Épisodes

  • How Century Farms Distillery Shares Family Farms’ Stories
    Oct 11 2024

    What started as a distilling project out of a garage has grown into a full-blown distillery in Spencer, Iowa. Century Farms’ Amanda Bare and Katie Kardell sit down with us to discuss the decision to start the distillery, working with farmers to tell their individual stories, and growing the brand with the power of community and great spirits.

    Thank you for listening to The Trilix Podcast!

    Host: Makayla Smith

    Guests: Amanda Bare,Katie Kardell and Tom Ferin

    Producer: Cooper Maahs

    Make sure to follow Trilix on all our social media:

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    44 min
  • Human Creativity and Generative AI With Getty Images
    Sep 27 2024

    Since its founding in 1995, Getty Images has been at the forefront of how creativity and technology intersect. Dr. Rebecca Swift, senior vice president of creative at Getty Images, has helped guide the organization’s content creation and research during that time. She shares insights on Getty Images’ wealth of visual assets and how they monitor the needs of their customers and creators alike. Also at the forefront of Dr. Swift’s recent research and work: how the organization is developing a tool for AI-generated imagery with ethics in mind.

    Host: Makayla Smith

    Guests: Dr. Rebecca Swift and Brent Wirth

    Producer: Cooper Maahs

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    58 min
  • How Jacob Repp Built a Personal Brand on LinkedIn
    Sep 13 2024

    Jacob Repp was another working professional in Des Moines looking to break through the mold until he decided to build upon his personal brand by regularly posting on LinkedIn. After years of posting, his network has expanded to about 11,500 followers on the online platform and countless more connections offline. He sat down with the Trilix Podcast to discuss networking, his passion for nonprofits and how to build a community for professionals.

    Host: Makayla Smith

    Guests: Jon Miller and Jacob Repp

    Producer: Cooper Maahs

    Make sure to follow Trilix on all our social media:

    Facebook: https://www.facebook.com/TrilixMarketing

    Instagram: https://www.instagram.com/trilixmarketing

    Twitter: https://twitter.com/Trilix

    LinkedIn: https://www.linkedin.com/company/trilix/

    YouTube: https://www.youtube.com/user/trilixgroup

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    49 min
  • PR Trends With PRSA Iowa
    Aug 30 2024

    Good public relations and communications strategies help brands own their story internally and externally. Christina Gayman, president of PRSA Iowa (Public Relations Society of America) and director of communications and marketing at Syverson Strege, sits down with Trilix to discuss timely trends, valuable PR tactics and the importance of an organization like PRSA for like-minded professionals to share their knowledge.

    Host: Makayla Smith

    Guests: Abby Bottenfield and Christina Gayman

    Producer: Cooper Maahs

    Make sure to follow Trilix on all our social media:

    Facebook: https://www.facebook.com/TrilixMarketing

    Instagram: https://www.instagram.com/trilixmarketing

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    YouTube: https://www.youtube.com/user/trilixgroup

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    52 min
  • Insight Into Branded Products With Gloso
    Aug 16 2024

    Ever wondered about the thought that went into the branded pen or koozie you got at a recent trade show? Or who came up with the design and chose the material for your favorite branded T-shirt? We sit down with Randee Horwitch, national sales director, and Zack Freibrun, business development director, from Global Sourcing Connection (Gloso) to discuss how important these products are to brand recognition, campaign success and even employee engagement.

    Hosts: Makayla Smith

    Guest: Randee Horwitch and Zack Freibrun

    Producer: Cooper Maahs

    Make sure to follow Trilix on all our social media:

    Facebook: https://www.facebook.com/TrilixMarketing

    Instagram: https://www.instagram.com/trilixmarketing

    Twitter: https://twitter.com/Trilix

    LinkedIn: https://www.linkedin.com/company/trilix/

    YouTube: https://www.youtube.com/user/trilixgroup

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    37 min
  • The Coolest Thing Made in Iowa With Vermeer and Iowa ABI
    Aug 2 2024

    Iowans need to sing their own praises, and the Iowa Association of Business and Industry (ABI) helped share the stories of Iowa’s manufacturers in its Coolest Thing Made in Iowa competition. This monthslong bracket competition culminated with Vermeer Corporation’s ZR5-1200 self-propelled baler being voted the coolest thing made in our state. Liz Sporrer, of Vermeer, and Kelsey O’Connor, of Iowa ABI, sit down with us to discuss the competition process and how they’re celebrating the win.

    Hosts: Makayla Smith and Jon Miller

    Guest: Liz Sporrer and Kelsey O'Connor

    Producer: Cooper Maahs

    Make sure to follow Trilix on all our social media:

    Facebook: https://www.facebook.com/TrilixMarketing

    Instagram: https://www.instagram.com/trilixmarketing

    Twitter: https://twitter.com/Trilix

    LinkedIn: https://www.linkedin.com/company/trilix/

    YouTube: https://www.youtube.com/user/trilixgroup

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    32 min
  • Advocating for Local Businesses With the West Des Moines Chamber of Commerce
    Jul 19 2024

    For 100 years, the West Des Moines Chamber of Commerce has been dedicated to advocating for and growing local businesses. President and CEO Katherine Harrington joins the podcast to discuss the chamber's impact on the community and what the future looks like for business in West Des Moines.

    Hosts: Makayla Smith and Megan Stelter

    Guest: Katherine Harrington

    Producer: Cooper Maahs

    Make sure to follow Trilix on all our social media:

    Facebook: https://www.facebook.com/TrilixMarketing

    Instagram: https://www.instagram.com/trilixmarketing

    Twitter: https://twitter.com/Trilix

    LinkedIn: https://www.linkedin.com/company/trilix/

    YouTube: https://www.youtube.com/user/trilixgroup

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    44 min
  • The Power of SEO Content Generation With DemandJump
    Jul 5 2024

    Ryan Brock, chief solution officer at DemandJump, brings his personal journey to the podcast, sharing how he came to understand the importance of good search engine optimization (SEO) writing. He underscores the enduring role of good writing in SEO best practices and the need to stay agile as the SEO landscape continually reshapes.

    Hosts: Makayla Smith and Bonnie Harris

    Guest: Ryan Brock

    Producer: Cooper Maahs

    Make sure to follow Trilix on all our social media:

    Facebook: https://www.facebook.com/TrilixMarketing

    Instagram: https://www.instagram.com/trilixmarketing

    Twitter: https://twitter.com/Trilix

    LinkedIn: https://www.linkedin.com/company/trilix/

    YouTube: https://www.youtube.com/user/trilixgroup

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    46 min