Welcome back to another episode of Tower After Hours! As we continue our Season 5 series, we’re talking to the people behind some of the brands and businesses making an impact in Lancaster.

In this episode, we sit down with Mary & Meg, the owners of Snake & Skein, to talk about what it’s like to move a growing business into a new location and build a community all over again. We dive into the challenges and opportunities that come with growing a returning customer base, creating a safe space where people want to gather, and learning how to scale a business while staying true to what made it special in the first place.

From Sip & Stitch events, Knitting 101, and plenty of opportunities to get creative, we get a behind the scenes look at what it takes to bring it all together and how Snake & Skein is continuing to stitch itself into the Lancaster community.

Stay tuned for the next episode on the last Wednesday of every month!

Welcome back to another episode of Tower After Hours! As we continue our Season 5 series, we’re talking to the people behind some of the brands and organizations making an impact in Lancaster.

We would be remiss to not include a Lancaster staple to the community, the Lancaster Stormers. In this episode, we get to talk with the VP & Assistant General Manager Alexandra Bunn about what goes on behind the scenes of a major rebrand. You’ll hear about the process of developing a new identity and bringing that vision to life, while also diving into what it takes to keep evolving and find new ways to bring people together beyond the ballpark.

Stay tuned for the next episode on the last Wednesday of every month!

Welcome back to another episode of Tower After Hours!

In this episode, we sit down with Jake Sitler, the owner of Endo Cafe to talk about the journey of building a business centered around wellness, education, and community. We dive into the inspiration behind the cafe, the challenges of operating in the ever-changing hemp industry, and Endo's newest venture in Marietta, Endo Collective. Most importantly, we discuss the mission that drives it all—helping people heal and feel their best.

Stay tuned for the next episode on the last Wednesday of every month!

Welcome to the season 5 premiere of Tower After Hours! Over the next few months, we’re going to be talking to the brains behind some local brands of Lancaster. We will dig into what it looks like to follow your passions, even when that goes against expectations, and the big decisions that come along the way.

In this episode, we sit down with KJ Myers, Director of Marketing & Operations at Kegel’s Produce along with also founding the networking group, Next Generation of Lancaster, PA! We talk about growing up in a family business, building an organic and engaged community of your own, pivoting when things don’t work, and even expose KJ’s screen time stats in our newest segment.

Stay tuned for the next episode on the last Wednesday of every month!

Welcome back to Tower After Hours! This episode is going close out our Season Four Series "From Aim to Impact: Defining Your Marketing Strategy & Plan".

This season we've talked through a lot of different marketing channels and how they interact to create a combined marketing strategy. So to wrap it up, today is going to be about all things social media; diversifying your messaging, debunking some myths, and how to connect with your audience .

To help give insight on the topic, we are joined by Tower's very own social media specialist, April, along with Anna Middleton from Willow Valley Communities. Let's dive in!

Welcome to another mini episode with Tower After Hours! We’ve talked a lot about different campaigns, tactics, and success stories. One of the biggest changes we’ve seen in the last couple of years is the shift in SEO and Search.

With the increase in AI usage, we’ve seen changes in not only how people are searching but also how Google is displaying search results. To talk about these changes and how they impact your marketing plan and strategy, we've invited our very own SEM Specialists Alex D. and Lauren. Enjoy!

Welcome back to a new episode of TAH! This month we had the absolute pleasure of sitting down with one of our very own clients, Library System of Lancaster County. Continuing on our theme of knowing your Marketing Strategy vs. Marketing Plan, we dive into one of our favorite campaigns.

Looking beyond just the books at what libraries can offer, this campaign is a perfect example of how to take your overall strategy and create a specific marketing plan for what you need to accomplish. We are so excited to walk through this real world example of strategy coming to life.

Check out with campaign for yourself by going to startsatlancasterlibraries.org

Let's dive in!

Welcome back to Tower After Hours! Season 4: Defining Your Marketing Strategy & Plan

This episode is showcasing what should be anchored in every marketing strategy – email. Rather than chasing constant change, it’s better to lean into email’s stability and focus on doing the fundamentals well. Consistency is part of why it remains such a reliable channel.

Dig into this episode with Tower's very own Grace and Danae as we talk all about the importance of this channel and how it helps contribute to the greater good of a larger marketing strategy.

Stay tuned for the next episode on the last Thursday of every month. Alright, cya!