Rory Sutherland is one of the most influential voices in advertising.

He's a best-selling author, a sought after keynote speaker, and his views on advertising psychology regularly find an audience of millions.

For almost 40 years, Rory has worked at Ogilvy, one of the world's most prestigious advertising agencies.

But it wasn't his status at Ogilvy that turned a respected ad man into an undisputed authority. It's his method of finding and articulating ideas that others overlook. And that method is available to anyone.

So how did he do it?

That's the story I'm telling in Episode 7 of Undisputed Authority.

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Chapters:

[00:00] Intro
[00:58] Chapter 1 - The R&D Lab
[16:22] Chapter 2 - Fat Tailed
[31:25] Chapter 3 - Noticing what others only see

Resources:

• Book: Alchemy: The Surprising Power of Ideas That Don't Make Sense

Sources used in the episode:

• Jake Humphreys on The Room Where it Happened
• Scratch: CMO Interviews
• Patrick O’Shaughnessy on Invest Like The Best
• The Louis Theroux Podcast
• Darren Lee
• TED Talk, Life Lessons of an Ad Man
• Infinite Loops Podcast
• One One One
• ContentUK

About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.

About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.

• Work with Liam: liamcurley.co.uk
• LinkedIn: linkedin.com/liamcurley33