Rory Sutherland is one of the most influential voices in advertising.

He's a best-selling author, a sought after keynote speaker, and his views on advertising psychology regularly find an audience of millions.

For almost 40 years, Rory has worked at Ogilvy, one of the world's most prestigious advertising agencies.

But it wasn't his status at Ogilvy that turned a respected ad man into an undisputed authority. It's his method of finding and articulating ideas that others overlook. And that method is available to anyone.

So how did he do it?

That's the story I'm telling in Episode 7 of Undisputed Authority.

Get the 10 Patterns of Disruptive Wisdom

There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.

Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe

Chapters:

[00:00] Intro
[00:58] Chapter 1 - The R&D Lab
[16:22] Chapter 2 - Fat Tailed
[31:25] Chapter 3 - Noticing what others only see

Resources:

• Book: Alchemy: The Surprising Power of Ideas That Don't Make Sense

Sources used in the episode:

• Jake Humphreys on The Room Where it Happened
• Scratch: CMO Interviews
• Patrick O’Shaughnessy on Invest Like The Best
• The Louis Theroux Podcast
• Darren Lee
• TED Talk, Life Lessons of an Ad Man
• Infinite Loops Podcast
• One One One
• ContentUK

About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.

About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.

• Work with Liam: liamcurley.co.uk
• LinkedIn: linkedin.com/liamcurley33

In 2006, Dorie Clark was a consultant working with local clients in the Boston area.

She didn't have a national platform, unfair advantages, or, to start with, differentiated positioning.

Fast forward to today, Dorie runs a high-margin 7-figure, 1-person business.

She's also a best-selling author, a writer for Harvard Business Review, and has taught at Duke and Columbia for over a decade.

So, how did she do it?

Dorie figured out how to navigate 'the Dip'. When she wasn't making progress, when other people weren't noticing her work, and other consultants would have quit - she figured out a way to get through.

That's the story I'm telling in Episode 6 of Undisputed Authority.

Get the 10 Patterns of Disruptive Wisdom

There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.

Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe

Chapters:

[00:00] Intro

[01:05] Chapter 1 - 500 Articles
[18:28] Chapter 2 - The Dip
[28:07] Chapter 3 - The Academic Edge

Resources:

• Website: https://dorieclark.com/
• Books: https://dorieclark.com/books/

Sources used in the episode:

• The Nathan Barry Show
• Terry Rice
• The Anxious Achiever with Morra Aarons-Mele
• Suswati Basu
• Free Time with Jenny Blake
• How to be a Better Human
• Dorie at the Alan Weiss Million Dollar Convention

About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.

About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.

• Work with Liam: liamcurley.co.uk
• LinkedIn: linkedin.com/liamcurley33

Ryan Hawk launched The Learning Leader Show in 2015, an interview style podcast with no social media presence, email list, or prior podcasting experience.

Today, that show is the basis for a phenomenal business, best-selling books, and a leadership development programme delivered to Fortune 500 companies.

What exactly did Ryan do so differently that led to these outcomes? He conducted his professional development in public.

Get the 10 Patterns of Disruptive Wisdom

There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.

Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe

Chapters:

[00:00] Intro

[01:00] Chapter 1 - Cold Start

[16:40] Chapter 2 - Doors Open

[24:22] Chapter 3 - Optimising for cool things

Resources:

• Website: https://learningleader.com/
• Books: Welcome to Management, The Pursuit of Excellence, and The Score that Matters.
• Podcast: The Learning Leader Show

Sources used in the episode:

• Game Changers podcast with Molly Fletcher
• The Learning Leader Show with Ryan Hawk
• Creator Science
• How to be awesome at your job podcast
• Uncensored CMO
• Charlie Munger’s USC Law Commencement Speech

About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.

About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.

• Work with Liam: liamcurley.co.uk
• LinkedIn: linkedin.com/liamcurley33