Let me say this clearly:

You do not have a strategy problem.
You have a permission problem.

And if that annoyed you a little… good. Stay with me.

Because if one more course, one more funnel, one more content plan hasn’t moved the needle - it’s not because you haven’t found “the one.” It’s because no strategy can outperform the subconscious ceiling you refuse to break.

In this episode, we’re pulling apart the obsession with strategy hopping and calling out what’s really going on underneath it.

Spoiler: It’s not ignorance.
It’s not lack of intelligence.
It’s not lack of access.

It’s permission.

• Why strategy fails when subconscious blocks are running the show
• The real difference between a strategy problem and a permission problem
• How to tell which one you actually have (this part might sting)
• What giving yourself permission actually looks like in real life
• Why “more information” feels productive but keeps you stuck
• And how you might be hiding behind planning instead of deciding

Because let’s be honest.

If you know what to do - but you’re not doing it consistently

That’s not strategy.

That’s identity.
That’s safety.
That’s permission.

Permission to be seen.
Permission to charge more.
Permission to sell without apologising.
Permission to outgrow your current income level.
Permission to stop playing small.

Strategy is mechanical.
Permission is personal.

And until you decide you’re allowed to have what you say you want, no funnel in the world is going to save you.

Are you actually confused about what to do…
Or are you just not convinced you’re allowed to have it?

This episode might piss you off a little.

And then? It might set you free.

If this hit home, leave a review. It helps this message reach more women who are done collecting strategies and ready to give themselves permission to win. 🔥