This Mum Loves Tech Episode 45: Instagram Marketing - Creating a Strategy for Business Growth and Sales without Burnout with Laura Gooderson

Is your Instagram strategy actually bringing in clients, or is it just causing burnout? In this episode, I’m joined by Instagram specialist Laura Gooderson from LG Insightful Brands. Laura shares her three-step process for Instagram success: Growth, Trust, and Conversion.

We discuss how to niche down to your most profitable audience, why "boosted posts" aren't as scary as you think, and the reality of running two businesses while managing a hectic family schedule.

In this episode, we chatted about:

✅ The 3-part strategy every Instagram post needs to follow.

✅ How to niche down to attract your most profitable clients.

✅ Why "throwing spaghetti at the wall" is ruining your engagement.

✅ The truth about managing "The Juggle" and working in the early mornings vs. late nights.

✅ How Laura’s membership helped me double my Instagram following in just 6 months!

Want More Support with Your Instagram Strategy?

Laura will be delivering an exclusive masterclass inside the This Mum Loves Tech Membership called "From Scroll to Follow: How to Attract the Right People With Planned Content." She’ll be showing us how to create content that actually connects to our offers without the overwhelm.

If you don’t want to figure out Instagram (or your tech) on your own in 2026, the membership is there to support you. Inside, you get weekly tech support from me, monthly masterclasses, guest experts, and a growing library of practical training to help you move forward with confidence.

Find out more and join the membership here 👉 https://thismumlovestech.co.uk/membership/

Connect with Laura Gooderson, LG Insightful Brands:

Download Laura's Free Instagram Bio Masterclass & E-book: https://welcome.lg-ib.co.uk/free-guide-mastering-instagram-for-business-page-294195

Visit Laura’s Website and find out more about her membership: https://www.lg-ib.co.uk

Follow Laura on Instagram: https://www.instagram.com/lg_insightful_brands/

Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-gooderson-ba-msc-1962a830/

This episode marks a temporary pause for the This Mum Loves Tech podcast. There are 45 incredible episodes released now for you to enjoy while I take a short break.

Thank you so much for tuning in and I will be back soon for season two.

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Discover More With This Mum Loves Tech:

1. Join the FREE Email List Lift Off challenge starting 16th March 👉 https://pages.thismumlovestech.co.uk/challenge
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3. Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech
4. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/
   

This Mum Loves Tech Episode 44: LinkedIn Strategy for Small Business: How to Build Connections in 2026 with Beth Kirk

Are you ignoring LinkedIn because it feels a bit too "serious"? In this episode, I’m joined by LinkedIn expert Beth Kirk from Socially Oxford. Beth explains why LinkedIn is the number one priority for her marketing and how it helps her attract bigger business leads with real budgets.

We discuss how to move past the "fear" of posting and why your profile image is actually your most powerful tool for growing your network.

In this episode, we chatted about:

✅ Why LinkedIn still offers great organic reach compared to other platforms.

✅ The "Step Change": How Beth grew her business by niching down.

✅ 2026 Statistics: Why 4 in 5 LinkedIn users are business decision-makers.

✅ Quick tip to make your profile more authentic and visible.

Beth will also be delivering a masterclass inside the This Mum Loves Tech Membership, where she’ll be sharing What's Working On LinkedIn In 2026 and busting some common LinkedIn myths that everyone should ignore.

If you don’t want to figure out LinkedIn (or your tech) on your own in 2026, the membership is there to support you. Inside, you get weekly tech support from me, monthly masterclasses, guest experts and a growing library of practical training to help you move forward with confidence.

Find out more and join the membership here 👉 https://thismumlovestech.co.uk/membership/

Connect with Beth Kirk, Socially Oxford:

• Download Beth’s 26 LinkedIn Tips for SME's in 2026: https://www.sociallyoxford.co.uk/resources/
• Visit Beth’s Website: https://www.sociallyoxford.co.uk/
• Connect with Beth on LinkedIn: https://www.linkedin.com/in/bethkirkdigitalmarketer/
• Follow Beth on Instagram: https://www.instagram.com/sociallyoxford/

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Discover More With This Mum Loves Tech:

1. Download FREE Time-Saving Tech Checklist 👉 https://thismumlovestech.co.uk/checklist/

2. Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech

3. Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech

4. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/

This Mum Loves Tech Episode 43: Supporting Your Health While Running a Business, Building a Personal Health Toolkit to Prevent Burnout with Lesley Waldron

In this episode, I’m joined by women’s health coach Lesley Waldron to talk about women’s health for business owners, and why supporting your health while running a business is key to preventing burnout.

We explore how energy, focus and motivation naturally change, particularly during perimenopause and menopause, why one-size-fits-all health advice doesn’t work, and how small, sustainable changes can support long-term wellbeing alongside business growth.

