The Ideal Client – And Why Getting This Right Changes Everything

Defining your ideal client isn’t about marketing jargon — it’s about making your business simpler, calmer, and more profitable.

In this episode, Annie explains why the right clients usually share the same problem, how solving that problem clearly improves your marketing and pricing, and why trying to serve everyone often leads to overwhelm.

You’ll also learn a simple way to identify your ideal client using your recent orders, so you can attract better-fit enquiries and build a more sustainable business.

If you want help refining your positioning, pricing, and systems, you can find details of The Home Baking Business Academy below.

For structured support, training and accountability:
Join The Home Baking Business Academy Membership

https://anniebennett.co.uk/the-home-baking-business-academy/

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For free tips, insight and real-world business talk:
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For her website with all this and more:

anniebennett.co.uk