Jason Numemacher talks about his path from a hardworking upbringing with a single mom and three brothers to leadership in the tree care industry. After burning out in debt collection, he moved into tree service management, where his skills in systems, communication, and sales helped grow companies and advance him to general manager. Now a partner at Elite Tree Service, Jason focuses on coaching, sales, and helping tree businesses grow through better leadership and strategy.

Kyle Ellis and Boel Hammarstrand share their arborist journeys and dive into Solidur’s evolution from a post-WWII French footwear company to a modern, eco-responsible PPE manufacturer. The episode highlights Solidur’s newest tree climbing boot, designed specifically for SRT, featuring an innovative rope-through-the-sole system, EU-made materials, waterproof construction, and customizable fit—built and tested by working arborists for real-world climbing.

Elizabeth Rodewald, Manager of Corporate Engagement at TCIA, shares her journey from growing up in a Southern California forestry family to discovering her purpose in the tree care industry. After studying horticulture in New York and a brief stint in the fashion world, a bad experience pushed her to seek work that truly matters. Now at TCIA, she’s driven to make the industry safer, elevate education, and support the people who keep tree care moving forward.