In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Introduction 

02:40 - Why people underestimate what it takes 

06:00 - Lack of a coherent marketing strategy 

09:00 - Is more content good or bad? 

14:10 - What's the first to fix when it comes to content 

20:00 - Challenges in uniting data (Question Sponsor: Outfunnel) 

24:10 - How to compete with content 

28:07 - How in-person events contribute to influential content 

33:50 - How to think about content promotion 

43:20 - Expect content to become more entertaining 

46:40 - Rapid Fire 

1:00:51 - Connect with Nemanja on LinkedIn 

1:02:30 - Parting msg: Keep it funky 

💌 Connect with Nemanja Zivkovic💌 

➟ Linkedin 🔗 hhttps://www.linkedin.com/in/zivkovicnemanja/ 

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-escape-ineffective-content-marketing-nemanja/id1686734014?i=1000632317735 
➟ Spotify 🔗 https://open.spotify.com/episode/0ehZO6ZgPwJYvSzISqjHrl 
➟ Google Podcasts 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZTY4YmEyNDQtNmU5MS00MGRhLWEyOTUtODA2ZGJjZmNmNTRk

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

Thank you for listening to:
How to Escape Ineffective Content Marketing | Nemanja Zivkovic | The SaaS Sprints Podcast | Ep #21

 #SaaSContent 

#ineffectivecontent 

#NemanjaPodcast 

#SaaS 

#SaaSSprintsEp21 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

nemanja podcast 

escape ineffective content marketing 

the saas sprints podcast episode 21 

mastering saas content marketing

 effective saas content strategies

 content marketing in the saas industry

 ep #21 of the saas sprints podcast saas content marketing

In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

0:00 - Introduction 

01:21 - Importance of Building a Media Company 

07:38 - Considerations for Small Marketing Teams 

08:57 - Skimmability and Digestibility of Content 

19:01 - Creating a Distribution Plan 

23:54 - Leveraging Customer Stories and Data 

31:22 - Effective Strategies for Loyalty Stage Churn 

37:49 - Thoughts on Email Newsletter Engagement 

43:12 - Measuring Growth with NRR

💌 Connect with Casey Hill💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/caseyhill/ 

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/escape-the-noise-master-saas-content-relevance-casey-hill/id1686734014?i=1000630729934 

➟ Spotify 🔗 https://open.spotify.com/episode/4Q2WfnhjD5cmbafoSeBDym 

➟ Google Podcasts 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZThkNzhlYjYtMGZmYi00NGJiLWE3NzctODY3NTQwYzA2NTlj

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. 

You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

Thank you for Watching, Escape the Noise | Master SaaS Content Relevance | Casey Hill | The SaaS Sprints Podcast | Ep #20 

#contentrelevance #contentstrategy #saas 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

saas marketing 

content strategy 

master content relevance 

escape the content noise 

content marketing 

saas content 

the saas sprints podcast 

content mapping for SaaS industry

In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data. 

So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro 

01:36 - Buyer journey as a base to create content 

09:06 - Connecting content to buyer intent 

13:36 - What is intent data? 

17:20 - Is it reliable to build content strategy based on intent data? 

20:01 - Engagement planning framework 

25:40 - How to use buyer intent 

29:00 - Total Customer Growth Model 

31:42 - Rapid Fire 

37:00 - Connect with Adam on LinkedIn 

37:47 - Parting msg: Know your customer to get better at your craft

💌 Connect with Adam Turinas 💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/adamturinas/ 

Also, please listen to the episode on: 

➟ Apple 🔗 

➟ Spotify 🔗 

➟ Google Podcasts 🔗 

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. 

You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ Subscribe to our newsletter 'The Sprinter' 

https://www.linkedin.com/newsletters/7063723586229858304/

 𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

#saas #contentstrategy #contentmarketing #buyerintent #buyjourney

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

adam turinas 

adam turinas podcast 

buyer journey

content strategy 

buyer intent 

intent data 

mapping content to buyer intent 

saas sprints 

the saas sprints podcast