If you’re spending $50 on Google Ads but don't know if that's buying you a $1 lead or a $100 lead, you are flying blind. 💸

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Most businesses are just "buying clicks" and hoping they turn into customers—but hope isn't a strategy.

In this video, we break down Target CPA (Cost Per Acquisition), a specific setting that acts as a guardrail for your bank account. It shifts your ad spend from a "pay-per-click" model to a "pay-for-results" model, ensuring you never overpay for a lead again.

In this video, you will learn:

✅ What is Target CPA? How to tell Google exactly what a lead is worth to you.

✅ Who should use it: Why this is critical for service businesses (plumbers, lawyers, etc.) and Performance Max campaigns. ✅ The "Hidden Trap": The #1 mistake business owners make when setting their bid that causes traffic to drop to zero overnight. 🚫

✅ The "Ratchet Down" Strategy: A step-by-step formula to set your initial bid correctly (hint: don't use your "dream number") and safely lower it over time to maximize ROI.

What's in this video:

================

0:00 Stop Wasting Money on Google Ads

0:29 The Problem with Buying Clicks

1:35 What is Target CPA?

2:22 Ideal Businesses for Target CPA

2:49 How AI Bidding Protects Profits

3:18 Critical Warning: Data Requirements

3:37 The #1 Mistake That Kills Traffic

3:55 The Correct Way to Set Target CPA

4:23 How to Find Your True Lead Cost

5:50 Step-by-Step Calculation Example

6:40 How to Lower Lead Costs Over Time

7:22 Next Steps & Free Google Ads Audit

================

Stop letting your budget disappear. Watch now to start bidding on customers, not just clicks! 🚀 📚

Additional Resources:

🔗Google Ads Conversion Tracking - Don’t run ads without it: Target CPA relies entirely on accurate data. If you haven't set up your "Primary Conversions" correctly, this bidding strategy will fail. Watch this video/read this post to get your tracking fixed first: https://youtu.be/pjqzBgMXt2I

🔗Full conversion tracking set up blog post step by step: https://www.39celsius.com/google-ads-conversion-tracking/

🔗How to maximize conversions: https://youtu.be/WRTAoX6S1t0

👇 Need a Free Google Ads Audit? If all this sounds overwhelming and you don’t have time to manage it yourself, let us help. We offer a Free Google Ads Campaign Audit to identify where you might be wasting money.

Reach out today: 📞 Call: 951-444-0174 📧 Email: toby@39celsius.com

If you found this podcast helpful, please hit the like button and subscribe for more actionable digital marketing tactics from the trenches!👍

🤝 Work with Toby:

Want us to build your Google Ads system for you? Let's talk.

🗓️ Book a 1-on-1 Zoom Call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation 📧 Email: toby@39celsius.com

📞 Call: 951-444-0174

Contact us:

32605 Temecula Pkwy, Ste 305 Temecula, CA 92592

#TargetCPA #googleadstips #googleadstargetcpa #DigitalMarketingTips #temecula #TemeculaWineCountry #inlandempire #murrieta #marketingstrategies

Is your dining room too quiet while delivery apps eat 30% of your profits? 📉 You might have an "Invisible Restaurant" problem.

►Subscribe to my channel, just click the link: https://bit.ly/48VaOre

In this video, we break down a simplified, no-fluff guide to Restaurant SEO and GEO (Generative Engine Optimization) specifically for busy owners and managers. Learn how to leapfrog your competition in the Google Local Pack and ensure AI chatbots like ChatGPT and Gemini recommend your restaurant for date night. 🥂

What you’ll learn in under 15 minutes: ✅ The "Micro-Attribute" win that filters you into local searches. ✅ Why your PDF menu is killing your traffic and rankings (and how to fix it). ✅ The "hidden" llms.txt file that talks directly to AI bots. ✅ How to turn customer reviews into a keyword-rich ranking engine. ✅ Simple Schema Markup to make your restaurant legible to robots.

