In this episode of The SwarmCast, we sit down with Raymond Kidwell from Voice for Pest to break down one of the most overlooked revenue killers in pest control and home services: missed phone calls. If your phone rings and no one answers, you are not just missing a call. You are losing leads, customers, and thousands of dollars in recurring revenue.

We cover why 30–40% of pest control leads never make it into the CRM, how poor call handling destroys marketing ROI, and why voice communication is still the backbone of pest, turf, and home service businesses.

Raymond shares deep insights into the X-ray AI platform, AI-powered phone systems, and how modern companies are using AI agents to schedule services, take payments, and follow up on unsold leads automatically.

We also dive into why 75% of AI voice tools fail, how to avoid frustrating customers with dead-end bots, and how to properly integrate AI with CRMs like PestPac and FieldRoutes.

In this episode, we discuss:

• Why missed calls cost pest control companies thousands in lost revenue

• How AI call handling works in real-world pest and turf businesses

• The difference between isolated bots and fully integrated AI

• Call tracking, attribution, and identifying true marketing ROI

• CRM-integrated voice, SMS, and AI scheduling

• How to reduce call center overload without replacing human employees

• Why large phone providers often fail small and mid-sized operators

Whether you are a one-truck startup or a multi-location enterprise, this conversation will change how you think about your phone system and customer experience.

Subscribe to The SwarmCast for weekly conversations on pest control growth, marketing, AI, and operations.

🔗 Connect with Raymond Kidwell:

LinkedIn: linkedin.com/in/raymond-kidwell-51a5b1a

🌐 https://www.voiceforpest.com/

💡 Connect with Wyatt Chambers:

LinkedIn: linkedin.com/in/wyattchambers

🌐 swarmpestcontrolmarketing.com

How do you turn short “day-in-the-life” clips into real business momentum?

In the final SwarmCast episode of the year, Wyatt Chambers sits down with Alex Brooks, founder of Local Service Legends, to discuss the shift from traditional "sell-sell-sell" advertising to documentary-style storytelling. Alex shares how he’s helping trade professionals move from "unsung heroes" to household names by pulling back the curtain on the essential work they do every day.

👤 About Our Guest: Alex Brooks is a marketing and automation veteran who has helped generate over $80M in revenue for clients across various industries. Today, he uses that high-level expertise to elevate the trades, helping pest control owners and contractors build trust through authentic media and smart distribution.

🎙️ In this episode, we cover:

✅ The Trust Factor: Why a "skeptical" new generation of homeowners demands raw, behind-the-scenes content over polished ads.

✅ "Microdoses" of Content: How 15–30 second shorts drive massive interest for your long-form brand story.

✅ The About Page Goldmine: Why your website’s "About" page is your second-most visited asset—and how to fix your "weak" owner bio with video.

✅ Your Competitive Edge: Why your personal story is the only thing a competitor (or AI) can’t copy.

✅ Community Distribution: Leveraging Chambers of Commerce and local associations to become the designated "Legend" in your area.

✅ The 2026 Outlook: What’s next for the trades and how to stay ahead of the curve as costs-per-click continue to rise.

🔗 Connect with Alex Brooks:

LinkedIn: linkedin.com/in/alex-brooks-ds

🌐 Local Service Legends: localservicelegendz.com

💡 Connect with Wyatt Chambers:

LinkedIn: linkedin.com/in/wyattchambers

🌐 swarmpestcontrolmarketing.com

👉 If you got value from this episode, Subscribe for more pest control marketing strategies, growth tips, and real-world trade stories.

