Let me say this clearly:

You do not have a strategy problem.
You have a permission problem.

And if that annoyed you a little… good. Stay with me.

Because if one more course, one more funnel, one more content plan hasn’t moved the needle - it’s not because you haven’t found “the one.” It’s because no strategy can outperform the subconscious ceiling you refuse to break.

In this episode, we’re pulling apart the obsession with strategy hopping and calling out what’s really going on underneath it.

Spoiler: It’s not ignorance.
It’s not lack of intelligence.
It’s not lack of access.

It’s permission.

• Why strategy fails when subconscious blocks are running the show
• The real difference between a strategy problem and a permission problem
• How to tell which one you actually have (this part might sting)
• What giving yourself permission actually looks like in real life
• Why “more information” feels productive but keeps you stuck
• And how you might be hiding behind planning instead of deciding

Because let’s be honest.

If you know what to do - but you’re not doing it consistently

That’s not strategy.

That’s identity.
That’s safety.
That’s permission.

Permission to be seen.
Permission to charge more.
Permission to sell without apologising.
Permission to outgrow your current income level.
Permission to stop playing small.

Strategy is mechanical.
Permission is personal.

And until you decide you’re allowed to have what you say you want, no funnel in the world is going to save you.

Are you actually confused about what to do…
Or are you just not convinced you’re allowed to have it?

This episode might piss you off a little.

And then? It might set you free.

If this hit home, leave a review. It helps this message reach more women who are done collecting strategies and ready to give themselves permission to win. 🔥

Let me say this upfront:

It’s in your perfectionism that you lose the income you truly desire.

Not your lack of strategy.
Not the algorithm.
Not the market.

Perfectionism.

In this episode, I’m calling out the over-designed, over-complicated, “humanitarian business” model that sounds noble - but quietly keeps people broke and exhausted.

And listen, having a big vision isn’t the problem.
The problem is trying to build a global movement when your current business doesn’t have the resources, capacity, or income to support it.

You’re not building a charity.
You’re building a business.

Which means at some point, you have to reality-check:
Do I have the time?
Do I have the energy?
Do I have the systems?
And do I have the money to fund this vision?

Because if your life only gives you 90 minutes, two hours, or four hours a day to work - your business has to fit inside that, not the other way around.

• How perfectionism disguises itself as “vision”
• Why over-creating offers and communities stalls income
• The danger of low-ticket pricing without volume or capacity
• How to reverse-design your business around your actual life
• Why simplicity scales faster than complexity
• And how to get unapologetic about solving one real problem well

If your dream requires 24/7 availability, endless admin, and emotional labour — but your life doesn’t allow it — something has to change.

And usually?
It’s not your dream.
It’s your design.

🔥 “It’s in your perfectionism that you lose the income you truly desire.”

You don’t need more layers.
You don’t need more ideas.
You need clarity, simplicity, and the courage to choose what actually moves the needle.

If this episode hit you right where you needed it, leave a review.
It helps this message reach more women who are done overbuilding and ready to get paid for what actually works.

Let me ask you something real quick:

Are you building a business…
Or are you building a fan club?

Because there’s a huge difference.

In this episode, I’m breaking down why chasing virality, views, and vanity metrics is one of the fastest ways to stay broke in the online space especially in coaching.

Yes, it’s cute to go viral.
Yes, it feels good to get 100k views.
But if it doesn’t move your bank account, what are we actually doing?

Too many coaches are letting ego run the show -posting to look good, sound deep, or please the algorithm - instead of treating their business like the business it’s meant to be.

And let’s be clear:
You are not here to decorate the internet.
You are here to solve problems.
You are here to create results.
And yes you are here to make money.

• The difference between visibility and profitability
• Why virality without conversion is a distraction
• How ego shows up as “content strategy”
• Why vanity metrics keep people stuck at inconsistent income
• What it actually means to run a business -not a popularity contest
• And the question every coach needs to answer honestly

Because if you’re building a fan club - amazing. Enjoy the applause.

But if you’re listening to this podcast, chances are you want consistent income, not just compliments in the comments.

🔥 “You are not here to be an inspirational bumper sticker.”

You don’t need more likes.
You need more buyers.
And those come from clarity, service, and intention - not trends.

If this episode called you out (with love), leave a review.
It helps this message reach more business owners who are ready to stop performing — and start getting paid.