Couverture de The Pro Church Tools Show with Brady Shearer

The Pro Church Tools Show with Brady Shearer

The Pro Church Tools Show with Brady Shearer

De : Pro Church Tools
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 Helping your church navigate the biggest communication shift in 500 years. Hosted by Brady Shearer and Alexander Mills.© Pro Church Tools Inc. 2023 Christianisme Ministère et évangélisme Spiritualité
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  • Why Young People Leave Churches (New Data)

    Why Young People Leave Churches (New Data)
    May 6 2026

    Is it the worship? Politics? Programs? That's what we tend to blame. But new data from Pew and PRRI - covering 80,000+ respondents - points to a very different primary reason people leave. Today, we'll unpack what the data actually says, why common assumptions fall short, and what churches can do in response.

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    Table of Contents:

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    0:00 - Intro

    3:39 - The #1 Reason People Leave - They Stopped Believing

    10:05 - The Quiet Exit - Drift, Not Drama

    16:07 - Childhood Experience Is the Strongest Predictor of Whether Someone Stays

    29:50 - Scandals and Institutional Distrust

    36:49 - Big Takeaways

    IMPORTANT LINKS

    - The Gen Z Church Communication Playbook: https://youtu.be/zQnhOKlV91Q

    - People Complained Our Church Was Too Loud. So We Did This: https://youtu.be/4ij1tR-EMHE

    THE 167 NEWSLETTER

    📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com

    GET IN TOUCH

    🌍 The Company: https://prochurchtools.com

    🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church

    📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com

    JOIN THE COMMUNITY

    📸 Instagram: https://www.instagram.com/bradyshearer

    🎵 TikTok: https://www.tiktok.com/@bradyshearer

    🐦 Twitter: https://twitter.com/bradyshearer

    ALL CITATIONS

    PEW RESEARCH CENTER

    - "Why Do Some Americans Leave Their Religion While Others Stay?" (December 2025, n=8,937 ATP + n=36,908 RLS) — PRIMARY https://pewrsr.ch/3NATWA3

    - "Religion Holds Steady in America" (December 2025) — PRIMARY https://pewrsr.ch/4bLrZ1y

    - "Decline of Christianity in the U.S. Has Slowed, May Have Leveled Off" — Religious Landscape Study (February 2025, n=36,908) — PRIMARY https://pewrsr.ch/4bZp7Nm

    PRRI (Public Religion Research Institute)

    - "Religious Change in America" (March 2024, n=40,000+ via American Values Atlas) — PRIMARY https://bit.ly/4s6Y2xM

    - "Exodus: Why Americans Are Leaving Religion—and Why They're Unlikely to Come Back" (2016 baseline data) — PRIMARY https://bit.ly/3PGWdu1

    - "Religion and Congregations in a Time of Social and Political Upheaval" / Health of Congregations survey (2024) — PRIMARY https://bit.ly/4tjNAUC

    - "Unveiling the Exodus: Americans' Reasons for Leaving Religious Traditions" (2024) — PRIMARY https://bit.ly/3PRRy8z

    SURVEY CENTER ON AMERICAN LIFE / AMERICAN ENTERPRISE INSTITUTE

    - "Young Women Are Leaving Church in Unprecedented Numbers" (2024) — PRIMARY https://bit.ly/4chJXZK

    - Note: This is an AEI project, not PRRI — frequently conflated in church media.

    PRRI CENSUS OF AMERICAN RELIGION (2024)

    - Substack analysis by Melissa Deckman (PRRI CEO) — SECONDARY analysis of primary PRRI data https://bit.ly

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    41 min
  • The Gen Z Church Communication Playbook

