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Quality Is Not a Price Point.

Quality Is Not a Price Point.

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In Episode 33 of The Power to Build Show. Bryan Wu and Marco Caracciolo sat down with Lisa Walton, Purchasing Manager at Casa Fresca Homes, a division of Homes by WestBay, Tampa Bay’s largest private new home builder. Lisa has run rental properties, taught school, remodeled, managed construction in the field, and now runs purchasing. She holds a Florida certified building contractor license. It turned into a clinic on what actually changes behind the scenes when a builder widens its product mix.


A few things they get into:

  • Why the lowest bid is rarely the best bid, and how trade partners get vetted long before anyone quotes.
  • Why the crew that thrives on a complex WestBay home is not always the crew for a repeatable Casa Fresca plan.
  • How Homes by WestBay offers more than 6,000 design and structural options without becoming a custom builder.
  • What has to be true in your system before a buyer can personalize that heavily and still close on schedule.
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