This week’s episode features a clip from our recent 2026 growth webinar, and it’s one every urgent care owner and operator needs to hear.

We’re digging into one of the most overlooked growth killers in urgent care: missed calls.
It’s not just a front desk issue. It’s a $50,000-per-year marketing problem hiding in plain sight.

In this candid segment, we break down how call handling, conversion rates, and budget missteps are quietly costing clinics real revenue — and what to do instead.

We cover:📞 Why most clinics miss 30–50% of incoming calls📉 How much lost revenue those calls really represent💡 What front desk training has to do with marketing ROI📊 How to budget based on where you want to be (not where you are now)🚫 Where most clinics are overspending and what to cut in 2026📈 The simple mindset shift that can double your patient volume without doubling your ad spend

🔗 Resources & Mentions:🎯 Access the full webinar and missed call calculator in our free DIY Toolkit:
https://offer.patientcaremarketingpros.com/diy-toolkit

When it comes to urgent care profitability, getting patients in the door is only half the battle. Getting paid is the part no one likes to talk about, but it is where many clinics quietly bleed revenue.

In this episode of Walk-Ins, Nick and Michael sit down with Guy Bergman and Ed Sherlock from Inbox Health, a platform built to modernize patient billing and remove friction from one of urgent care’s biggest pain points. With decades of combined experience across urgent care, health IT, and revenue cycle management, Guy and Ed break down why patient payments now account for as much as 20 to 30 percent of urgent care revenue and why most clinics are leaving a large chunk of that money on the table.

The conversation dives into what really causes billing breakdowns, how front desk pressure and poor communication fuel one-star reviews, and why relying solely on an EMR to collect patient balances is no longer enough. From digital-first billing and self-service payment plans to AI-powered billing support and real-time analytics, this episode is a masterclass on how urgent cares can shorten collection timelines, cut call volume, and improve patient satisfaction without adding more stress to already overworked teams.

🔍 In This Episode, You’ll Learn:💸 Why patient responsibility now makes up a critical share of urgent care revenue
📉 How unclear billing creates negative reviews, unpaid balances, and front desk burnout
📲 How digital-first billing reduces paper statements, call volume, and payment delays
⏱️ What an 8-day average payment velocity looks like in the real world
🤖 How AI agents and self-service billing tools reduce repetitive patient questions
🏥 Why improving the financial experience is essential to urgent care brand loyalty

🧠 About Our Guests:

Guy Bergman has spent over a decade in healthcare, including nearly six years working directly with urgent care clinics nationwide. Now at Inbox Health, Guy helps urgent care groups modernize their patient billing experience and collect every dollar they are owed. Originally from Cleveland, Ohio, Guy still calls it home!

Ed Sherlock is the SVP of Sales at Inbox Health with more than 15 years of experience in health IT and revenue cycle management. He previously spent seven years at athenahealth and brings deep expertise in helping healthcare organizations streamline billing operations and improve financial performance. Ed is also known for getting out of his comfort zone, including getting married in Turkey.

🔗 Resources & Mentions:Learn more about Inbox Health → https://www.inboxhealth.comConnect with Inbox Health on LinkedIn → https://www.linkedin.com/company/inboxhealth

Connect with Guy on LinkedIn → https://www.linkedin.com/in/guy-bergman-9a92a5a0/

Connect with Ed on LinkedIn → https://www.linkedin.com/in/edward-thomas-sherlock/

Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Nick and Michael are kicking off 2026 with a deep dive into what’s really changing in clinic marketing—and why this year won’t be a repeat of 2025.

From rising ad costs to AI overload, this episode unpacks the major shifts already impacting patient acquisition, digital trust, and clinic visibility. It’s a no-fluff look at what clinics need to do now to stay ahead, stay seen, and stay open.

Whether you’re trying to scale or just survive, this is the clarity-packed conversation you need to start the year strong.

Here’s what they unpack:📈 Why paid media alone won’t get the job done anymore🤖 How AI saturation is eroding trust across social and search💸 Why ad costs are rising in every industry—and what to do about it📉 The hidden cost of a weak conversion system🎯 Why omnipresence and branding will separate the winners this year💥 What private equity and consolidation mean for independent clinics💡 How “experimental ad dollars” can help you hit the lottery in 2026🧠 The mindset shift clinics need to build real retention and long-term value

This episode is part strategy session, part call to action—and 100% focused on helping you grow a sustainable, profitable clinic brand in 2026.

🔗 Resources & Mentions:

• Join the Clinic Growth Mastermind: ⁠⁠https://clinicgrowthmastermind.com/⁠⁠
• Subscribe on YouTube for upcoming webinars: ⁠⁠https://www.youtube.com/@PatientCareMarketingPros⁠⁠
• Learn about PCMP’s 90-Day Patient Acquisition Framework: ⁠⁠https://patientcaremarketingpros.com/schedule-a-call/⁠⁠
• Experity’s upcoming conference: ⁠⁠https://www.experityhealth.com/resources/events/⁠⁠ 💵 Use Code: UCC_PatientCareMarketingPros26 for $100 off your registration 💵
• Urgent Care Association (UCA): ⁠⁠⁠https://www.ucaoa.org/⁠⁠

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