Couverture de The Systems and Workflow Magic Podcast

The Systems and Workflow Magic Podcast

The Systems and Workflow Magic Podcast

De : Dolly DeLong
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The Systems & Workflow Magic Podcast is hosted by Dolly DeLong, a Nashville-based family photographer and systems-driven marketing educator for family photographers.

Are you a family photographer who wants to stay consistent with marketing, simplify your backend systems, and run your business with more structure and peace? This is the podcast for you.

The show shares:

  • Marketing systems for Instagram, email, and beyond — built for real family photographers with limited time and full seasons of life
  • Backend business operations, workflows, SOPs, and repeatable routines that bring order and intention to how you run your business
  • Conversations with trusted experts covering systems, SEO, email strategy, automation, and backend operations — so you are not figuring everything out on your own
  • Behind-the-scenes insights from Dolly's own business and personal life, including faith, family, and a business intentionally designed around the life she loves

The goal is to help family photographers think like their own CMO — building a sustainable, consistent marketing cadence that keeps them visible and booked ahead, without chasing trends, scrambling at the last minute, or burning out.

This is not a trends or hacks podcast. It is about clarity, consistency, and the kind of "business magic" that comes from structure, not shortcuts.

If you are a family photographer ready to move from scattered to structured, hit subscribe.

🎧 New episodes drop weekly.

Connect with Dolly on Instagram @dollydelongeducation for even more marketing systems and backend workflow education for family photographers.

Hosted on Acast. See acast.com/privacy for more information.

Dolly DeLong Economie Marketing et ventes
Épisodes
  • The Marketing Most Family Photographers Are Skipping

    The Marketing Most Family Photographers Are Skipping
    Jun 1 2026
    A mom finds you on Instagram. She loves your work. She visits your website. And then she closes the tab, finishes making dinner, and two months later books a different photographer in your city. Sound familiar? That is not a portfolio problem. That is a middle-of-the-funnel marketing problem. And in this episode, I am breaking down five strategies you can start using this week to stop losing warm leads and start building the kind of trust that actually turns followers into booked clients. What you'll learn in this episodeWhy your potential clients are staying in the "consideration phase" longer than ever (and what the trust recession means for family photographers)The one marketing asset you own that Instagram can never take away from youHow to create a lead magnet that builds real trust before a family ever reaches outWhy a single blog post will outperform your best reel for yearsThe simple follow-up sequence that keeps warm inquiries from ghosting youHow to build a repeatable marketing cadence that does not burn you outWhich strategy to start with first (spoiler: pick one, not all five)Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/middle-of-funnel-marketing-family-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!Connect with Me (Dolly DeLong Education)💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.middle of funnel marketing for photographers, why clients don't book family photographers, trust recession photography, email marketing for family photographers, lead magnet ideas for photographers, SEO blogging for family photographers, how to follow up with photography leads, marketing cadence for photographers, how to book more family photo clients, warm leads photography business, family photographer marketing strategy, consistent marketing for photographers, Dubsado for photographers, Flodesk email marketing photographers, photography client trust building, marketing systems for family photographers, family photographers marketing society, blogging visibility system photographers Hosted on Acast. See acast.com/privacy for more information.
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    22 min
  • SEO for Family Photographers: How To Rank On Google

    SEO for Family Photographers: How To Rank On Google
    May 25 2026
    If you've been avoiding SEO because it sounds like something only tech people care about, this episode is going to change your mind. I'm breaking down exactly what SEO means for your family photography business, why it has become one of the top inquiry sources for photographers who actually invest in it, and the three things you can do this week to start showing up on Google. This is a solo episode, and I'm talking about this because I keep seeing the same pattern: family photographers with beautiful websites and zero visibility on Google. The families searching for a photographer in your city right now are not scrolling Instagram. They are typing into Google. And they are ready to book. So let's make sure they can find you.What you'll learn in this episodeWhy SEO is now one of the top inquiry sources for family photographers (not Instagram, not referrals)How your Google Business Profile acts as a second website and what to do with it todayThe stats behind why fresh Google reviews outperform stale ones from two years agoWhy blogging is the engine of your SEO strategy and the types of blog topics families are actually searching forThe difference between renting attention on Instagram and owning visibility on GoogleA full step-by-step workflow for writing and publishing one keyword-focused blog post this weekHow the same content that ranks on Google also positions you to be recommended by AI search tools like ChatGPT and PerplexityResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/seo-for-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system-youtube▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends ▸ Dubsado (get 30% OFF with my affiliate link): https://systemsandworkflowmagic.com/dubsado-coupon-code ▸ Flodesk (get my affiliate discount here): https://systemsandworkflowmagic.com/flodesk-discount-code Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.seo for family photographers, seo for photographers, google business profile for photographers, blogging for family photographers, seo tips for photographers, how to rank on google as a photographer, marketing for family photographers, family photographer marketing tips, seo keywords for photographers, blogging for photography business, family photography business marketing, how to get found on google as a photographer, google reviews for photographers, local seo for photographers, family photographer visibility, seo blog post workflow for photographers, ai search for photographers, how families find photographers on google Hosted on Acast. See acast.com/privacy for more information.
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    22 min
  • What to Post on Instagram as a Family Photographer (Full Week Planned)

    What to Post on Instagram as a Family Photographer (Full Week Planned)
    May 18 2026

    If you have ever opened Instagram, stared at the screen for three minutes, and then closed the app because you had no idea what to post... this episode is your permission slip to stop winging it.

    In this episode, I am building you an entire week of Instagram content in real time. Five posts. Five days. Hooks, captions, and CTAs mapped to the client journey using my 4C Method (Connection, Clarify, Celebration, Call to Action). You can watch me walk through this step by step on YouTube (linked in the blog post below) or listen right here on the podcast. Either way, you are walking away with a plan.


    Resources & Links Mentioned In This Episode

    ▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/what-to-post-on-instagram-as-a-family-photographer-this-week/

    ▸ The Family Photographer's Marketing Society ($40/month, cancel anytime): https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

    ▸ The Blogging and Organic Visibility System: https://systemsandworkflowmagic.com/blogging-visibility-system-youtube

    ▸ Free Instagram Post Templates for Family Photographers: https://systemsandworkflowmagic.com/instagram-posts-for-family-photographers

    ▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

    ▸ Business Tools I Recommend: https://systemsandworkflowmagic.com/business-tools


    Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

    ✅ Sign up for weekly reminders + free resources here → Business Tools

    🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

    🔗 Affiliate links included. I only recommend products I personally use and love.


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    Hosted on Acast. See acast.com/privacy for more information.
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    22 min
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