Persistence is one of the qualities we’re taught leads to success. But what happens when your determination to keep going keeps you investing in something that no longer makes sense?

In episode #1211 of The BIGG Success Show, George and Mary-Lynn explore how sunk costs can influence our decisions and why the time, money, and effort you’ve already invested shouldn’t automatically determine what you do next.

You’ll discover three moves: Reassess, Release, and Reallocate, to help you evaluate long-standing commitments based on where you want to go, not simply how much you’ve already invested.

You’ll also learn how to separate the goal from the route you’ve chosen to reach it, consider what your persistence may be preventing, and use the 12-Month Trade Test to compare what continuing versus changing course could create in your life.

BIGG Takeaways:

• Why past investments can make it harder to objectively evaluate what comes next
• A simple question that can reveal when a long-standing commitment deserves a fresh look
• How to change your route without giving up on the bigger goal
• Why walking away doesn’t erase the value, experience, or skills you’ve already gained

BIGG Chapters:

[00:14] - When Persistence Becomes the Problem

[01:43] - Roadmap: Reassess, Release, Reallocate — three moves to decide what to persist with

[03:32] - Deciding What Deserves Your Continued Persistence

[05:38] - The Hidden Cost of Persistence

[07:28] - 12-Month Trade Test — Evaluate Whether to Continue a Commitment

Links referenced in this episode:

• Life Map Course
• Episode 1202: How to Know What Opportunities to Say No To
• BIGG Success Newsletter