This episode is for the corporates.

I work with a lot of brilliant small businesses - smart, strategic, creative suppliers who are more than capable of delivering high-value work. And honestly? Some of the biggest challenges they face come from how corporates manage those supplier relationships.

So today, I’m calling it out. Not with blame, but with the intention of building better bridges between the two.

In this episode, I’m sharing a few key areas where corporates can improve how they work with small businesses, including:

• Understanding the actual buying cycle and how it impacts timelines and trust
• Communicating clearly and consistently throughout projects
• Setting realistic expectations - and not shifting the goalposts halfway through
• Being transparent about internal processes (especially when decisions are slow or layered)

I’m also introducing the simple but powerful stop, start, continue framework as a tool for internal development - something every corporate team should be using to improve their supplier experience.

Because when corporates and small businesses work together with mutual respect and clarity, the results are game-changing.

Let’s raise the standard on both sides of the table.

If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.