Stop building your business on "rented land" like DoorDash and UberEats. It’s time to own your traffic and become the local favorite. 🏆

Comment "MENU" below to receive my simple llms.txt template and a checklist for your web developer!

🚀 Next Steps & Resources: 🔗[Video] Local SEO Masterclass: Build Your Citations & NAP Consistency: https://youtu.be/7itYIJGlbQY?si=0qjXCZP8cGiTEGaH 🔗[Video Series] Complete Local SEO Training for Small Businesses (Free): https://youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v&si=ZlXchefDpXZDIQB9 🔗Google Ads for Restaurants Case Study ($22k in new sales): https://youtu.be/1q3Ci4O_Frw 🔗 Full blog post: https://www.39celsius.com/seo-for-restaurants-rankings-guide/

Grab Your Free SEO Strategy Roadmap Session Here: https://keap.app/booking/39celsiuswebmarketingconsulting/39c-mktg-marketing-meeting

If you found this helpful, please 👍 and subscribe for more "from the trenches" marketing tactics!

📢 And if you need help with your company's SEO, connect with me: 📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/

Contact us: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174

#restaurantseo #seotips #temecula #temeculawinecountry #temeculavalley #restaurantmarketing #restaurantgrowth #aioptimization #GEOoptimization #localseoexpert #localseotips #localseoservices #temeculaseocompany

🔍 Are you pouring money into Google Ads without seeing the results you expected? It's time to turn the tables and maximize your ROI with one crucial tool: Conversion Tracking! https://www.39celsius.com/google-ads-conversion-tracking/ 🌟 In today's video, we dive deep into why conversion tracking is indispensable for any serious Google Ads campaign.

►Subscribe to my channel, just click the link: https://bit.ly/48VaOre

⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation=========== 📊 Discover: - Why Conversion Tracking Matters: Understand the real impact of your ads beyond just clicks. - Digital Plumbing Essentials: See which ads or keywords are truly driving conversions and adjust your spending for maximum efficiency. - The Power of Data: Learn how conversion tracking helps Google find more of your best customers, enabling better targeting and optimized spending. - Real-world Example: Dive into a case study on how a massage therapist used conversion tracking to double down on the most profitable keywords.

👍 Like this video if you find it helpful, and subscribe to our channel for more insider tips and strategies to make your digital marketing work smarter. Don't forget to turn on notifications to stay updated!

🔗 Useful Links:

▶️ Google Ads Optimization Tips: https://youtu.be/A7o4YvnBQfo ▶️Full Post Here: https://www.39celsius.com/google-ads-conversion-tracking/ ▶️More helpful posts about Google Ads: https://www.39celsius.com/category/search-engine-marketing/ppc/

💬 Have questions about Google Ads, SEO, or Facebook Ads? Contact Toby directly. Looking to boost your company’s digital marketing results? Let’s discuss your project!

MARKETING HELP - BOOK A CALL WITH ME: Calendar link: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

Contact us: https://www.39celsius.com/ Visit our office at: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 Phone: 951-444-0174

#googleadstips #conversiontracking #PPC #SEM (Search Engine Marketing)

Stop shouting into an empty walk-in fridge. If you’re posting photos to Facebook and wondering why your tables are still empty, it’s because organic reach is dead.

In this video, I demonstrate 7 proven, high-ROI Facebook ad tactics specifically for restaurant owners who don't have time to waste on "theories." You’ll learn how to stop burning cash on the "Boost Post" button and start using targeting to drive immediate sales.

What you’ll learn in this 5-minute video:

📍 Why a 1-mile radius is your most profitable "bread and butter." 🥗 The "Vegan Test" for layering interests so you never pay for the wrong eyeballs. 🌯 How to legally "swipe" customers from your biggest competitors. 💰 The Catering Goldmine: How to bypass "foodies" and target the corporate gatekeepers who sign the big checks. 🔄 How to use your POS data (Toast, etc.) to win back old customers for 5x less than the cost of new ones.

