Welcome to another mini episode with Tower After Hours! We’ve talked a lot about different campaigns, tactics, and success stories. One of the biggest changes we’ve seen in the last couple of years is the shift in SEO and Search.

With the increase in AI usage, we’ve seen changes in not only how people are searching but also how Google is displaying search results. To talk about these changes and how they impact your marketing plan and strategy, we've invited our very own SEM Specialists Alex D. and Lauren. Enjoy!

Welcome back to a new episode of TAH! This month we had the absolute pleasure of sitting down with one of our very own clients, Library System of Lancaster County. Continuing on our theme of knowing your Marketing Strategy vs. Marketing Plan, we dive into one of our favorite campaigns.

Looking beyond just the books at what libraries can offer, this campaign is a perfect example of how to take your overall strategy and create a specific marketing plan for what you need to accomplish. We are so excited to walk through this real world example of strategy coming to life.

Check out with campaign for yourself by going to startsatlancasterlibraries.org

Let's dive in!

Welcome back to Tower After Hours! Season 4: Defining Your Marketing Strategy & Plan

This episode is showcasing what should be anchored in every marketing strategy – email. Rather than chasing constant change, it’s better to lean into email’s stability and focus on doing the fundamentals well. Consistency is part of why it remains such a reliable channel.

Dig into this episode with Tower's very own Grace and Danae as we talk all about the importance of this channel and how it helps contribute to the greater good of a larger marketing strategy.

Stay tuned for the next episode on the last Thursday of every month. Alright, cya!