    The Gen Z Church Communication Playbook
    Apr 29 2026
    You've seen the headlines about Gen Z and church - but many popular stats are misleading or unverified. So we took the biggest claims and rated them by confidence - based on real studies and data. ============================= Table of Contents: ============================= 0:00 - Intro 4:12 - Gen Z Churchgoers Attend More Frequently (But Read the Fine Print) 11:38 - The Gender Shift in Church Attendance 15:30 - YouTube, Instagram, TikTok Are the Big Three 19:58 - Gen Z Prefers "Authentic" Lo-Fi Content 28:07 - "Nearly Half of Gen Z Would Attend If Invited" 30:46 - "Record Bible sales prove Gen Z is coming back to faith." 32:22 - "Two-thirds of Gen Z are spiritually open." 33:39 - "Gen Z is leaving because it's too political." 36:10 - "Asbury revival proves Gen Z is returning." 36:37 - Big Takeaways THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer ALL CITATIONS "Young Adults Lead a Resurgence in Church Attendance" (September 2025): https://bit.ly/4rYyYcd "Is Church Attendance Turning Upward? And a Surprising Gender Gap" (October 2025): https://bit.ly/4sIUMtJ "New Research on Church Attendance: Decline of Women or the Rise of Men?" (October 2025): https://bit.ly/4tk1mXA "Barna's Top Trends of 2025, Part 2" (December 2025): https://bit.ly/417j04J "Barna's Top Trends of 2025, Part 1" / "The Open Generation" (December 2025): https://bit.ly/3PGuDNw "Decline of Christianity in the U.S. Has Slowed, May Have Leveled Off" — Religious Landscape Study (February 2025): https://pewrsr.ch/4sIVbwf "Religion Holds Steady in America" (December 2025): https://pewrsr.ch/41CNDz7 "Has There Been a Christian Revival Among Young Adults in the U.K.? Recent Surveys May Be Misleading" (January 2026): https://pewrsr.ch/419oyM2 Analysis cited in Church Leaders, "Ryan Burge: There Is No Statistical Evidence of a Gen Z Religious Revival" (January 2026): https://bit.ly/4tjTeX1 Analysis cited in Deseret News (September 2025): https://bit.ly/3NWXrAT Analysis cited in Patheos, "The Truth About The Gen Z Revival" (December 2025): https://bit.ly/48h4US4 "Study: Gen Z Now Leads in Church Attendance" (September 2025): https://bit.ly/4uXFgvD "The Quiet Revival" (2023–2024 data, published 2025): https://bit.ly/4s5EDxq Note: This dataset is heavily disputed. See Pew critique (January 2026) and Professor David Voas/UCL analysis linked above. Critique of Quiet Revival methodology — cited in Humanists UK, "More Bible Sales Do Not Equal More Christians" (February 2026): https://bit.ly/4chwHnS "Religious Change in America": https://bit.ly/4c2aTvf "The Complicated Truth Behind Gen Z's Religious Resurgence" (The Hill, July 2025): https://bit.ly/4m12oFt "Young Women Are Leaving Church in Unprecedented Numbers": https://bit.ly/4bJegse "Generation Z and the Future of Faith in America" (March 2025): https://bit.ly/4thFj3B "Gen Z Media Consumption 2026" (February 2026, n=1,000): https://bit.ly/4bWDQbM "The 2025 Sprout Social Index" / "How Gen Z Uses Social Media": https://bit.ly/4s99FEu "New Data: Short Form Video Explodes in Popularity" (Q1 2025, n=2,900+): https://bit.ly/4ceqVU2 "The Fractured Future: Mapping the AI Divide" (March 2026, n=14,000+): https://bit.ly/417mdkN Gen Z and AI survey (October 2025, n=2,500) — published via Harvard Business Review (January 2026): https://bit.ly/4s6a9v0 Pre-print: https://bit.ly/4cgTUXm AI vs. Human-Made Content Study (April 2024, n=2,000, US & UK): https://bit.ly/4dlFSow UGC statistics roundup (authenticity and engagement data): https://bit.ly/483AqTA UGC + branded content engagement analysis (~28% higher engagement) — cited via Nosto roundup above "Bible Sales Hit Records in US and UK" (January 2026): https://bit.ly/4s6aa22 Note: SPCK is a Bible publisher with commercial interest in the Gen Z narrative. CEO Sam Richardson is the primary voice connecting Bible sales to Gen Z — inference from separate Quiet Revival data, not from sales demographics. Global Youth Culture Report (global version): https://bit.ly/4lYyz8e Global Youth Culture Report (U.S. version): https://bit.ly/4v1kriT Note: Data from February 2020. Teen-focused. Neither report says "nearly half of Gen Z" — that's a downstream misquotation. "100 Church Tech Trends for 2026": https://bit.ly/4uW8pqR "Gen Z's Future with the Catholic Church" (December 2025): https://bit.ly/4v2siN5 "Gen Z Social Media Statistics 2025": https://bit.ly/3Ocul0r Origin of the unverifiable "85% lo-fi" and "4.2x UGC engagement" ...
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    39 min
  • Church Volunteer Appreciation: Unique Ideas

    Church Volunteer Appreciation: Unique Ideas
    Apr 22 2026

    Every church values its volunteers, but not every volunteer feels it. Today, we're sharing eight creative appreciation ideas - some free, some with a cost - that help you show genuine care.

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    Table of Contents:

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    0:00 - Intro

    2:43 - IDEA 1: The Handwritten Note From Someone They Served

    6:44 - IDEA 2: A "Day In The Life" Social Media Feature

    10:24 - IDEA 3: Personalized Year-In-Review

    14:01 - IDEA 4: Surprise Upgrade to Their Serving Experience

    18:42 - IDEA 5: The Pastor's Voicemail

    21:42 - IDEA 6: The Volunteer Mentor Match

    23:34 - IDEA 7: The "You Were Right" Follow-Up

    27:22 - IDEA 8: The Team Lead Thank-You Budget

    THE 167 NEWSLETTER

    📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com

    GET IN TOUCH

    🌍 The Company: https://prochurchtools.com

    🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church

    📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com

    JOIN THE COMMUNITY

    📸 Instagram: https://www.instagram.com/bradyshearer

    🎵 TikTok: https://www.tiktok.com/@bradyshearer

    🐦 Twitter: https://twitter.com/bradyshearer
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    31 min
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