If you’re spending $50 on Google Ads but don't know if that's buying you a $1 lead or a $100 lead, you are flying blind. 💸

►Subscribe to my channel for more digital marketing tactics: https://bit.ly/48VaOre

Most businesses are just "buying clicks" and hoping they turn into customers—but hope isn't a strategy.

In this video, we break down Target CPA (Cost Per Acquisition), a specific setting that acts as a guardrail for your bank account. It shifts your ad spend from a "pay-per-click" model to a "pay-for-results" model, ensuring you never overpay for a lead again.

In this video, you will learn:

✅ What is Target CPA? How to tell Google exactly what a lead is worth to you.

✅ Who should use it: Why this is critical for service businesses (plumbers, lawyers, etc.) and Performance Max campaigns. ✅ The "Hidden Trap": The #1 mistake business owners make when setting their bid that causes traffic to drop to zero overnight. 🚫

✅ The "Ratchet Down" Strategy: A step-by-step formula to set your initial bid correctly (hint: don't use your "dream number") and safely lower it over time to maximize ROI.

What's in this video:

================

0:00 Stop Wasting Money on Google Ads

0:29 The Problem with Buying Clicks

1:35 What is Target CPA?

2:22 Ideal Businesses for Target CPA

2:49 How AI Bidding Protects Profits

3:18 Critical Warning: Data Requirements

3:37 The #1 Mistake That Kills Traffic

3:55 The Correct Way to Set Target CPA

4:23 How to Find Your True Lead Cost

5:50 Step-by-Step Calculation Example

6:40 How to Lower Lead Costs Over Time

7:22 Next Steps & Free Google Ads Audit

================

Stop letting your budget disappear. Watch now to start bidding on customers, not just clicks! 🚀 📚

Additional Resources:

🔗Google Ads Conversion Tracking - Don’t run ads without it: Target CPA relies entirely on accurate data. If you haven't set up your "Primary Conversions" correctly, this bidding strategy will fail. Watch this video/read this post to get your tracking fixed first: https://youtu.be/pjqzBgMXt2I

🔗Full conversion tracking set up blog post step by step: https://www.39celsius.com/google-ads-conversion-tracking/

🔗How to maximize conversions: https://youtu.be/WRTAoX6S1t0

👇 Need a Free Google Ads Audit? If all this sounds overwhelming and you don’t have time to manage it yourself, let us help. We offer a Free Google Ads Campaign Audit to identify where you might be wasting money.

Reach out today: 📞 Call: 951-444-0174 📧 Email: toby@39celsius.com

If you found this podcast helpful, please hit the like button and subscribe for more actionable digital marketing tactics from the trenches!👍

🤝 Work with Toby:

Want us to build your Google Ads system for you? Let's talk.

🗓️ Book a 1-on-1 Zoom Call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation 📧 Email: toby@39celsius.com

📞 Call: 951-444-0174

Contact us:

32605 Temecula Pkwy, Ste 305 Temecula, CA 92592

#TargetCPA #googleadstips #googleadstargetcpa #DigitalMarketingTips #temecula #TemeculaWineCountry #inlandempire #murrieta #marketingstrategies

Is your dining room too quiet while delivery apps eat 30% of your profits? 📉 You might have an "Invisible Restaurant" problem.

►Subscribe to my channel, just click the link: https://bit.ly/48VaOre

In this video, we break down a simplified, no-fluff guide to Restaurant SEO and GEO (Generative Engine Optimization) specifically for busy owners and managers. Learn how to leapfrog your competition in the Google Local Pack and ensure AI chatbots like ChatGPT and Gemini recommend your restaurant for date night. 🥂

What you’ll learn in under 15 minutes: ✅ The "Micro-Attribute" win that filters you into local searches. ✅ Why your PDF menu is killing your traffic and rankings (and how to fix it). ✅ The "hidden" llms.txt file that talks directly to AI bots. ✅ How to turn customer reviews into a keyword-rich ranking engine. ✅ Simple Schema Markup to make your restaurant legible to robots.

Stop building your business on "rented land" like DoorDash and UberEats. It’s time to own your traffic and become the local favorite. 🏆

Comment "MENU" below to receive my simple llms.txt template and a checklist for your web developer!

🚀 Next Steps & Resources: 🔗[Video] Local SEO Masterclass: Build Your Citations & NAP Consistency: https://youtu.be/7itYIJGlbQY?si=0qjXCZP8cGiTEGaH 🔗[Video Series] Complete Local SEO Training for Small Businesses (Free): https://youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v&si=ZlXchefDpXZDIQB9 🔗Google Ads for Restaurants Case Study ($22k in new sales): https://youtu.be/1q3Ci4O_Frw 🔗 Full blog post: https://www.39celsius.com/seo-for-restaurants-rankings-guide/

Grab Your Free SEO Strategy Roadmap Session Here: https://keap.app/booking/39celsiuswebmarketingconsulting/39c-mktg-marketing-meeting

If you found this helpful, please 👍 and subscribe for more "from the trenches" marketing tactics!

📢 And if you need help with your company's SEO, connect with me: 📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/

Contact us: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174

#restaurantseo #seotips #temecula #temeculawinecountry #temeculavalley #restaurantmarketing #restaurantgrowth #aioptimization #GEOoptimization #localseoexpert #localseotips #localseoservices #temeculaseocompany

🔍 Are you pouring money into Google Ads without seeing the results you expected? It's time to turn the tables and maximize your ROI with one crucial tool: Conversion Tracking! https://www.39celsius.com/google-ads-conversion-tracking/ 🌟 In today's video, we dive deep into why conversion tracking is indispensable for any serious Google Ads campaign.

►Subscribe to my channel, just click the link: https://bit.ly/48VaOre

⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation=========== 📊 Discover: - Why Conversion Tracking Matters: Understand the real impact of your ads beyond just clicks. - Digital Plumbing Essentials: See which ads or keywords are truly driving conversions and adjust your spending for maximum efficiency. - The Power of Data: Learn how conversion tracking helps Google find more of your best customers, enabling better targeting and optimized spending. - Real-world Example: Dive into a case study on how a massage therapist used conversion tracking to double down on the most profitable keywords.

👍 Like this video if you find it helpful, and subscribe to our channel for more insider tips and strategies to make your digital marketing work smarter. Don't forget to turn on notifications to stay updated!

🔗 Useful Links:

▶️ Google Ads Optimization Tips: https://youtu.be/A7o4YvnBQfo ▶️Full Post Here: https://www.39celsius.com/google-ads-conversion-tracking/ ▶️More helpful posts about Google Ads: https://www.39celsius.com/category/search-engine-marketing/ppc/

💬 Have questions about Google Ads, SEO, or Facebook Ads? Contact Toby directly. Looking to boost your company’s digital marketing results? Let’s discuss your project!

MARKETING HELP - BOOK A CALL WITH ME: Calendar link: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

Contact us: https://www.39celsius.com/ Visit our office at: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 Phone: 951-444-0174

#googleadstips #conversiontracking #PPC #SEM (Search Engine Marketing)