Nick and Michael are kicking off 2026 with a deep dive into what’s really changing in clinic marketing—and why this year won’t be a repeat of 2025.

From rising ad costs to AI overload, this episode unpacks the major shifts already impacting patient acquisition, digital trust, and clinic visibility. It’s a no-fluff look at what clinics need to do now to stay ahead, stay seen, and stay open.

Whether you’re trying to scale or just survive, this is the clarity-packed conversation you need to start the year strong.

Here’s what they unpack:📈 Why paid media alone won’t get the job done anymore🤖 How AI saturation is eroding trust across social and search💸 Why ad costs are rising in every industry—and what to do about it📉 The hidden cost of a weak conversion system🎯 Why omnipresence and branding will separate the winners this year💥 What private equity and consolidation mean for independent clinics💡 How “experimental ad dollars” can help you hit the lottery in 2026🧠 The mindset shift clinics need to build real retention and long-term value

This episode is part strategy session, part call to action—and 100% focused on helping you grow a sustainable, profitable clinic brand in 2026.

🔗 Resources & Mentions:

• Join the Clinic Growth Mastermind: ⁠⁠https://clinicgrowthmastermind.com/⁠⁠
• Subscribe on YouTube for upcoming webinars: ⁠⁠https://www.youtube.com/@PatientCareMarketingPros⁠⁠
• Learn about PCMP’s 90-Day Patient Acquisition Framework: ⁠⁠https://patientcaremarketingpros.com/schedule-a-call/⁠⁠
• Experity’s upcoming conference: ⁠⁠https://www.experityhealth.com/resources/events/⁠⁠ 💵 Use Code: UCC_PatientCareMarketingPros26 for $100 off your registration 💵
• Urgent Care Association (UCA): ⁠⁠⁠https://www.ucaoa.org/⁠⁠

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