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The Pitch Room

The Pitch Room

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The latest news, tools, and tactics for everything PR related.Heavybit Politique et gouvernement
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    Épisodes
    • Ep. #7, Hired: Year One Roadmap For Marketers
      Jan 19 2017

      In this episode of The Pitch Room, Malia is joined by Priyanka Sharma to discuss content marketing and building marketing functions from the ground up in the early days of a startup. Priyanka is currently the Head of Product Marketing at LightStep and cofounded WakaTime

      Listen in as they discuss the importance of establishing the right corporate voice and setting targets for content cadence. Learn tactics like ‘narrowly defining a topic’ to support developers with writer’s block, or no writing experience.

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      24 min
    • Ep. #6, Aligning Sales and Marketing Departments
      Apr 12 2016

      In this episode, Malia is joined by Marcy Campbell, SVP WW Sales & Business Development at Qubole. Marcy and Malia discuss how marketing and sales teams can move beyond their differences to improve business performance. Discussion topics include the primary goals of each department, what success should look like, and how to clarify lead scoring and lead generation metrics.

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      27 min
    • Ep. #5, Marketing Tips for Early Stage Startups
      Dec 7 2015

      In this episode Malia hosts Gradle CMO Miko Matsumura to talk about mistakes to avoid in marketing as an early stage startup, how to build a marketing strategy into your next fundraising deck, and different tooling options for your marketing automation stack

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      34 min
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