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The Swedish Wealth Institute Podcast

The Swedish Wealth Institute Podcast

De : Daniel Wood
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Conversations with world-class entrepreneurs, investors, and thought leaders sharing practical strategies to build wealth, create freedom, and design a life of impact.


Hosted by Daniel Wood of the Swedish Wealth Institute.

© 2026 The Swedish Wealth Institute Podcast
Direction Economie Management et direction
Épisodes
  • Do It Scared: How to Build Confidence & Create Opportunities | Elissa Kosho|E57
    Oct 28 2026

    What if confidence doesn’t come before action — but because of it?

    In this episode of the Swedish Wealth Institute Podcast, Daniel Wood sits down with Swedish entrepreneur, public speaker, model, and social-media personality Elissa Kosho to talk about courage, personal branding, relationships, and creating your own opportunities.

    At just 15 years old, Elissa found herself being interviewed inside a TV studio. Instead of simply leaving afterward, she told the team she could create her own show — and asked for the keys.

    That decision helped launch a journey into television, public speaking, international modeling, entrepreneurship, coaching, and social media.

    Elissa’s approach to confidence is simple:

    Do it scared.

    She believes confidence grows through action. You take the step, gain experience, and gradually build proof that you can handle things that once intimidated you.

    Daniel and Elissa also discuss how she used her television show to build relationships with successful people, how those connections supported her speaking career, and why attracting the right followers matters more than chasing the biggest follower count.

    In this episode:

    • How Elissa got her own TV show at 15
    • Why action builds confidence
    • How to move forward while still feeling fear
    • Building relationships before you need them
    • Using your network to create opportunities
    • Why the right audience matters more than follower count
    • Building an authentic personal brand
    • Understanding what your audience responds to
    • Getting clear on where you are and where you want to go

    Sometimes you don’t need more preparation.

    You need to take the first step.

    Do it scared.

    Action Taker Bonus

    Claim your free ticket to the upcoming Freedom Shift Summit featuring speakers including Les Brown, Nick Vujicic, Jack Canfield, Brian Tracy, Jay Abraham, John Gray, Dr. John Demartini, Mark Victor Hansen, John Assaraf, and many more.

    Free ticket:
    swedishwealthinstitute.com/events

    Connect With Elissa

    Instagram: https://www.instagram.com/elissa.kosho/?hl=en
    TikTok: https://www.tiktok.com/@elissa.kosho

    ✨ Enjoyed this episode? Don’t forget to subscribe to The Swedish Wealth Institute Podcast so you never miss new conversations with world-class entrepreneurs, investors, and changemakers.

    👉 Join the SWI community: www.swedishwealthinstitute.com

    👉 Follow Daniel Wood on social media: Instagram | Linkedin | Facebook

    👉 Follow SWI on social media: Instagram | Linkedin | Facebook

    ⭐ If this episode inspired you, please rate and review the podcast on Spotify or Apple Podcasts — it helps us reach more people on the journey to wealth, freedom, and impact.

