How can musicians market themselves genuinely while still focusing on the work they love?

In this episode of The True Marketing Podcast, Andrea Chase sat down with Michael Cooper, a classically trained pianist, educator, and working musician based in Canada. Michael shares his practical and curious perspective on marketing from the viewpoint of an artist figuring it out in real time.

We explore the challenges musicians and creatives face when trying to reach new audiences, communicate their value, and build sustainable careers without losing sight of their craft. It is an honest conversation about creativity, visibility, and what marketing looks like when you are both the artist and the brand.

Connect with Michael:

https://www.linkedin.com/in/michael-cooper-695b3617/https://www.instagram.com/mcsinjinListen now and join the conversation about what it really takes to turn creative work into a sustainable career.

What does it actually take to build a profitablebusiness alongside a full life?

In this episode of the True Marketing Podcast, Andrea Chase sat down with Anora Weste, Founder of Weste Management Services; a Canadian bookkeeping, payroll, and sales tax firm that supports growing service-based businesses.

Anora started her firm while working full time andnavigating early motherhood, and built it gradually into a business serving clients across a range of industries. Today, she helps founders understand their numbers, strengthen their financial systems, and make more confident decisions about how they run and grow.

In this conversation, we talk about:

• Building a business while working full-time
• How traditional Marketing is not dead
• The Entrepreneurial "gene"

Anora’s approach is honest, grounded, and practical,and she makes financial information accessible rather than intimidating. If you’ve ever felt confused by your books or unsure what your numbers are, you should definitely speak with Anora!

🎧Listen now, and follow the True Marketing Podcast wherever you listen to podcasts, so you never miss an episode.

Connect with Anora: https://www.wmsbookkeeping.com/

https://www.instagram.com/anoraweste

If you are trying to grow a business and sharpen your marketing at the same time, this episode of the True Marketing Podcast is worth a listen. Andrea Chase sits down with Dr. Karn Sharma, founder of Flourish, for a conversation that goes beyond content tips and gets into what actually helps marketing connect, convert, and stay relevant.

→ If your content is not getting traction, this episode brings it back to the basics with a strong hook, a body that tells a resonant story, and a clear CTA, all shaped around your ICP and the platform where the content will live.
→ If your offer is reaching people but not building real business momentum, this episode makes a clear point that traction means very little when you are speaking to the wrong people.
→ If your messaging is too focused on what you want to say, this episode brings the focus back to understanding your customer deeply, taking your ego out of it, and building around what your audience actually wants.
Let's work through your Marketing challenges together: https://truemarketingverse.baitsglobal.com/contactLearn more about Karn: https://www.linkedin.com/in/karn-sharma1991/
@Flourish Health#brandawareness #contentcreator #digitalmarketingagency #videocontent #voiceover

This episode tackles a problem many businesses overlook: websites and digital content that look fine but create barriers for real users. It brings accessibility into practical focus and shows why clearer, more usable online experiences matter for everyone.

On the True Marketing podcast, host Andrea Chase speaks with Steph Sedgwick, founder of Clarity Web Design Studio. Steph builds and manages WordPress websites for women-led service businesses and purpose-driven organizations across Canada and the US, with a strong focus on accessibility and usability.

→ Steph explains why accessibility is not an extra. She shows how poor contrast, weak mobile usability, and broken forms can block users and hurt the overall website experience.

→ The conversation stays practical. Steph shares simple starting points like checking mobile performance, testing on data instead of WiFi, and reviewing whether key contact paths actually work.

→ It also connects accessibility to everyday marketing through details like alt text, simpler content delivery, and reducing friction across websites and social content.

A useful listen for anyone who wants digital marketing to work better for more people and be more inclusive.

Learn more: Steph on LinkedIn
https://claritywebdesign.ca/
#brandawareness #contentcreator #digitalmarketingagency #videocontent #voiceover