Couverture de The UWP Professor George's Podcast

The UWP Professor George's Podcast

The UWP Professor George's Podcast

De : uwpprofessorgeorge
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 Information on marketing for really small businesses. Tips, ideas and strategies for successful marketing.Copyright 2020 All rights reserved. Economie Marketing et ventes
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    Épisodes
    • Rainmaker Sales Book Review

      Rainmaker Sales Book Review
      Sep 7 2021

      UWP Professor George reviews the book How to Be a Rainmaker: The Rules for Getting and Keeping Customers and Clients.

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      14 min
    • Positioning--Coca-Cola Energy Failure

      Positioning--Coca-Cola Energy Failure
      Jun 24 2021

      Professor George discusses positioning and the failure of Coca-Cola Energy due to positioning issues.

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      10 min
    • Marketing Research to Build Competitive Advantage

      Marketing Research to Build Competitive Advantage
      Apr 26 2021

      Professor George presents how to build competitive advantage through marketing research. Topics covered are types of marketing research; the value of quantitative, qualitative and digital marketing research; secondary and primary marketing research; the marketing research process; and tips for successful marketing research to build competitive advantage.

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      18 min
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