If you’re spending $50 on Google Ads but don't know if that's buying you a $1 lead or a $100 lead, you are flying blind. 💸

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Most businesses are just "buying clicks" and hoping they turn into customers—but hope isn't a strategy.

In this video, we break down Target CPA (Cost Per Acquisition), a specific setting that acts as a guardrail for your bank account. It shifts your ad spend from a "pay-per-click" model to a "pay-for-results" model, ensuring you never overpay for a lead again.

In this video, you will learn:

✅ What is Target CPA? How to tell Google exactly what a lead is worth to you.

✅ Who should use it: Why this is critical for service businesses (plumbers, lawyers, etc.) and Performance Max campaigns. ✅ The "Hidden Trap": The #1 mistake business owners make when setting their bid that causes traffic to drop to zero overnight. 🚫

✅ The "Ratchet Down" Strategy: A step-by-step formula to set your initial bid correctly (hint: don't use your "dream number") and safely lower it over time to maximize ROI.

What's in this video:

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0:00 Stop Wasting Money on Google Ads

0:29 The Problem with Buying Clicks

1:35 What is Target CPA?

2:22 Ideal Businesses for Target CPA

2:49 How AI Bidding Protects Profits

3:18 Critical Warning: Data Requirements

3:37 The #1 Mistake That Kills Traffic

3:55 The Correct Way to Set Target CPA

4:23 How to Find Your True Lead Cost

5:50 Step-by-Step Calculation Example

6:40 How to Lower Lead Costs Over Time

7:22 Next Steps & Free Google Ads Audit

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Stop letting your budget disappear. Watch now to start bidding on customers, not just clicks! 🚀 📚

Additional Resources:

🔗Google Ads Conversion Tracking - Don’t run ads without it: Target CPA relies entirely on accurate data. If you haven't set up your "Primary Conversions" correctly, this bidding strategy will fail. Watch this video/read this post to get your tracking fixed first: https://youtu.be/pjqzBgMXt2I

🔗Full conversion tracking set up blog post step by step: https://www.39celsius.com/google-ads-conversion-tracking/

🔗How to maximize conversions: https://youtu.be/WRTAoX6S1t0

👇 Need a Free Google Ads Audit? If all this sounds overwhelming and you don’t have time to manage it yourself, let us help. We offer a Free Google Ads Campaign Audit to identify where you might be wasting money.

Reach out today: 📞 Call: 951-444-0174 📧 Email: toby@39celsius.com

If you found this podcast helpful, please hit the like button and subscribe for more actionable digital marketing tactics from the trenches!👍

🤝 Work with Toby:

Want us to build your Google Ads system for you? Let's talk.

🗓️ Book a 1-on-1 Zoom Call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation 📧 Email: toby@39celsius.com

📞 Call: 951-444-0174

Contact us:

32605 Temecula Pkwy, Ste 305 Temecula, CA 92592

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