Stop guessing and start building a system that turns clicks into occupied tables. Watch now to fill your seats by Friday! 📈

►Subscribe to my channel for more digital marketing tactics: https://bit.ly/48VaOre

🤝 Work with Toby: Want us to build your restaurant’s ad system for you? Let's talk. 🗓️ Book a 1-on-1 Zoom Call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation 📧 Email: toby@39celsius.com 📞 Call: 951-444-0174

🚀 Next Steps & Resources: 🔗Google Ads for Restaurants: https://youtu.be/zbAJg-UoGP4 🔗Google Ads for Restaurants Case Study: https://youtu.be/1q3Ci4O_Frw

Contact us: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174

#FacebookAdsforRestaurants #SmallBusinessMarketing #RestaurantMarketing #LocalBusiness #RestaurantGrowth #DigitalMarketingTips #MetaAds #temecula #TemeculaWineCountry #inlandempire #murrieta

🛑 Is Your WordPress Site INVISIBLE? Fix 3 Hidden SEO and GEO Growth Killers TODAY!

As a busy small business owner, you don't have time to waste on complicated SEO fixes. The harsh reality is that a single unchecked box could be blocking 100% of your traffic from Google and AI Chatbots like Gemini and ChatGPT. You're silently losing rankings, visibility, and customers.

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In this fast-paced, step-by-step tutorial, I simplify everything into a 3-Phase WordPress SEO for Beginners Checklist. This is not just traditional SEO; it's also Generative Engine Optimization (GEO) to ensure your business appears in AI Overviews!

What's in this video: ========= 0:00 Stop Losing Traffic: Fix the #1 WordPress SEO Mistake! 0:26 What You'll Learn: The Complete Beginner's SEO Checklist 1:35 Phase 1: Critical Foundation (SEO & GEO Explained) 2:13 The WordPress SEO Advantage 2:31 🔑 SEO Step 1: Critical Foundational Setup 2:43 🛑 #1 Mistake: Uncheck "Discourage Search Engines" 3:12 📈 Set SEO-Friendly Permalinks (Boost Click-Through Rate) 4:08 ⚠️ Warning: Never Change URLs on Established Sites! 5:08 How to Keep Your SEO Equity (Using 301 Redirects) 5:55 WWW vs. Non-WWW: Consistently Choose One (Canonicalization) 6:39 Essential Tools: Install the Best SEO Plugin 7:14 SEO Titles & Meta Descriptions (Optimize for Clicks) 8:03 🗺️ Generate & Submit Your XML Sitemap 8:41 Connect to Google Search Console (Critical for Indexing) 9:23 Phase 2: Optimizing Content & On-Page SEO 9:35 Free Keyword Research Strategy (Find What Users Search) 10:31 Optimize Title Tag, Meta Description, & Post Name 11:36 📑 Structure Your Content with Header Tags (H1, H2, H3) 12:12 Content Quality: Write Naturally (Avoid Keyword Stuffing) 12:23 AI Writing Tip: Create a Gemini Gem for Your Audience 12:49 Organize Content with WordPress Categories & Tags 14:07 🔗 Internal Linking: The Most Overlooked SEO Essential 14:53 Custom Schema Markup (Boost Visibility with Rich Snippets) 15:41 Phase 3: Technical SEO (Speed & Security) 15:43 🚀 Improve Site Speed (Check Your Hosting & Caching) 16:21 Optimize Images for Faster Loading & Image Search Traffic 17:59 ✅ Site Security: Ensure You Use HTTPS (SSL Certificate) 18:21 Use "No Follow" on Sponsored/External Links (Avoid Penalties) 18:45 Be Patient: SEO is a Marathon (The Long-Term View) 19:01 Next Steps: Get Your Free SEO Strategy Roadmap Session =========

Here's what you will master (in 3 simple phases): ➜Phase I: The Critical Foundation: Discover the #1 setting that kills all your traffic (Settings - Reading check) and the simple URL structure that boosts click-throughs. ➜Phase II: Essential Tools & Verification: Which single SEO plugin you need and the mandatory setup steps to get Google to find and index your site quickly (Google Search Console). ➜Phase III: Optimizing Content & GEO: Free and fast ways to do keyword research, how to structure your pages with H1/H2 tags for AI, and the critical role of Internal Linking.