In this episode, we chatted about:

✅ Why women aren’t meant to operate at the same pace every day

✅ How hormones impact energy and productivity

✅ Supporting your health through perimenopause and menopause

✅ Why progress isn’t linear and that’s not failure

✅ Building a health toolkit that evolves with your life

If this episode has reminded you that your health toolkit matters just as much as your tech toolkit, and you’d like ongoing support to put simple systems in place that actually work around your life, you can join the This Mum Loves Tech Membership.

Inside the membership, you’ll get weekly tech support from me, access to expert-led masterclasses, and a community of business owners building sustainable businesses without burning out.

Find out more here: https://thismumlovestech.co.uk/membership/

Connect with Lesley Waldron, Health Coach:

Download Lesley’s 4 Pillars of Perimenopause Wellbeing guide: https://www.lesleywaldron.co.uk/4-pillars-of-perimenopause

LinkedIn: https://www.linkedin.com/in/lesley-waldron/

Instagram: https://www.instagram.com/lesleywaldronhealthcoach

YouTube: https://www.youtube.com/@lesleywaldronhealth

Discover More With This Mum Loves Tech:

1. Download FREE Time-Saving Tech Checklist 👉 https://thismumlovestech.co.uk/checklist/

2. Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech

3. Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech

4. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/

This Mum Loves Tech Episode 42: How Accountability Is the Key to Turning Business Goals Into Action with Toni Addinall

In this episode, I’m joined by Toni Addinall, an accountability strategist who helps small business owners turn goals into action.

We talk about why accountability is often misunderstood, why motivation alone isn’t enough, and how structure, reflection and realistic planning can make all the difference.

In this episode, we chatted about:

✅ Why accountability isn’t about blame or pressure

✅ How to break goals into achievable actions

✅ Why to-do lists often hold us back

✅ How energy and timing affect progress

✅ What real accountability looks like in everyday business life

If you’re setting goals but struggling to follow through, this episode will help you rethink how you approach planning and progress.

And if you’d like ongoing support to get the tech setup to turn your plans into action, you can join the This Mum Loves Tech Membership, where you’ll get weekly support, expert masterclasses and a community of like-minded business owners.

Find out more here: https://thismumlovestech.co.uk/membership/

Connect with Toni Addinall, Accountability Strategist:

Instagram: https://www.instagram.com/toniaddinallstrategist

Facebook: https://www.facebook.com/toni.addinall

Download Toni’s CARE framework: https://toniaddinall.co.uk/caretemplate

Discover More With This Mum Loves Tech:

1. Download FREE Time-Saving Tech Checklist 👉 https://thismumlovestech.co.uk/checklist/
2. Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech
3. Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech
4. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/

This Mum Loves Tech Episode 41: Why Your Instagram Strategy Needs a 2026 Refresh with Sarah Donoghue

In this episode, I’m chatting with Instagram marketing expert Sarah Donoghue about why so many business owners are feeling frustrated with Instagram right now and what actually needs to change as we head into 2026.

We talked about how Instagram has evolved over the years, why constant platform updates aren’t there to make your life harder, and how small business owners need to know the essential Instagram updates to keep growing their accounts without overwhelm.

In this episode, we chatted about:

✅ Why Instagram looks so different to how it did a few years ago

✅ Why business owners need a different content strategy to creators

✅ How to stay visible without posting constantly

✅ What to rethink about your Instagram strategy for 2026

Sarah will also be delivering a masterclass inside the This Mum Loves Tech Membership, where she’ll be breaking down her top Instagram updates for 2026 and showing how to adapt your content strategy in a way that feels realistic, sustainable and effective.

If you don’t want to figure out Instagram (or your tech) on your own in 2026, the membership is there to support you. Inside, you get weekly tech support from me, monthly masterclasses, guest experts and a growing library of practical training to help you move forward with confidence.

Find out more and join the membership here 👉 https://thismumlovestech.co.uk/membership/

Connect with Sarah at Muted Tone Media on Instagram: https://www.instagram.com/mutedtonemedia

Discover More With This Mum Loves Tech:

1. Download FREE Time-Saving Tech Checklist 👉 https://thismumlovestech.co.uk/checklist/
2. Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech
3. Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech
4. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/
   

This Mum Loves Tech Episode 40: Avoiding Goal Setting Overwhelm: Creating a business strategy that fits with family life with Jen Lister

In this episode, I’m chatting with Jen Lister, a business strategist who is passionate about helping parents build a dream lifestyle and business that doesn’t require you to be in it 24/7.

Jen has a brilliant way of taking the overwhelm out of planning and making goal-setting feel personal and achievable.

In this episode, we chatted about:

✅ The "Three Fs"

✅ Why Jen ditched corporate strategy for "parentrepreneurship"

✅ How to create a family vision board (and get your partner on board!)

