How do you empower your team with real decision-making authority, without losing control or creating chaos?

Building on insights from Charles Koch’s "Good Profit," Patrick Somers explores Koch Industries’ powerful Market-Based Management framework, with a sharp focus on the concept of "decision rights."

Through examples and practical tools like the "decision tree," Patrick breaks down why letting go can be so hard, yet so essential for scaling your business. If you’ve ever struggled to delegate or found yourself micromanaging, this episode is packed with actionable advice for creating clarity in your vision, aligning incentives, and coaching your team to make confident, value-driven decisions.

In this episode, we explore:

(00:00) Koch Industries market principles explained

(05:25) Who should make decisions and why it matters

(08:18) Learning when to let go as a leader

(11:38) How to decentralize with clarity and vision

(13:43) Defining success and making better decisions

(19:06) How empowered teams make better choices

(20:49) Why vision matters for everyday decisions

(24:14) Scaling clarity as the company grows

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What if I told you that radio is not dead, but rather, it's evolving into a powerful marketing tool for the savvy entrepreneur? In this electrifying episode of The Tradepreneur Show with Patrick Somers, we dive deep into the world of radio advertising with Greg Ariton, a seasoned radio sales professional from Marker Broadcasting. Together, we unravel the myth that bad radio is a thing of the past and highlight how smart radio—when paired with the right message and strategy—can propel your trade business to new heights.

Join us as Greg shares his incredible journey through the radio industry, emphasizing the key ingredients for business success: creative messaging and frequency. We tackle the evolving landscape of media competition, where digital and social platforms are vying for attention alongside traditional outlets like newspapers and television. Are you struggling with common objections to radio advertising? Fear not! Greg provides actionable strategies that empower you to know your audience and target them effectively, ensuring your message resonates.

But that's not all! We explore the significance of integrating radio into a broader marketing strategy. Discover how to craft compelling calls-to-action that instill urgency in your ads, turning listeners into loyal customers. This episode is packed with practical advice for tradespeople looking to scale their trade business, from mastering follow-up techniques to financing options for contractors. Whether you're in HVAC, plumbing, or any home service industry, the insights shared here will help you close deals and overcome challenges in the trades.

As we wrap up, remember that radio, when executed correctly, can be the secret weapon in your marketing arsenal. So, if you're ready to build a successful trade business and harness the power of radio, tune in now! Don’t miss out on these insider stories and expert tips that could transform your approach to entrepreneurship in the trades. Hit play and start your journey towards tradepreneur success today!

Patrick Somers will challenge the myth that radio is a thing of the past. Unpack what makes radio still work in today’s crowded marketing world, emphasizing that it's not radio that's dead but bad radio.

You'll get practical insights on crafting messages that resonate, blending radio with other channels, and making every marketing dollar count. With stories from Gregg Aratin’s decades in the industry and Patrick Somers’s real-world business experience, this conversation is your crash course in smart, results-driven advertising.

Tune in to find out why radio remains a powerful tool and how to get the most from your ad strategy, without the fluff.

In this episode, we explore:

(00:00) DJ turned radio seller’s journey

(06:02) Building confidence and shifting perspective

(08:28) How to target the right audience

(11:57) Why radio ads offer more than you think

(15:18) Creating urgency that drives action

(18:32) Why TV branding beats digital

(21:09) Improving marketing and customer relationships

(25:27) How marketing strategies evolve

(26:41) Lessons learned from real campaigns

(31:00) How ad placement really works

(34:50) Standing out without copying competitors

(38:26) Rethinking how radio marketing works

(39:22) Simple tips for better marketing and engagement

👥 Connect with Us: Follow The Tradepreneur Show on Instagram, TikTok, and YouTube

📩 Got feedback or episode ideas? Hit us up at info@thetradepreneurshow.com

👉 If this episode helped, leave a review and share it with your crew — we’re building something real here.

Are you ready to transform your New Year’s resolutions from wishful thinking into actionable goals that actually stick and lead you to good profit? Welcome to another episode of The Tradepreneur Show with Patrick Somers, where we cut through the noise and get straight to the heart of what it takes to achieve success in the trades. This week, Patrick dives deep into the art of honest reflection—a crucial step that many overlook when setting their goals for the year ahead. Without a solid framework, resolutions can quickly become a recipe for confusion and failure by mid-year.

Patrick introduces his innovative framework, the “Big Six,” which encompasses body, family, tribe, faith, craft, and legacy. These six pillars are essential for scaling your trade business and achieving a balanced life. He challenges listeners to take a hard look at their past year, grade their performance honestly, and set realistic goals for 2026. Remember, it’s not just about motivation; it’s about implementing systems and processes that lead to real, sustainable change.

Throughout the episode, Patrick shares valuable insights from Charles Koch’s book, “Good Profit,” emphasizing the difference between good and bad profit. This knowledge is vital for any tradesperson looking to create value and build a successful trade business. The conversation is packed with practical advice for tradespeople on how to navigate the challenges of self-employment in the trades, including financing options for contractors and effective sales techniques for trades.

Want to close more deals in the trades Want more profit, good profit? Patrick’s actionable strategies will help you master follow-up techniques and present options that resonate with your customers. He also discusses the key ingredients for business success, including aligning roles in business partnerships and overcoming challenges in the trades. Whether you’re in HVAC, plumbing, or any other trade, this episode is loaded with insider tips and trade business growth tips that you can start applying today.

As we wrap up, Patrick provides listeners with actionable homework—because change doesn’t happen by chance; it requires intentional action and consistency. So, if you’re serious about building a thriving trade business and want to hear some inspiring tradepreneur success stories, tune in to The Tradepreneur Show with Patrick Somers. Let’s make 2026 your best year yet!

Don’t just listen—take action! Reflect, set your goals, and let’s crush this year together. Subscribe now and join the journey towards mastering trade entrepreneurship!

Kick off 2026 with a smarter plan, not a short-lived burst of motivation. In the season two premiere, Patrick Somers shares a grounded framework for reflection and goal setting built on systems, structure, and honest self-assessment. Find out how to review the past year, set meaningful goals across six key life pillars, and turn ambition into clear, actionable plans.

In this episode, we explore:

(00:00) The power of honest self-reflection

(04:55) Book notes: "Good Profit" by Charles Koch

(08:12) Market-based management’s Five Dimensions

(13:22) The importance of grading your year

(20:15) Why structure beats motivation

(22:21) Debunking life balance myths

(24:10) The Big Six pillars of success

(28:49) Building goals for each pillar

(37:17) Closing thoughts and quote of the week

👥 Connect with Us: Follow The Tradepreneur Show on Instagram, TikTok, and YouTube

📩 Got feedback or episode ideas? Hit us up at info@thetradepreneurshow.com

👉 If this episode helped, leave a review and share it with your crew — we’re building something real here.