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    43 min
  • How to Grow a Podcast Into a Real Business | Marques Ogden’s 900-Episode Playbook|E56
    Oct 21 2026
    What separates a podcast that stays small from one that becomes a real business?For Marques Ogden, the answer isn't one viral episode.It's systems.Consistency.Guest collaboration.Marketing.Relationships.Follow-up.And years of doing the work.Marques returns to the Swedish Wealth Institute Podcast as the show's first returning guest.In his first conversation with Daniel Wood, Marques shared his journey from the NFL to bankruptcy and rebuilding his life.This time, the conversation is about what he built next.His podcast, Get Authentic with Marques Ogden, has now published more than 900 episodes. In the conversation, Marques says the show ranks in the top 0.5% of podcasts globally and generates hundreds of thousands of downloads across strong months.But the most valuable part of this episode is that Marques doesn't keep the process vague.He breaks down the system.How guests are prepared.When interviews happen.How his team follows up.How clips are created.How guests are encouraged to share.How Instagram collaboration posts give the episode access to both audiences.How podcast swaps put Marques in front of entirely new listeners.How he uses LinkedIn to find podcasters without paying for advertising.And how one podcast interview turned into speaking engagements, consulting work, and an ongoing relationship with a major company.His biggest message:Treat your podcast like a business, not a hobby.You don't need four episodes a week.You don't need a big team.Marques started with one episode a week.What matters is creating a repeatable system, sticking with it, and improving it over time.In This Episode, You'll LearnWhy podcasting is a long-term gameHow Marques grew beyond 900 published episodesHow consistent publishing compounds over timeWhy a large back catalog becomes an assetHow Marques markets each interviewWhy he creates multiple clips around every guestHow guest collaboration can increase reachWhy Instagram collaboration posts are so valuableWhy guests are more likely to share when you do the work for themHow to make promotion almost effortless for your guestWhy Marques follows up after every interviewHow podcast interviews can create speaking and consulting opportunitiesWhy a podcast can build trust faster than a cold sales conversationHow Marques structures his weekly production scheduleWhy consistency matters more than starting at a huge publishing volumeHow to use podcast swaps to grow your audienceWhy Marques doesn't obsess over the size of the other podcastHow one new listener can consume dozens or hundreds of old episodesWhy being someone's first podcast guest can be valuableHow to find podcasters through LinkedInHow to use second-degree connections for outreachWhy LinkedIn outreach can become a free podcast-growth channelHow Marques thinks about titles and SEOWhy every Get Authentic title reinforces his core brandHow podcasting has created revenue, credibility, relationships, confidence, and opportunity for MarquesMARQUES' PODCAST GROWTH SYSTEMBefore the InterviewResearch the guestConfirm fitSet expectationsAsk about promotionConfirm recording datePrepare the conversationRecordMarques records on fixed days rather than scheduling episodes randomly throughout the week.That makes production easier to manage.Immediately AfterSend a follow-up.Thank the guest.Create another opportunity to continue the relationship.Don't let the relationship end when the recording stops.Create the MarketingFor each episode, produce assets such as:Short video clipsTeasersGuest-focused clipsPromotional imagesSocial postsCollaboration postsPublish ConsistentlyMarques' current volume is high.But his message to new podcasters is not:“Start with four episodes a week.”It's:Start with a schedule you can maintain.He started with one per week.Activate the GuestDon't simply send:“Here's the episode. Please share.”Make sharing simple.Give them the content.Tag them.Create the collaboration request.Remove every unnecessary step.Follow UpAsk:What else could we do together?Could Marques speak at their event?Could they refer someone?Could they collaborate again?Could he appear on their podcast?That's how the podcast becomes a relationship engine.THE PODCAST SWAP STRATEGYThis may be the most immediately actionable growth strategy in the episode.Step 1Go to LinkedIn.Step 2Search:PodcasterStep 3Look first at:First-degree connectionsThen:Second-degree connectionsStep 4Identify relevant active shows.Step 5Send a simple message proposing a podcast swap.You appear on theirs.They appear on yours.Step 6Promote both conversations.Now both hosts have access to audiences that already consume podcasts.That's the key.You're marketing a podcast to people who have already proven they listen to podcasts.Marques calls podcast swaps one of the fastest organic ways to expose the show to new listeners without buying adsWHY A BACK CATALOG MATTERSMarques has more than 900 episodes.That's not simply a vanity metric.It's inventory.When someone discovers ...
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    47 min