✅ The power of the "Three Goals" rule to beat shiny object syndrome

And if Jen’s insights have you ready to get intentional with your plans, get a copy of her Goalgetting Goodies - her complete workbook to clarify and work towards achieving your goals! https://dashboard.mailerlite.com/forms/45476/153645963849762643/share

Connect with Jen at Jen Lister Strategy:

• Website: https://www.jenlister.com

• Instagram: https://www.instagram.com/jenlisterstrategy

• LinkedIn: ⁠https://www.linkedin.com/in/jenlisterstrategy/
  

Ready for Tech Support? If you need tech support right now to help make 2026 your best year yet, the This Mum Loves Tech Membership is officially open year-round! It’s the perfect place to get weekly tech support calls and themed expert masterclasses for just £30/month.

Find out more and join the membership here 👉 https://thismumlovestech.co.uk/membership/

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Discover More With This Mum Loves Tech:

1. Download FREE Time-Saving Tech Checklist 👉 https://thismumlovestech.co.uk/checklist/

2. Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech

3. Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech

4. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/
   

This Mum Loves Tech Episode 39: 2025 Review & 2026 Plans: The Year of Connection

Welcome to the first episode of 2026! In this episode, I’m going solo and taking a moment to rewind and reflect on 2025, which I’ve called my "Year of Creation" and sharing the big, exciting plans I have for This Mum Loves Tech in the year ahead.

I’m sharing about the reality of building a business behind the scenes, the lessons I learned about planning vs. actually doing the work, and why I’m shifting my focus toward human connection and "done with you" support for 2026.

In this episode, you’ll hear about:

✅ Why 2025 was the year of creation and building my offers

✅ The reality of launching a podcast and outsourcing to a VA

✅ My "Monica from Friends" moment: Lessons in planning vs. execution

✅ Why "Done With You" tech support is the ultimate way to empower yourself

✅ Big 2026 plans: Turning 40, my first in-person event, and the first term of Tech School

Links mentioned in this episode:

• Episode 3: My Story – Listen or watch here https://thismumlovestech.co.uk/episode3/
• 
  
• Ignite Your Email List (Self-Study) – https://thismumlovestech.co.uk/ignite/
• Find out more about the This Mum Loves Tech In-Person Event (June 30th 2026) – Get on the waitlist to hear more: https://thismumlovestech.co.uk/event/

Ready for Tech Support? If you need tech support right now to help make 2026 your best year yet, the This Mum Loves Tech Membership is officially open year-round! It’s the perfect place to get weekly tech support calls and themed expert masterclasses for just £30/month.

Find out more and join the membership here 👉 https://thismumlovestech.co.uk/membership/

Discover More With This Mum Loves Tech:

1. Download FREE Time-Saving Tech Checklist 👉 https://thismumlovestech.co.uk/checklist/

2. Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech

3. Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech

4. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/

This Mum Loves Tech Episode 38: Website Visibility Made Simple: SEO, Google Analytics & Search Console with Suzy Stanton

In this episode, I’m chatting with Suzy Stanton, SEO copywriter and the creator of Wish Freelance Writing. Suzy has a brilliant way of taking the fear out of SEO and finally making website visibility feel achievable for small business owners.

Suzy explains the real foundations of getting found online, the simple tweaks most businesses are missing, and how tools like Google Analytics and Search Console can help you understand what’s working, without getting lost in the data.

In this episode, you’ll hear about:

✅ Why SEO isn’t as complicated as it sounds

✅ The small mistakes that stop great content from being discovered

✅ How Google Analytics and Search Console work together

✅ One simple change Suzy recommends every business owner can make today

✅ The mindset shift every business owner needs around visibility

And if Suzy’s insights have you thinking it’s time to finally get your website and visibility foundations in place, her masterclass Google Analytics & Search Console Simplified is waiting for you inside the This Mum Loves Tech Membership.

It’s the perfect place to get ongoing weekly tech support, instant access to a library of expert-led masterclasses and a community of fellow business owners all on the same journey.

Join the membership for £30/month here 👉 https://thismumlovestech.co.uk/membership/

Connect with Suzy and Wish Freelance Writing:

Website: https://www.wishfreelancewriting.com

Instagram: http://instagram.com/wishwriting1

LinkedIn: ⁠https://www.linkedin.com/in/suzy-stanton-73215314a/

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Discover More With This Mum Loves Tech:

1. Download FREE Time-Saving Tech Checklist 👉 ⁠⁠⁠⁠⁠⁠https://thismumlovestech.co.uk/checklist/⁠⁠

2. Ask your questions in the FREE Facebook group 👉 ⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thismumlovestech ⁠⁠⁠⁠⁠⁠

3. Find more This Mum Loves Tech episodes 👉 ⁠⁠⁠⁠⁠⁠⁠⁠https://thismumlovestech.co.uk/podcast/⁠⁠