How do you turn short “day-in-the-life” clips into real business momentum?

In the final SwarmCast episode of the year, Wyatt Chambers sits down with Alex Brooks, founder of Local Service Legends, to discuss the shift from traditional "sell-sell-sell" advertising to documentary-style storytelling. Alex shares how he’s helping trade professionals move from "unsung heroes" to household names by pulling back the curtain on the essential work they do every day.

👤 About Our Guest: Alex Brooks is a marketing and automation veteran who has helped generate over $80M in revenue for clients across various industries. Today, he uses that high-level expertise to elevate the trades, helping pest control owners and contractors build trust through authentic media and smart distribution.

🎙️ In this episode, we cover:

✅ The Trust Factor: Why a "skeptical" new generation of homeowners demands raw, behind-the-scenes content over polished ads.

✅ "Microdoses" of Content: How 15–30 second shorts drive massive interest for your long-form brand story.

✅ The About Page Goldmine: Why your website’s "About" page is your second-most visited asset—and how to fix your "weak" owner bio with video.

✅ Your Competitive Edge: Why your personal story is the only thing a competitor (or AI) can’t copy.

✅ Community Distribution: Leveraging Chambers of Commerce and local associations to become the designated "Legend" in your area.

✅ The 2026 Outlook: What’s next for the trades and how to stay ahead of the curve as costs-per-click continue to rise.

🔗 Connect with Alex Brooks:

LinkedIn: linkedin.com/in/alex-brooks-ds

🌐 Local Service Legends: localservicelegendz.com

💡 Connect with Wyatt Chambers:

LinkedIn: linkedin.com/in/wyattchambers

🌐 swarmpestcontrolmarketing.com

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