Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this episode, Fergus talks to journalist Simon Ingram to consider what journalism is doing right and wrong when covering the climate crisis. "Sell hell and you are a party pooper - sell joy and you're tone deaf." This self-contained paradox captures the entire editorial problem that journalists are facing.

As Simon says, "Climate journalism has traditionally relied on nobility of the audience, but it's folly to presume that people care about the greater good." So what techniques are there to pull people in and keep them invested? "It's not about saving the planet," Simon says. "It's about saving the human." Journalists need to reframe climate messaging away from supposed ideas of altruism toward the clearer goals of self-interest.

We can see how "words are moving quicker than the pictures" when headlines that describe crisis-level heat waves are paired with simple stock images of people eating ice cream and enjoying paddling pools. Journalism needs to inspire readers to live differently - to make them want to embrace change.

If you want to understand how the news is being created and distributed, how AI is — and can be — used in newsrooms, insights from media leaders and practical thinking on the future of journalism, as well as honest conversations about what's working and what isn't, then subscribe and follow to stay close to The Signal.

Fergus and Tom will be here every week. Find The Signal on YouTube, Spotify, Apple and wherever you get your podcasts.

Produced by Rob Fitzpatrick

Edited by James Bullock

Hosted on Acast. See acast.com/privacy for more information.

Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this episose they consider Frontier AI, the story of Anthropic’s Mythos and the government-worrying levels of its capabilities. The power of Fable 5 and the regulation of frontier AI models. Are we at risk of losing access to US-owned technology? What about Chinese-owned “open-weight” models and the surge in demand they’ve created for Mac Minis. Should you build on the best models - and absorb the cost? - or the slightly less intelligent models that no one can turn off?

What are the risks for newsrooms and governments with “model sovereignty”? What about the “token tax” - for those people working in other languages than English? Should we think of AI as electricity, the energy behind what we all do? What AI is the safest to use? How do you get enough space, power and water to provide that service? Fergus and Tom consider Elon’s methane turbines (not a 90s indie band, btw) and the ability of governments to control how models are used.

What about the idea of publicly owned AI models? The question is, of course, is it a bubble? But how can an infrastructure be a bubble? The good news, Fable is back and Tom is happily token-maxing.

If you want to understand how the news is being created and distributed, how AI is — and can be — used in newsrooms, insights from media leaders and practical thinking on the future of journalism, as well as honest conversations about what's working and what isn't, then subscribe and follow to stay close to The Signal.

Fergus and Tom will be here every week. Find The Signal on YouTube, Spotify, Apple and wherever you get your podcasts.

Produced by Rob Fitzpatrick

Edited by James Bullock

Hosted on Acast. See acast.com/privacy for more information.

Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. The second part of this deep dive into Sulzberger's speech considers whether there's a pressure not to dissent from the message of speeches like this one. Why weren't journalists asking more questions of OpenAI's Varun Shetty when they had the chance?

Does the news industry hold itself to the same standards it demands of the technology companies - and do audiences even understand that? Tom and Fergus look into the "simplistic" arguments around search, social media and advertising: where does the burden of responsibility really lie, what does future sustainability look like, and how do you learn from what's gone wrong?

Fergus tackles his "multiple problems" with Sulzberger's speech, and considers whether it's right that one news organisation gets to set the tone of the conversation. How do news organisations use AI in the right way? Is being a "destination for news" a soon-to-be outdated idea in an AI-intermediated world? What are the industry's standards, and how should it build trust with audiences? And if you believe in the power of AI, how do you build the technologies of the future? The Signal is here to spark the conversation.

If you want to understand how the news is being created and distributed, how AI is — and can be — used in newsrooms, insights from media leaders and practical thinking on the future of journalism, as well as honest conversations about what's working and what isn't, then subscribe and follow to stay close to The Signal.

Fergus and Tom will be here every week. Find The Signal on YouTube, Spotify, Apple and wherever you get your podcasts.

Produced by Rob Fitzpatrick

Edited by James Bullock

Hosted on Acast. See acast.com/privacy for more information.