In Episode 33 of The Power to Build Show. Bryan Wu and Marco Caracciolo sat down with Lisa Walton, Purchasing Manager at Casa Fresca Homes, a division of Homes by WestBay, Tampa Bay’s largest private new home builder. Lisa has run rental properties, taught school, remodeled, managed construction in the field, and now runs purchasing. She holds a Florida certified building contractor license. It turned into a clinic on what actually changes behind the scenes when a builder widens its product mix.

A few things they get into:

• Why the lowest bid is rarely the best bid, and how trade partners get vetted long before anyone quotes.
• Why the crew that thrives on a complex WestBay home is not always the crew for a repeatable Casa Fresca plan.
• How Homes by WestBay offers more than 6,000 design and structural options without becoming a custom builder.
• What has to be true in your system before a buyer can personalize that heavily and still close on schedule.

In this episode of the Power to Build Show, Andrew Vega sat down with Ralph Williams of Pyvot Homes and Clint Shipley of Riverside Home Builders, two people who have sold and built a lot of homes between them. It turned into a clinic on the part of the job nobody trains for: guiding a buyer from handshake to closing without scaring them off.

A few things they get into:

• Why the walkthrough is your job, not the buyer's, and how Riverside walks every home three times before the buyer sees it.
• Why your buyer has to sell the house twice, once to themselves and once to their family.
• How the design center turns into a meltdown, and why a clear no beats an endless maybe.
• What it takes to run the operation once you are closing hundreds of homes a year.

Most buyers think homeownership is out of reach. Are builders doing enough to change that belief?

That question is at the center of our latest episode of The Power to Build Show, and the answers might surprise you.

Andrew Vega of Constellation HomeBuilder Systems sits down with Clint Shipley of Riverside Homebuilders and Ralph Williams of Sales Solve Everything to get honest about how today's builders think, decide, and grow.

Together, they unpack:

• Where the "homeownership is impossible" narrative comes from and why it persists
• What builders can actually do to shift buyer perception
• The internal team dynamics and decisions that separate growing builders from struggling ones

If you lead a homebuilding team and want to better understand your buyers, sharpen your team, and grow with intention, this one is worth your time.

In this episode of The Power to Build Show, Marco and Bryan sit down with Nicholas Czar, Group Vice President of Builder Solutions at New Home Star, to discuss how builders can elevate sales strategies and adapt to a rapidly changing market.Topics include:

• The evolution of new home sales over the past 25 years.
• Why today’s sales associates must be curators, not gatekeepers.
• Leveraging AI and technology without losing the human touch.
• Outsourced vs. embedded sales management models
• Building customer experiences that create lasting impressions.
• What’s next for homebuilding and sales leadership in 2026.

Whether you’re a regional builder or a national leader, this episode is packed with actionable insights to help you sell smarter, protect margins, and stay ahead of industry shifts.

In this episode, Bryan and Marco sit down with Matt Chretien, Chief Strategy Officer & Chief Technology Officer at Intellinetics Inc. Matt dives into how builders and regulated industries are transforming document intelligence.

Topics Include:

• Simplifying workflows for efficiency
• Scaling smarter systems to meet growing demands
• Aligning technology with real-world builder needs
• Insights on what’s evolving, what’s working, and what’s next in intelligent document solutions

In this episode of The Power to Build Show, Marco and Bryan sit down with Clay Lehman, founder of Lehman Strategic Partners, licensed CPA, Florida real estate broker, and host of Real Estate All Day with Clay.

Topics include:

• Lessons from the 2008 housing crisis
• Building sales resilience in a downturn
• Scaling smarter with AI and systems
• Defining and reaching your ideal buyer
• What’s ahead for homebuilding in 2026

Whether you're a national builder or a local sales leader, this episode is packed with practical insights to help you build smarter and lead with confidence.

In this episode of The Power to Build Show, Marco and Bryan welcome globally renowned strategist and Build Smarter 2025 keynote speaker Kaihan Krippendorff to explore how homebuilders can outthink the competition and thrive in a rapidly changing market.

Topics include:

• Strategic resilience for homebuilders facing disruption
• Turning market challenges into growth opportunities
• Empowering teams to innovate—no matter the budget
• Rethinking business models and profit pools in construction
• The power of proximity and customer-centric building
• Practical advice for leaders to spot the “fourth option” and drive change

In this episode of The Power to Build Show, Bryan and Marco sit down with Danielle Feidler, Principal at Fired Up Culture, to explore how builders can elevate customer experience in today’s market. Topics include:

• CX Strategy – Building trust, advocacy, and loyalty through culture
• Communication – Managing expectations and proactive engagement
• Tactics – Low-cost, high-impact ways to improve CX across teams
• Technology – CRM, surveys, portals, and AI for smarter service
• Scaling CX – When and how to launch customer experience programs
• Future Outlook – Why CX is becoming a strategic must-have for builders