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The Special Lists

The Special Lists

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 The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experiences—changes the game.

Referral Lab is for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter. This spirit of connection drives The Special Lists podcast.

Hosted by the team behind Referral Lab, we bring you hard-earned wisdom from practice owners and dental professionals, each guest sharing their own "special list" from the wins, mistakes, and lessons that shape their practices today.

Got a question for us? Send us a message at speciallists.com (with two L's!)

Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io

Cameron Full
Co-Founder of Referral Lab

Cameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.


Michael Seda, DMD, MS
Periodontist and Co-Developer of Referral Lab

A clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.

Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.

Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience.

He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction.

His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.


Jason Souyias, DDS
Periodontist and Co-Founder of Referral Lab

Dr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.

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    • Special List #12: Why the Doctor Isn’t the Most Important Person in the Practice with Dr. Deana Cook

      Special List #12: Why the Doctor Isn’t the Most Important Person in the Practice with Dr. Deana Cook
      Jan 15 2026
      North Carolina periodontist Dr. Deana Cook believes the real engine of a dental practice isn't the dentist, but the team running it.Dr. Cook has two thriving practices and an executive MBA from UNC. With a background in art history, she blends creativity with science and a people-first approach to running her team. In her practices, Dr. Cook leans into transparency, daily KPIs, and fun incentives like team lunches and pooled bonuses to motivate staff. She shares clever systems to keep the office efficient while building ownership and accountability among her 12-person team.She also challenges the myth of work-life balance, viewing it instead as a pendulum that swings with priorities. Hear how she gamifies goals, fosters leadership across roles, and takes incremental steps to improve systems without overwhelming the team.Find out how Dr. Cook builds a culture where every team member feels responsible, patients are happier, and growth happens naturally. GUESTDeana Cook, DDS, MS, MBAOwner & Periodontist at Cook Periodontics & Dental ImplantsDr. Cook attended the University of North Carolina at Chapel Hill for her undergraduate education in Art History. After studying abroad in Italy, she began to appreciate the wonderful mix of art and science dentistry provided and went on to graduate from UNC School of Dentistry with honors (2009). She graduated with her Master’s degree in Biomedical Science and a Certificate in Periodontics from the University of Texas Health Science Center in San Antonio (2012). Additionally, she graduated with honors from the Executive MBA Program at UNC Kenan-Flagler Business School (2023). Dr. Cook is the owner of two periodontal practices in Southeastern NC (Wilmington, Leland) and is the director of a Spear Study Club. She’s a proud wife and mom to two girls (Emery & Sutton).Learn more about Cook Periodontics & Dental ImplantsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key ...
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      51 min
    • Special List #11: How I Built a Thriving Perio Practice From Nothing with Dr. Lee Cochrane

      Special List #11: How I Built a Thriving Perio Practice From Nothing with Dr. Lee Cochrane
      Dec 30 2025
      For Dr. Lee Cochrane, clarity came through doing: learning on the fly, adjusting quickly, and letting the early chaos shape better systems. He talks about what it really takes to build a periodontal practice from the ground up, and why you often have to start before you feel “ready.”A big part of his story is culture. Lee is honest about how much a practice depends on the people inside it. He describes the power of a team that feels safe, supported, and respected—both in their internal interactions and in how they show up for patients. Standard operating procedures, consistent communication, and clear roles create room for better patient care. When excellence is repeatable, Lee says the entire practice feels lighter and more focused.Mentorship shaped his career, and now leadership shapes his daily life. At the end of the day, Lee sees the team as the most valuable asset he has, and building an environment where they can thrive is the real marker of a successful practice. He explains how team empowerment, positivity, and trust ripple outward into every patient experience. GUESTLeonard Cochrane, DMDPeriodontist + Owner of Coastal PeriodonticsLee Cochrane is a periodontist and the founder of Coastal Periodontics in Myrtle Beach, South Carolina. A native of Greenville, Lee graduated from Clemson University with a degree in Bioengineering before completing both dental school and a periodontics residency at The Medical University of South Carolina in Charleston, South Carolina. After launching his practice from scratch in 2022, Lee has grown it into one of the area’s most trusted specialty practices through a relentless focus on team culture, operational excellence, and patient experience.Learn more about Myrtle Beach periodontist Dr. Leonard CochraneFollow Coastal Periodontics on Instagram @coastal.periodonticsThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to ...
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      56 min
    • Special List #10: The Side of Dentistry No One Teaches You with Dr. Nicole Saldua

      Special List #10: The Side of Dentistry No One Teaches You with Dr. Nicole Saldua
      Dec 18 2025
      Dr. Nicole Saldua is a general dentist known for her shockingly candid Instagram takes on the human side of dentistry—the loneliness that can creep in, the challenge of calming anxious patients, and dentistry’s failures to explain care in a way real people actually understand. For her, clarity comes from simple language, strong analogies, and frameworks that make consent feel collaborative, not scary.She also explains the emotional rhythm of the day: the “room whiplash” of going from heavy conversations to joyful ones in minutes. Dr. Saldua, Dr. Seda, and Dr. Souyias share their practical reset strategies, from a brief pause between rooms to follow-up touchpoints that remind patients they’re seen beyond the chair.Listen for real-world tools you can use tomorrow: how to set expectations, when to refer, what patient red flags to watch for, and how to build connection in a profession that’s about people first, teeth second.GUESTNicole Saldua, DDSGeneral DentistDr. Nicole Saldua is a general dentist who graduated from the University of Washington School of Dentistry in 2018 and started her career serving in community health before working in a mix of private practices. She recently relocated to sunny Arizona so her kids can live outside year-round and so she’s not freezing her butt off at every future soccer or T-ball game. Nicole launched her Instagram to make dentistry feel less intimidating for both dentists and patients, using real talk, practical tips, and absolutely zero fluff.Follow Dr. Saldua on Instagram @dr.saldua and TikTok @dr.salduaLearn more about S&C DentalThe Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.Got a question for us? Send us a message at speciallists.com Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Connect with Cameron on LinkedInJason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.More about Port Huron, Michigan periodontist Dr. Jason SouyiasMichael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabA clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience. He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction. His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in ...
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      1 h et 2 min
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