Summary

In this episode, I’m stepping away from business talk to get personal about hobbies. After a quick health update on my suspected MCAS and a heads up that my SEO webinars are coming in January, I share how reading was my biggest hobby as a kid, how school and building my business left no room for anything but work, and how I finally decided I deserve personal time. I walk through the hobbies I’ve tried since moving to California, while recognizing that not having kids gives me more time and that some seasons of life just don’t allow for hobbies. If you’re curious, this is your permission to try something, even for 10 minutes.

What I Talked About

• My health update: a reaction after a game at UCLA and why I suspect MCAS
• SEO webinars coming in January and a possible Black Friday pre-sale
• Reading as my biggest childhood hobby, from library days to reading with my great-grandma
• How college, PT school, and building my business left zero room for hobbies
• Deciding I deserve personal time and trying cooking, sourdough, Legos, piano, ceramics, and more
• Permission to start small, skip what doesn’t excite you, and honor your season of life

**Get on The LextroMind Waitlist!

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I’m walking you through the questions I think you should ask a service provider before you decide to work with them, specifically for websites, SEO, and ads. Before I dive in, I share a LextroMind update (applications open in December for a January start), let you know I’m booking all big projects into 2027, and talk about how much I’m loving collaborating with Shante on client sites. I also get real about a rough week, including a trip to urgent care. Then I get into the main topic, which came from an Instagram post about my radius policy and why I don’t work with the same type of provider in the same town. I cover questions about AI, conflicts of interest, who owns your accounts, what happens when you part ways, ad spend, reporting, who actually does the work, communication, references, and where your assets are being built. Everyone has a different process, and that’s okay. You just have to choose the variance you’re comfortable with, and you can’t do that if you don’t know what to ask.

What I Talked About

• LextroMind update: applications open in December for a January start
• Booking all big projects into 2027 and collaborating with Shante on client sites
• Why I have a radius policy and don’t work with competitors in the same town
• Asking about AI, conflicts of interest, and who owns your accounts
• What happens when you part ways, how ad spend is separated, and how reporting works
• Where your assets and landing pages are built, and choosing the variance you’re okay with

**Get on The LextroMind Waitlist!

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm talking all about near me keywords and how to actually come up in local searches. Before I dive in, I catch you up on life: another Southern California heat wave, hosting both my family and Shante's family last week, and how being out of routine has my body flaring up as I keep working on managing my inflammation and swelling. I also share that I'm shifting toward more free and lower ticket education, including posting more helpful tips on social media again. Then I get into the main topic: why stuffing "near me" or your town name all over your website reads as spam to Google, how Google actually uses proximity, relevance, and prominence to rank you for near me searches, and three introductory things you can do right now to improve your chances of showing up locally.

What I Talked About

• Hosting our families and why I build my business to be flexible
• My plan to put out more free and lower ticket education
• What near me keywords are and why you should never add them to your website
• How Google ranks near me searches using proximity, relevance, and prominence
• Why stuffing your town name everywhere hurts your credibility
• Three things to do now: consistent name, address, and phone number, a "where to find us" section, and geotagged photos

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram