resource with a 100% promo code instead of a freebie, and building an owned stage like a podcast or a short "capsule" season before you commit to forever.

She also explains her gateway offer, a paid, named first engagement that replaces the free proposal and brings every decision maker into the room.

Sarah Noel Block is the founder of Tiny Marketing and host of the Tiny Marketing podcast, helping independent consultants with marketing and sales systems.

0:12 Niche communities and the 30-day blitz

3:21 How to find the right communities

5:52 Join three and track them

6:59 Step 1: the directory and the magic DM

10:02 The 15-minute connection call

10:51 Step 2: Slack keyword alerts

12:28 Step 3: pitch a talk to the community owner

13:37 Why a paid resource beats a freebie

14:36 Step 4: invite them to your events

16:18 Step 5: build an owned stage

21:44 Start with a capsule podcast

22:32 Step 6: value first, then a signature resource

25:33 Step 7: analyze and refine

27:33 Finding communities for corporate buyers

30:18 What to track

32:01 The gateway offer

33:51 Are LinkedIn groups worth it?

35:44 Where the best communities actually live

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com