--Additional Resources-- Want to go deeper on your SEO journey? Check out these related videos and blog posts:

🔗 Complete Local SEO Video Series: https://www.youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v 🔗 Google Search Console Deep Dive: Top 4 Easy Ways to Use Google Search Console to Improve Your SEO: https://youtu.be/cYuEIUZgjwo?si=wDnJEPv34pUmsbsH 🔗Image Optimization: How to Optimize Images for SEO: A Picture-Perfect Strategy: https://youtu.be/z6AoFvVCvg0?si=icytXzmmSOG8k-DG 🔗Content Organization: How to use WordPress Categories for Better SEO: https://youtu.be/y0pUXk6L6XY?si=y6XLD-879tQV3U9h

Ready to secure your traffic and stop stressing about SEO maintenance?

➡️ Grab your Free SEO Maintenance Roadmap Session here: https://keap.app/booking/tobydanylchuk/local-seo-consultation

👍 Like this video and 🔔 Subscribe to our channel for future videos!

📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

Contact us: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174

#WordPressSEO #SEOforBeginners #SEOChecklist #WordPressTutorial #WebsiteTraffic #Temecula #TemeculaWineCountry #GenerativeAI #GoogleSEO #AIOptimization #ChatGPT #GoogleGemini #FixSEOMistakes #WebsiteIndexing #PermalinkStructure #SiteSpeed #TechnicalSEO #KeywordResearch #OnPageSEO Audience & Branding #SmallBusinessSEO #DigitalMarketing #WebMarketing

Struggling to make your small business budget work on Google Ads? You're not alone! Google is pushing a recommendation called 'Display Expansion,' and while it promises an optimization boost, it's actually one of the easiest ways to burn through your cash without getting quality leads or sales.

In this video, I explain in simple terms why 'Display Expansion' is a hidden trap for small and medium-sized businesses and why you should ignore it right now! 💰

►Subscribe to my channel for more digital marketing tactics: https://bit.ly/48VaOre

What's inside this video ================= 0:00 Google Ads Display Expansion: Hidden Trap? 1:07 What is Google Display Expansion? (GDN Explained) 1:42 The Upside: Benefits of Display Expansion (Reach & Ease) 2:00 The Small Business Trap: Low-Quality Display Traffic 2:41 Why Your Conversion Rate Plummets (High Bounce Rate) 2:56 Drawback: Loss of Control & Mixed Metrics 3:25 The Verdict: Should You Use Display Expansion? 3:36 Best Practice: Create a Separate Display Campaign =================

Why This Matters to Your Business: Google Ads often recommends tactics that make them more money, but not you. 'Display Expansion' can mix your valuable, high-quality search traffic with low-quality browsing traffic.

❌ Lost Money: Your budget gets spent on people who are just browsing, not ready to buy. ❌ Lost Control: You can't tell which ads are working, making it impossible to improve your results. ✅ The Fix: Learn the simple, controlled method for using the Display Network if you ever need it. ------ ➡️ Grab your Free Google Ads Strategy Session here: https://keap.app/booking/tobydanylchuk/local-seo-consultation

👍 Like this video and 🔔 Subscribe to our channel for future videos!

🚀 Next Steps & Resources: 🔗Watch my other Google Ads videos: https://www.youtube.com/playlist?list=PLvNERf1ABUcMR52WKe4mL9AHyVgjf4w_V

📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

Contact us: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #googleads #SmallBusinessMarketing #DisplayNetwork #DigitalMarketingTips #Budgeting #GoogleAdsHacks #temecula #TemeculaWineCountry #inlandempire #murrieta

Is your business finally on the first page of Google? That's amazing! But if your next thought is, "Time to stop paying for SEO," you're about to make the costliest mistake a small business owner can make.

