What does the UK actually do online?
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What does the UK actually do online?
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This podcast from The SEO Works breaks down Ofcom’s latest Online Nation report, so you don’t have to read through all the pages yourself.
We’ve pulled out the key points: who’s using what, how people feel about the internet, and what’s changing.
Meta and Google still lead the way. WhatsApp and YouTube are used by nearly every adult who’s online. Most people in the UK are connected, but how they get online varies. Younger people and those with higher incomes tend to go for iPhones. Older users mostly stick with Android.
There’s also growing concern about safety online. More people are starting to question whether the internet is doing more harm than good.
Children’s use is looked at closely too. Many say they’re happy online, but they’re also staying up late and sometimes seeing things they shouldn’t.
We also dig into the rise of AI search tools and how people are responding to age checks being rolled out on adult sites.
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