The Ideal Client – And Why Getting This Right Changes Everything

Defining your ideal client isn’t about marketing jargon — it’s about making your business simpler, calmer, and more profitable.

In this episode, Annie explains why the right clients usually share the same problem, how solving that problem clearly improves your marketing and pricing, and why trying to serve everyone often leads to overwhelm.

You’ll also learn a simple way to identify your ideal client using your recent orders, so you can attract better-fit enquiries and build a more sustainable business.

If you want help refining your positioning, pricing, and systems, you can find details of The Home Baking Business Academy below.

For structured support, training and accountability:
Join The Home Baking Business Academy Membership

https://anniebennett.co.uk/the-home-baking-business-academy/

For regular delves into baking business matters, including taking part in podcast episodes:

https://anniebennett.co.uk/#subscribe

For free tips, insight and real-world business talk:
Follow me on social media

https://www.instagram.com/thehomebakingbusinessacademy/

https://www.facebook.com/thehomebakingbusinessacademy

https://www.tiktok.com/@hbbacademy

https://www.linkedin.com/in/annie-bennett-hbba/

For her website with all this and more:

anniebennett.co.uk

Creating Repeat Customers: Why They Matter More Than You Think

In this episode, Annie explores why repeat customers are more valuable than constantly chasing new ones.

She shares how simple follow-ups, customer tracking, and gentle reminders can turn one-off orders into repeat bookings, without being pushy or salesy.

If you want a calmer, more sustainable baking business, this episode shows how building loyalty can do the heavy lifting for you.

For regular delves into baking business matters, including taking part in podcast episodes:

https://anniebennett.co.uk/#subscribe

For structured support, training and accountability, including privacy notice template:
Join The Home Baking Business Academy Membership

https://anniebennett.co.uk/the-home-baking-business-academy/

For free tips, insight and real-world business talk:
Follow me on social media

https://www.instagram.com/thehomebakingbusinessacademy/

https://www.facebook.com/thehomebakingbusinessacademy

https://www.tiktok.com/@hbbacademy

https://www.linkedin.com/in/annie-bennett-hbba/

For her website with all this and more:

anniebennett.co.uk

GDPR: information Commissioners Office (ICO)

Find out if you need to register:

https://ico.org.uk/for-organisations/advice-for-small-organisations/getting-started-with-gdpr/does-data-protection-law-apply-to-my-business/

Why Moving Out of Your Comfort Zone Is Good for Business

If your business feels stuck or flat, it’s often not a skills issue — it’s a comfort issue.

In this episode, Annie explores why staying comfortable in business can quietly hold you back, and why real growth usually sits just outside what feels safe and familiar. This isn’t about taking reckless risks, but about making sensible decisions that lead to a more sustainable, profitable business.

In this episode:

• Why comfort feels good but often costs you more than you realise
• How comfort shows up in home baking businesses
• Why growth happens at the edge of what feels familiar
• What moving out of your comfort zone actually looks like in practice
• Why discomfort is information, not a red flag
• How better boundaries and clearer decisions lead to profit

Annie also shares a personal decision, closing her long-running free Facebook group, and why choosing progress over familiarity matters if you want a business that truly works.

If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review!

Connect with Annie:

For regular delves into baking business matters, including taking part in podcast episodes:

https://anniebennett.co.uk/#subscribe

For structured support, training and accountability:
Join The Home Baking Business Academy Membership

https://anniebennett.co.uk/the-home-baking-business-academy/

For free tips, insight and real-world business talk:
Follow me on social media

https://www.instagram.com/thehomebakingbusinessacademy/

https://www.facebook.com/thehomebakingbusinessacademy

https://www.tiktok.com/@hbbacademy

https://www.linkedin.com/in/annie-bennett-hbba/

For her website with all this and more:

anniebennett.co.uk