Pest control business owners — stop feeling overwhelmed by AI! In this episode of The Swarm Cast, Wyatt Chambers sits down with Jonathan Mast, an AI Coach, Mentor, and International Speaker, to give you a practical roadmap for integrating AI into your business today.AI is changing faster than ever (literally every three days!), and this episode will show you how to focus on the right tools to save time, make more money, and leap ahead of your competition.🔥 Key Takeaways:Overcome Overwhelm: How to master one AI tool (like ChatGPT, Gemini, or Co-Pilot) instead of chasing every “shiny object.”Massive Time Savings: Let AI handle repetitive, low-value tasks so you can focus on growth.Emotional Email Writing: Craft professional, sensitive client messages with AI support.Smart Data Analysis: Use AI to analyze reports and employee time cards.Legal & Contracts: See how AI can draft agreements and save you thousands (with attorney oversight).Next-Level Productivity: Learn about agentic AI and tools like the Limitless pendant that help you stay accountable.Custom GPTs for Efficiency: Automate research, analysis, and communication to save hours every week.Connect with Jonathan at WhiteBeardStrategies.com for more AI business resources.🔗 Connect with Jonathan Mast for more AI business resources:LinkedIn: https://www.linkedin.com/in/jonathanjmast/🌐 WhiteBeardStrategies.com💡 Connect with Wyatt Chambers:LinkedIn: https://www.linkedin.com/in/wyattchambers/🌐 https://www.swarmpestcontrolmarketing.com/#PestControlMarketing #PestControlBusiness #PestControlOwner #AIBusiness #AIForePestControl #JonathanMast #SwarmCast #BusinessAutomation #SmallBusinessAI #ChatGPTForBusiness #TimeManagementTips #GrowYourBusiness

In this episode of SwarmCast, we sit down with Steve Heroux — sales trainer, author of The Sales Contrarian, and creator of the Contrarian Selling course. Steve went from being unable to speak for 17 years to becoming the #1 Cutco sales rep in the nation, and now he's on a mission to end the abuse of salespeople everywhere.

What You’ll Learn:

•Why each bad sales hire costs your company $1.2M+ in lost revenue

•The “Will to Sell” framework that predicts sales success with scary accuracy

•How Sales DNA assessments eliminate costly hiring mistakes

•The 2-letter objection-handling technique that closes deals instantly

•Why motivating salespeople means you hired the wrong people

•How one pest control company scaled from $150M to $400M using these principles

Steve pulls no punches calling out the “grifters and felons” selling outdated tactics online — and shows why authenticity, empathy, and humility are the real keys to sales success in 2025.

Perfect for pest control owners, sales managers, and anyone tired of pushy, robotic salespeople that give the industry a bad name.

💡Connect with Steve Heroux:

LinkedIn: https://www.linkedin.com/in/steveheroux1/

🔗 Learn more about The Sales Collective: https://thesalescollective.com/

💡 Connect with Wyatt Chambers:LinkedIn: https://www.linkedin.com/in/wyattchambers/

🔗Learn more about SWARM: https://www.swarmpestcontrolmarketing.com

#PestControlInnovation #PestIndustry #PestControl #SalesTraining #Hiring #BusinessGrowth #Swarmcast

In this episode of SwarmCast, we meet Kimberly Camera, founder of Urban Canine Pest & Wildlife Solutions (UC Paws) — the woman who’s literally outsmarting rodents.

From her roots in falconry and zoo animal training to pioneering canine rodent detection, Kim has redefined what’s possible in modern pest management. Her team of trained dogs (and yes, even ferrets!) is helping pest control companies solve infestations faster, safer, and without relying on rodenticides.

Kim shares her incredible journey as a cancer survivor turned innovator, her mission to make pest control more humane, and real stories from the field — from oil rigs and apartment complexes to rodent “safaris” across the country.

🐾 In this episode:

• How canine detection is revolutionizing rodent control

• The difference between abatement dogs and detection dogs

• Reducing rodenticide use through IPM and behavior-based strategies

• How pest pros can use dogs to improve results and client retention

• Why the future of pest control is about partnership, not competition

🔗 Connect with Kimberly Camera:
👉 LinkedIn
🌐 Urban Canine Pest & Wildlife Solutions

💡 Connect with Wyatt Chambers:
👉 LinkedIn
🌐 Learn more about SWARM

#PestControl #RodentControl #CanineDetection #IPM #RodenticideFree #PestControlPodcast #SwarmCast #PestManagement #WildlifeControl #DogTraining

Host Wyatt Chambers is joined by Jonathan and Wes from Ai Sell More to explore how AI is transforming sales training through role-play that makes reps “bulletproof” before they ever talk to a real customer.

Meet “Scotty C,” the AI avatar that simulates realistic homeowner conversations, delivers tough objections, scores scripts, flags filler words, and records sessions so reps can self-coach. The outcome? Faster onboarding, fewer “paycheck pirates,” and consistent messaging across every sales interaction—without draining leadership time.