►Subscribe to my channel: https://bit.ly/48VaOre

In this video, I share two real-world case studies with data charts to prove why pausing your SEO efforts is not a smart cost-saving measure—it's a recipe for disaster that forces you to pay a massive "catch-up tax" later.

What You'll Learn in This Video: We reveal the true cost of losing SEO momentum through real client data:

➜Case Study 1: The Mouthguard Company 📉 See the charts showing how a successful e-commerce brand thought they could "ride the momentum," only to lose two-thirds of their organic traffic in just 90 days. Learn the secret of the SEO Compound Effect and why stopping kills it instantly. ➜Case Study 2: The Wedding Venue ⚙️ This story proves why technical SEO maintenance is non-negotiable. See how a non-SEO platform update wiped out essential Schema Markup, costing the venue thousands of ranking positions overnight. SEO guards your asset against silent, performance-killing errors.

The 3 Fatal Flaws of Stopping SEO: Your rankings drop dramatically when you stop because of three simple truths your competitors know:

1️⃣ Competitors Don't Stop: SEO is a marathon, and the minute you stop running, everyone else passes you and takes your spot. 2️⃣ Google Never Stops Updating: Google is constantly changing its algorithms. If you're not monitoring, the next update can wipe you out without warning. 3️⃣ The Rise of AI (AEO/GEO): The future of search (Chatbots and Generative AI) overlooks sites that are stale. Pausing efforts degrades your authority, making you invisible to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Your Actionable Takeaways: -View SEO as Infrastructure: It's a non-negotiable foundation, not an expense to be cut. -Maintain the Compound Effect: Consistent effort builds unstoppable authority; pausing forces you to start over from a more expensive position. -Capture the 'Unexplored 20%': Stop publishing fresh, optimized content, and you lose your chance to capture the high-intent traffic from the 15-20% of searches Google has never seen before.

--Additional Resources-- 🔗 Blog Post on this topic: https://www.39celsius.com/the-cost-of-pausing-seo/ 🔗 Additional SEO case studies: https://www.39celsius.com/seo-case-studies-real-results-and-strategies-for-boosting-website-traffic-and-rankings/

Ready to secure your traffic and stop stressing about SEO maintenance?

➡️ Grab your Free SEO Maintenance Roadmap Session here: [Your Calendar Link/Landing Page]

👍 Like this video and 🔔 Subscribe to our channel for future videos!

📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

Contact us: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174

#SEO #SEOCaseStudy #DigitalMarketing #MarketingStrategy #WebMarketing #BusinessStrategy #OrganicTraffic #SEOTips #SmallBusiness #AEO (Answer Engine Optimization) #GEO (Generative Engine Optimization) #TechnicalSEO #CoreWebVitals #CompoundEffect #ConceptOverview #CaseStudy #SchemaMarkup #Temecula #TemeculaWineCountry

How much money is your business losing by only chasing new customers? This video breaks down the Google Ads 'Upload Customer Match Lists' recommendation and shows you how to use the most valuable data you own—your first-party customer list—to drive highly profitable repeat sales.

►Subscribe to my channel: https://bit.ly/48VaOre

What's In This Video: ================= 0:00 | Intro: Stop Leaving Money on the Table 💰 0:46 | What is Google Customer Match & First-Party Data 1:33 | 3 BIG Wins of Customer Match Lists (Why Bother?) 1:40 | Win 1: Highly Targeted Sales & Cross-Selling 1:54 | Win 2: Rocket Fuel for Smart Bidding (Target CPA) 🚀 2:12 | Win 3: Wasting Budget Fix (Audience Exclusion) 2:40 | 3 Common Hang-Ups: List Size, Quality, & Legal Compliance 3:40 | The Final Verdict: Should You Upload Your Customer List? 4:08 | Next Steps & How to Get a Google Ads Audit 📞 =================

📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

Contact us: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174

#Temecula #TemeculaWineCountry #GoogleAds #CustomerMatch #GoogleAdsTips #DigitalMarketing #AdWords #FirstPartyData #ROAS #googleadsrecommendations