What makes an online course truly transformational instead of just another addition to your digital filing cabinet of information?

In this guest episode of What Would They Do?, I am joined by course design expert Jasmine Jonte, who has helped build some of the most successful and profitable online programs in the industry.

Together, we unpack why so many online courses fall flat, why students drop off halfway through, and what course creators need to focus on if they want their programs to actually deliver results in the age of AI.

Spoiler: it’s not about adding more modules, more bonuses, or more “value.”

It’s about designing a student experience that supports action, accountability, and momentum.

If you’ve ever wondered why people buy your course with excitement and then disappear by Module 3, this episode is for you.

What we cover:

• The biggest misconception course creators have about engagement
• How to create simple learning tracks so every student feels supported
• How accountability loops improve student follow-through
• How AI is reshaping the online course industry
• Why Amy Porterfield closing her course doesn’t mean courses are dead

Connect with Jasmine Jonte:

Website: www.cre8tion.co

Youtube: https://www.youtube.com/@JasmineJonteCRE8TION

CustomGPT: https://www.cre8tion.co/netflix

View the episode transcript here.

Where to from here?

Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Find out how you can get my strategic customer experience brain on your brand here.

Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

What would it take to turn your one-off clients into loyal superfans?

In this episode, I respond to a question from my guest expert in episode 26, family photographer & systems expert Dolly DeLong, who asked:

“How can I amplify my client journey and truly elevate the experience I give my photography clients?”

Whether you’re a photographer, designer, copywriter, or coach, this episode shows you how to rethink the client journey from first contact to post-delivery and infuse it with emotion, meaning, and retention magic.

Packed with practical examples (and totally systemisable ideas), it’s your go-to guide to building relationships that last.

What we cover:

• What “amplifying the customer journey” really means (hint: not more noise)
• How to map and elevate the “moments that matter” in your client journey
• Dolly’s example: turning a typical photography experience into something unforgettable
• How to use onboarding forms for more than admin — and actually spark loyalty
• Bonus retention strategies for other service providers

View the episode transcript here.

Where to from here?

Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Find out how you can get my strategic customer experience brain on your brand here.

Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

Thinking about switching email platforms, but overwhelmed by the tech or afraid of breaking what’s already (sort of) working?

In this episode, I take you behind the scenes of my email setup and explain why I chose Drip as my go-to platform for retention, loyalty and subscriber delight. From Flodesk to Drip, and from sending newsletters to building strategic, behavior-driven journeys, this episode walks you through what makes Drip different and how it’s helped supercharge my business (and my clients’).

You'll also hear how Shelley Hitz, a Retention Lab member, made the leap from email frustration to full-blown email strategy in Drip with me by her side.

If you’ve ever felt boxed in by your current email provider, or if you're curious what it actually takes to make your email platform work for you (not against you), this one’s a must-listen.

What we cover:

• Why I left Flodesk (despite the unbeatable pricing)
• The non-negotiables that made me choose Drip over ActiveCampaign, Kit, and others
• What makes Drip so powerful for service providers, course creators and membership owners
• The mistake most people make when switching email providers
• How Shelley switched platforms without the overwhelm by joining Retention Lab Incubator
• Why choosing a better tool isn’t enough

View the episode transcript here.

Where to from here?

Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Find out how you can get my strategic customer experience brain on your brand here.

Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.