This Mum Loves Tech Episode 45: Instagram Marketing - Creating a Strategy for Business Growth and Sales without Burnout with Laura Gooderson

Is your Instagram strategy actually bringing in clients, or is it just causing burnout? In this episode, I’m joined by Instagram specialist Laura Gooderson from LG Insightful Brands. Laura shares her three-step process for Instagram success: Growth, Trust, and Conversion.

We discuss how to niche down to your most profitable audience, why "boosted posts" aren't as scary as you think, and the reality of running two businesses while managing a hectic family schedule.

In this episode, we chatted about:

✅ The 3-part strategy every Instagram post needs to follow.

✅ How to niche down to attract your most profitable clients.

✅ Why "throwing spaghetti at the wall" is ruining your engagement.

✅ The truth about managing "The Juggle" and working in the early mornings vs. late nights.

✅ How Laura’s membership helped me double my Instagram following in just 6 months!

Want More Support with Your Instagram Strategy?

Laura will be delivering an exclusive masterclass inside the This Mum Loves Tech Membership called "From Scroll to Follow: How to Attract the Right People With Planned Content." She’ll be showing us how to create content that actually connects to our offers without the overwhelm.

If you don’t want to figure out Instagram (or your tech) on your own in 2026, the membership is there to support you. Inside, you get weekly tech support from me, monthly masterclasses, guest experts, and a growing library of practical training to help you move forward with confidence.

Find out more and join the membership here 👉 https://thismumlovestech.co.uk/membership/

Connect with Laura Gooderson, LG Insightful Brands:

Download Laura's Free Instagram Bio Masterclass & E-book: https://welcome.lg-ib.co.uk/free-guide-mastering-instagram-for-business-page-294195

Visit Laura’s Website and find out more about her membership: https://www.lg-ib.co.uk

Follow Laura on Instagram: https://www.instagram.com/lg_insightful_brands/

Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-gooderson-ba-msc-1962a830/

This episode marks a temporary pause for the This Mum Loves Tech podcast. There are 45 incredible episodes released now for you to enjoy while I take a short break.

Thank you so much for tuning in and I will be back soon for season two.

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Discover More With This Mum Loves Tech:

1. Join the FREE Email List Lift Off challenge starting 16th March 👉 https://pages.thismumlovestech.co.uk/challenge
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3. Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech
4. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/
   

This Mum Loves Tech Episode 44: LinkedIn Strategy for Small Business: How to Build Connections in 2026 with Beth Kirk

Are you ignoring LinkedIn because it feels a bit too "serious"? In this episode, I’m joined by LinkedIn expert Beth Kirk from Socially Oxford. Beth explains why LinkedIn is the number one priority for her marketing and how it helps her attract bigger business leads with real budgets.

We discuss how to move past the "fear" of posting and why your profile image is actually your most powerful tool for growing your network.

In this episode, we chatted about:

✅ Why LinkedIn still offers great organic reach compared to other platforms.

✅ The "Step Change": How Beth grew her business by niching down.

✅ 2026 Statistics: Why 4 in 5 LinkedIn users are business decision-makers.

✅ Quick tip to make your profile more authentic and visible.

Beth will also be delivering a masterclass inside the This Mum Loves Tech Membership, where she’ll be sharing What's Working On LinkedIn In 2026 and busting some common LinkedIn myths that everyone should ignore.

If you don’t want to figure out LinkedIn (or your tech) on your own in 2026, the membership is there to support you. Inside, you get weekly tech support from me, monthly masterclasses, guest experts and a growing library of practical training to help you move forward with confidence.

Find out more and join the membership here 👉 https://thismumlovestech.co.uk/membership/

Connect with Beth Kirk, Socially Oxford:

• Download Beth’s 26 LinkedIn Tips for SME's in 2026: https://www.sociallyoxford.co.uk/resources/
• Visit Beth’s Website: https://www.sociallyoxford.co.uk/
• Connect with Beth on LinkedIn: https://www.linkedin.com/in/bethkirkdigitalmarketer/
• Follow Beth on Instagram: https://www.instagram.com/sociallyoxford/

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Discover More With This Mum Loves Tech:

1. Download FREE Time-Saving Tech Checklist 👉 https://thismumlovestech.co.uk/checklist/

2. Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech

3. Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech

4. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/

This Mum Loves Tech Episode 43: Supporting Your Health While Running a Business, Building a Personal Health Toolkit to Prevent Burnout with Lesley Waldron

In this episode, I’m joined by women’s health coach Lesley Waldron to talk about women’s health for business owners, and why supporting your health while running a business is key to preventing burnout.

We explore how energy, focus and motivation naturally change, particularly during perimenopause and menopause, why one-size-fits-all health advice doesn’t work, and how small, sustainable changes can support long-term wellbeing alongside business growth.

In this episode, we chatted about:

✅ Why women aren’t meant to operate at the same pace every day

✅ How hormones impact energy and productivity

✅ Supporting your health through perimenopause and menopause

✅ Why progress isn’t linear and that’s not failure

✅ Building a health toolkit that evolves with your life

If this episode has reminded you that your health toolkit matters just as much as your tech toolkit, and you’d like ongoing support to put simple systems in place that actually work around your life, you can join the This Mum Loves Tech Membership.

Inside the membership, you’ll get weekly tech support from me, access to expert-led masterclasses, and a community of business owners building sustainable businesses without burning out.

Find out more here: https://thismumlovestech.co.uk/membership/

Connect with Lesley Waldron, Health Coach:

Download Lesley’s 4 Pillars of Perimenopause Wellbeing guide: https://www.lesleywaldron.co.uk/4-pillars-of-perimenopause

LinkedIn: https://www.linkedin.com/in/lesley-waldron/

Instagram: https://www.instagram.com/lesleywaldronhealthcoach

YouTube: https://www.youtube.com/@lesleywaldronhealth

Discover More With This Mum Loves Tech:

1. Download FREE Time-Saving Tech Checklist 👉 https://thismumlovestech.co.uk/checklist/

2. Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech

3. Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech

4. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/