🎯 What you’ll learn in this episode:

• Why repetition + scoring beats old-school role-play

• How AI enforces your process (no skipping key steps)

• Dashboards that track practice, progress, and accountability

• Phasing training so new hires sound confident in days, not weeks

• What’s next: custom avatars, new languages, and gamification

If sales consistency, quicker ramp times, and stronger customer saves matter to you, this episode is your blueprint.

Learn more about Ai Sell More: https://aisellmore.com/

Learn more about SWARM: https://www.swarmpestcontrolmarketing.com/

Connect with Wyatt: https://www.linkedin.com/in/wyattchambers/

#SwarmCast #SalesTraining #PestControlMarketing #AIInnovation #SalesProcess #Leadership #SalesEnablement

In today’s world, customers don’t want to pick up the phone — but they do respond to texts. That’s where Sellify AI comes in. In this episode of the SwarmCast, Wyatt sits down with Thomas Lundberg, founder of Sellify AI, to uncover how pest control companies are using AI-powered SMS outreach to win back lost customers, upsell existing accounts, and even close sales automatically from start to finish.

We dive into:
⚡ Why texting + AI beats traditional phone calls for speed, engagement, and conversion rates
📈 Real campaigns generating $700K+ in new pest control revenue in just months
🤖 How Sellify AI automates end-to-end sales: outreach, two-way conversations, contracts, payments, and scheduling
🎯 Why “text first” works for both small pest control businesses under $1M and multi-million-dollar operators
📞 The future of sales: inbound voice AI that can qualify, follow up, and close jobs 24/7

Whether you’re trying to reduce churn, scale upsells, or finally turn canceled customers into recurring revenue, this episode shows how Sellify AI is changing the game for pest control growth.

🔗Learn more about Sellify AI: https://sellifyai.com/

🔗Learn more about SWARM: https://www.swarmpestcontrolmarketing.com/

🌐Connect with Thomas: https://www.linkedin.com/in/thomas-k-lundberg/

🌐Connect with Wyatt: https://www.linkedin.com/in/wyattchambers/

🎧 Listen now and see why the future of pest control sales is happening over text.

#SwarmCast #SellifyAI #PestControlBusiness #LeadConversion #CustomerRetention #AIMarketing #ServiceBusinessGrowth #BusinessAutomation #TextMarketing #FutureOfPestControl

What does a free lunch at Olive Garden, door-to-door sales, and a hard lesson in hiring during COVID all have in common? For Seth Watson, they were the stepping stones to building Arete Pest Control and later launching Focus Virtual Assistants.

In this episode, Seth shares how he went from knocking doors in 2003 to running multi-location pest control operations in Georgia and Utah. He opens up about the challenges of finding good people, why he turned to virtual assistants, and how VAs have transformed his business.

You’ll hear:

• The real story behind the name Arete (and why people keep mispronouncing it)

• How Seth scaled Arete Pest Control without losing sight of service and culture

• The turning point that pushed him to explore VAs—and why they can outperform domestic hires

• Key roles VAs can fill right away (CSRs, routing, sales support, collections)

• VAs vs. AI: where each fits in today’s service businesses

• Advice for owners under $1M in revenue who feel “stuck” and need to scale smart

Packed with lessons on entrepreneurship, team building, and smart scaling, this conversation is a must-listen for pest control operators, service business owners, and anyone ready to free up time and grow with the right systems in place.

🌐Learn more about Focus: https://focusvirtualassistants.com/

🌐And Arete: https://aretepestcontrol.com/

🌐Learn more about SWARM: https://www.swarmpestcontrolmarketing.com/

🔗Connect with Seth: https://www.linkedin.com/in/seth-watson-430b65181/

🔗Connect with Wyatt: https://www.linkedin.com/in/wyattchambers/

#SwarmCast #PestControlBusiness #ServiceBusinessGrowth #EntrepreneurLife #BusinessScaling #VirtualAssistants #VASuccess #SmallBusinessTips #PestControlIndustry #BusinessOperations #SmartScaling #GrowWithSystems #AretePestControl #FocusVirtualAssistants #PodcastForEntrepreneurs