  • He Built a $30M Brand—Then Realized Success Wasn’t Enough | Ian Lopatin| E55
    Oct 14 2026
    What happens when you build the business you dreamed about — and discover you're miserable inside it?Ian Lopatin has lived both sides of that story.His journey took him from working at the White House to law school, entertainment law, yoga, international teaching, entrepreneurship, and eventually building Spiritual Gangster with his wife into a global apparel brand doing around $30 million in business.But Ian's story isn't simply about building a successful company.It's also about what happened when the movement he loved became more corporate, outside voices gained influence, internal conflict increased, and Ian gradually stopped trusting the instincts that had helped create the company in the first place.From the outside, his life looked extraordinary.Inside, Ian was struggling.Business pressure, grief, family challenges, anxiety, drugs, alcohol, and obsessive thinking pushed him deeper into what he calls a stress state.Eventually, he left for India.What was supposed to be a short trip became weeks of silence, meditation, and a completely different way of understanding his suffering.About a week into the experience, Ian had a realization:The problem wasn't simply the business.It wasn't simply alcohol.It wasn't simply the people around him.A large part of the problem was the way he was thinking.That insight changed the direction of his life.Ian eventually became sober, committed heavily to meditation and daily practices, and began studying how our internal state affects the decisions we make, the relationships we create, and the lives we experience.In this episode, you'll learn:How Ian went from the White House to lawThe chance encounter that introduced him to Bikram yogaWhy yoga helped Ian manage intense stressHow he spotted the growth of yoga before it became mainstreamWhy he quit a top entertainment-law career to open yoga studiosHow he became an international yoga teacherWhy hip-hop music helped differentiate his classesHow Spiritual Gangster started with a simple T-shirtWhy Ian calls it “a movement disguised as a clothing company”How community helped turn a small brand into a global companyHow early celebrity product seeding helped spread the messageWhy some of Ian's biggest wins came from ignoring expertsWhat happened when Ian and his wife stopped trusting their own instinctsWhy values alignment matters when choosing partners and executivesHow Spiritual Gangster grew to roughly $30 millionWhy external achievement didn't give Ian inner peaceHow stress led him toward alcohol and drugsWhy he traveled to IndiaWhat silence taught him about his own thinkingWhy he decided to become soberIan's concept of the stress state versus the “beautiful” or “Of Course” stateHow breathing, meditation, gratitude, journaling, movement, sauna, and cold exposure fit into his routineWhy presence is central to changing your stateWhy worry can become a destructive use of imaginationHow his new book The Way of a Spiritual Gangster shares these lessons through a fictional storyIan's story moves from entrepreneurship into something much deeper: success on paper means very little if you aren't present enough to enjoy the life you've created. Daniel's closing summary identifies trust in your instincts, building community, choosing aligned partners, separating achievement from happiness, and managing your state as the five central lessons. Pasted textDANIEL'S 5 KEY TAKEAWAYS1. Trust Your InstinctsWhen Ian entered yoga, he didn't follow the established formula.He used hip-hop.He made classes more playful.He created an apparel brand called Spiritual Gangster when people told him the name wouldn't work.Some of Ian's biggest wins came when he listened to his own judgment.His lesson isn't to reject advice.It's to avoid handing your judgment over to someone else.2. Build a Movement, Not Just a BusinessIan describes Spiritual Gangster as:“A movement disguised as a clothing company.”People weren't simply purchasing T-shirts.They were expressing:This is who I am.These are my values.This is my tribe.That sense of identity helped turn customers into advocates.For entrepreneurs, this creates a bigger question:What can people belong to through your business?Ian says Spiritual Gangster began as a yoga-studio house brand before spreading through studios, fitness communities, major retailers, celebrities, athletes, and customers around the world. Pasted text3. Choose Your Partners CarefullyGrowth brought investors.Executives.A board.Industry experts.Ian says he and his wife gradually began giving other people more influence over decisions they previously made themselves.The company became less creative.The movement became weaker.And Ian felt increasingly disconnected from what they had created.Growth requires talented people.But skill alone isn't enough.You also need alignment around:Values.Vision.Culture.Purpose.4. Achievement Does Not Automatically Create HappinessIan had built businesses.He had money.He had traveled the...
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    56 min
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